On Monday, Geely Automobile organized a batch of media and users, heading to the Geely China Design Center in Xuhui District, Shanghai.
This is one of the most confidential institutions of Geely Group. The star is complete here; this time, Geely has two things to announce. The first thing released the user brand quot; we quot ;, second things release Geely’s first user creates idea – Vision Starburst.
This set of roads, there are many things to do in the automotive industry. Now Geely began. What is the difference between the Gli of this?
Let users become developers
quot; create quot; this is a slogan for many years by many cars, and finally also turned to Geely shouted.
First, this is a very difficult thing. Because the car has thousands of parts, if the user is involved in developers, the user presents that the idea of Tiangao empty air needs manufacturers to achieve, high production cost, and the difficulty is a matter, and another thing is If the idea is only satisfied with a small number of consumers’ needs, it is impossible to make more consumer payments to share the cost, then the risk of this is too big.
So, the quot of the car product; create quot; difficulty can be very big. In this way, most companies calling out users to create a dumb no longer vocal.
Independent brand traditional products, shouting together and sticking to the Great Wall car, but it is only a total of single models such as tank 300, Wey Mocha, etc., is a co-created product; Then, like Geely directly set up a collection of brand quot; our quot; or the first one.
Standing at this point of view, Jili wants to be farther, and the brand directly in place is directly.
Activity site, a group of brand LOGOs from the original design of the user was displayed, and it was stood out from more than 1,000 logo submission, becoming the user brand quot; our quot; LOGO.
quot; We quot; User brand logo with two rounds of open convergence, using blue represents Geely car technology and futuristic, orange represents users brand quot; our quot ;. Text logoquot; our quot; and English quot; g familyquot ;, symbolizes Geely and 10 million users integrate into a big family.
The above is Geely official to quot; our quot; brand logo explanation.
But in my opinion, from logo’s brand, let users become developers, giving users more permissions, higher degrees, and support from Geely in the back. At least let users really experience the quot participating in it; create quot; feel, Geely is very bold.
Then, Geely also made quot; we quot; brand APP into a user community, launched more products with SMILEYWORLD, which can use quot; 吉分 quot; exchange. Also, quot; our quot; brand user career, design consultant, user designer to create a brand ecology of the Internet, to achieve user-managed, user election, user operation. The first batch of quot; user-owned people quot; Fan Junyi, executive deputy general deputy general deputy general deputy general deputy general manager of Geely Automobile Sales Company, and join hands to take the quot; our quot; the initial operation of the brand. In the future, there will be more union-for-the -ty-based users and user-owned users to join quot; we quot ;.
The operation of Geely is a lot of energy, all the purpose of the action, is to let all the Geely User feel that Geely is doing things for users, listening to the needs of users.
quot; our quot; car, soon come
mentioned above, a total of things that have a new potential to love dry. why? The new forces have no brand history, only from the initial users to train brands, get a group of viscous users, meet the needs of users, and their music is also happy, and benign.
In Wei Si, Xiaopeng Dynasty specially engaged in user operations, JiThis wave of interest has become a regular operation; but it is good to take out a different brand of brand, and then really a bit fresh is Vision Starburst.
What is the relationship between Vision Starburst and the user? Vision Starburst is a schematic of integrated users to create I DEA, which is also the first time to unveiled. It shows quot; energy storm quot; style, soon, it will be applied to the new model of Geely, and the model of the current energy tonic string, meets the diversification of users in 4.0 era, personalized aesthetic needs.
The most design elements inside and outside this car are rays, instrument panels, interior of the door panel, and the surroundings of the long eyebrows, and the construction of the taillights is a ray element. Moreover, most of these ray elements are composed of atmosphere; the surroundings of the wheelbrows are also atmosphere, and different colors are present in the car, brakes, and the door open / close.
After experiencing VR of the moving site, the atmosphere of a large number of ray elements increased the digital intelligence of the car, which may be Geely and The future of the user’s eyes. The design is designed behind this is the conveyance of Geely User pursue science and technology.
At the press conference, the shape designer talked why the radar is placed on the light of the light: the era of smart driving, the eyes of the car are no longer the light, the simple, symbolized, and radar made by the car lights. Waiting for smart hardware in a traditional headlight position, this is also an idea that we have created with our users. 
Ok, this is the idea that is shared with the user.
The above mentioned above, the user’s demand is much more demand, and the manufacturer is really not easy; then we have seen this in Vision Starburst, we can look forward to the future. It.
The fastest next year, can see the mass production car that can be seen in this design concept. Very good, Geely is doing things seriously, not perfunctive quot; create quot; user.
Summary
It can be difficult to do, it can be difficult, it is difficult, it is like Geely unfluent users, but is particularly close to the user station. It is close to the product development to listen to the product needs. innovation. Let the user become a developer of the product, Geely did not give quot in this question; pseudo-created quot; answer, create this fraction it is still not lost, but there are already some people in the industry. 