Haval H6 has killed four squares in the domestic compact SUV market, sales have always been raw to the list This is aware of the basic world. However, as a higher Haval H7, which is higher than Haval H6, sales performance is always satisfactory, basically in the past few months, and even give “Zero” sales transcripts even in April. Although I don’t want to admit it, the market has explained that Haval H7 has not been accepted by the current consumers, waiting for it to stop production fate.
Haval H7 as the first work of brand high-end, it is really a new feeling, and even more body size is matched. The latest family design allows the H7 gas field much higher than H6, and the whole system is equipped with a 2.0T engine. The power contrast H6 is more comprehensive. It can be said that H7 is more excellent than H6 at any angle. It is such an excellent product, but consumers don’t pay for it?
The product competitiveness is weak
The first is the price of the model, although the official gives it Medium SUV, but its length is only 4715 * 1925 * 1718mm, the wheelbase is 2850mm. The medium-sized SUV in our traditional impression, the price of 142,000 yuan is a bit blind self-confident, and the introduction is extremely cold, many key functions, such as the rear row of air curtain, keyless entry, panoramic sunroof, LCD instrument Disc, electric seat adjustment, etc. Since it is said that it is high-end route, why is it so low?
To know that the latest third-generation Haval H6 can be bought under the same price, the new car is based on the new lemon platform, not only design The comparison H7 is more in line with the public aesthetics, but also benefits from the advantages of modernization, the electrification level is obvious.Increase. In the liquid crystal dashboard, the head is displayed, the three-screen linkage can be achieved under the mating of the multimedia touch screen. At the same time, the medium and high-cost models have an L2-level driving assistance system, and it is not a level level of the vehicle experience. And in terms of space, although Haval H6’s book data is really backward H7, but the actual two cars experience it, it is difficult to feel that the parameters from H7 are placed.
Location is 尴尬, does not lower to low
Second, Haval H7 is the Great Wall. Try the products of the high-end market, use the human language to say “cannon gray”, why do you say this? From the Haval H7 sales curve, you can see that in 17 years, it is actually the performance or the level of the month, and the monthly can reach a large level. However, since the Great Wall released the high-end brand wey, everything happened, and the price of consumers often got a higher WEY VV7, and the VV7 in terms of texture is also available. Comprehensive compression H7. For a time, Haval H7 is surrounded by a child who has no one wants to have a roadside.
In addition to the volume of its own product, the price of 15-..2 million this price can be selected in recent years is too much. For example, Chang’an Uni series, Geely paters, etc., which are available soon, these products are superior to Haval H7 in terms of new and cost-effectiveness. Plus the price of the joint venture brand began to lower, further compress the Haval H7’s living space, only seek survival in the clamp. 
Brand appeal is insufficient
Consumers are particularly sensitive to brands when they choose, especially With the increase of the budget, this emotion will be getting higher. This is also why the independent brand will launch a new sub-brand. Haval has gave people an impression of an economical car, and the utility style of the public, and there seems to be no contact with the high end. So, even if there is no VV7, Haval h7 will only fall behind, and the monthly sales is only a lot of flowers, because the brand is not enough to support it selling this price.
Summary
Synthetic, Haval H7 gives me more like a Great Wall to high-end A trial product of the market, you can make your body back after completing its mission, and now it seems that the Great Wall does not seem to intend to replace it. Free from your own.
