Author: CC
The performance of the new energy car once again refreshed the expectation value on it. Recently, the multiplier issued the “Passenger Car Market Monthly Report in May 2021”, one of the data leaders, the report will increase the sales of new energy passengers in 2021 to 2.4 million, phase More than 1.360 million sales in 2020, increased near.
The reporter noticed that this is the rise in April to 2.2 million The second adjustment after the unit. 
The explanation given by Cui Dongshu, the Secretary-General of the Parath, the current China’s new energy consumption market has been changed from policy driver to the market, the product is rich, and the market demand is strong, and multiple factors work together Under the 2021, China’s new energy consumption market will achieve high-speed growth.
This change may use two groups of data instructions to be more direct:
First, China’s new energy automotive production has ranked first in the world for 6 consecutive years; and in May this year The penetration rate of new energy automobile market has reached 11%, which is also the highest level as of current.
Second, China Quality Association released 2020 China New Energy Automobile Industry User Satisfaction Index (NEV-CACSI) evaluation results show that China’s new energy automotive industry user satisfaction index is 78 points in 2020 (full points 100 points), it is close to the level of fuel. Among them, the pure electric vehicle user satisfaction index is more historical.
From the initial consumer rejection to the new energy car, then the market is high, the new energy product penetration, the user satisfaction is greatly improved, what is the new forces do?
Solve the user’s use anxiety
With the emergence of electricity and intelligent trend in the automotive industry, new energy vehicles come to life. As a human mobile travel space, even if the new energy vehicle has environmental protection, cost-effective and high characteristics, its security and convenience are still the largest barrier for users to accept it for a longer period of time. From previous market feedback, new energy vehicles’ product pain points are mainly focused on two problems of endurance anxiety and battery safety anxiety.
Remember that in the first few years, the new energy vehicle’s battery life is basically in the level of 200-300km, and the battery technology is not mature enough. Especially in the northern region, under winter cold weather, battery life will shrink, because the scarce and charging time of charging piles are long, daily use is very inconvenient; and in summer hot weather, new energy vehicles have repeatedly produced spontaneous combustion phenomena, The safety of cars has become a big hidden danger, so there are many users who “turn black” for new energy vehicles.
However, with the continuous exploration of new energy vehicles, the product quality of new energy vehicles has been significantly improved.
For example, in terms of battery life, the model is currently the model of 400km + level, Xiaopeng P7, Weima W6 and other models have been broken through 600km, greatly eliminated The user’s mileage; if it is in terms of battery safety, vehicle service life, new energy vehicles have no small improvement. According to the data published by Weima, Weima EX5 has shown 300,000 kilometers, and the various indicators showed near the factory, and the battery pack decrease rate is only 4.29 percent, which is excellent in industry standards of 20%. 
On the automotive quality list released in JDPower for 2 consecutive years, in China’s Nevxi Quality Rankings, Wei Si, Wema is the most performance. Highlight, the quality is higher than the industry average, leading new forces. And according to the data released by the authoritative media car home, China’s brand new car is 174, the number of market averages of PPH is 174 (the lower the value of the value, the stronger the quality of the model is, the performance of the new force ” Especially eye-catching. Taking Weima as an example, 2020 Weima new car is only 77, and the quality of automotive quality is better than the industry average, and the 2020 Chinese brand new car quality list is third.
Subverting the awareness of traditional cars
HardwareThe attack has enhanced the quality of the model. What is concerned with the outside world is that new energy vehicles are eye-catching in intelligence, and they have attracted a lot of new era consumers.
Compared to traditional fuel cars, the intelligent advantages of new energy vehicles are mainly reflected in two levels, one is a novel human machine interaction in the car. The user basically only moves the mouth of the skin, allowing the car to navigate, switch air conditioning, etc., and the large-size screen integrates all major three-party applications, so that electric vehicles become a mobile phone type.
The other is automatically driving. At present, Xiaopeng’s NGP, it is a car NOP, which can realize automatic variability, automatic overtaking, and other functions in high-precision map areas. As the first model in China to realize the L4 unmanned driving, Weima W6 has also become the focus of all people. It is equipped with an AVP unmanned parking system, so that the vehicle needs to be learned once, you can find a diamond, the user calls through the Weima line app one button, can enjoy the vehicle, self-entry out library Intelligent experience.
Today’s smart electric car is more like user mobile smart space, driving high-performance hardware through smart software, making it a person, Even integrated with the surrounding environment. The car has been set from a single hardware to the “hardware + software + algorithm” model, and this transformation also means that the industry is remodeling, the China New Energy Brand, which is dominated by Wei Si, Weima, Xiaopeng, etc. I have gradually become a new mainstream force in the automotive industry.
If the improvement of product quality is the foundation of new energy cars, the service is the rapidly developing accelerator for new energy vehicles. At this point, the new power of the car apparently has a deeper experience. 
For new forces, user satisfaction and quality are the foundation of survival, and it is gradually accumulating potential energy. The quality of the two is directly affected to expand the speed of reputation. Based on this forward-looking consideration, the new forces of the car will improve the service as an important means of building a moat.
For example, the car passes NIODAY, Wei to App, and it is also a community.The line in the line has a batch of faithful fans, and the viscosity is very high, this is a big chip that is the new force of the car to lead the new force.
There is no alone, and Weima, which is mainstream, mainstream, is also strengthening user service systems and service capabilities. In 2020, Weima car continuously strengthens service system and service capabilities, and continuously improve service system standardization, especially reservation management, service processes, technical professional, vehicle premise, user-on-sales return visit, after users Management and other aspects.
As of 2020, the Weima customer service team has accumulated that more than 3,000 users in 77 cities across the country, and the user is full of satisfactory scores 9.8 (full score: 10 points). User survey shows that the Weima customer service line solution reaches 98%, and the user satisfaction rate is also 98%. It is understood that as of now, Weima has also accumulated more than 3.8 million fans, 190,000 member systems.
Review the development of new energy vehicles, in the process of rapid rise, my country’s new energy automotive industry itself is inevitably existed, and the past government subsidies Under the stimulation of the policy, some car companies lead to low dependence on the subsidies, so that China’s new energy brands are frequent in terms of quality, and there is no comprehensive service system after the sale, so the development level of the overall new energy market It is not yet mature, and the user has completely experienced the true charm of new energy cars.
However, after recent years, China’s new energy automotive market environment is clearly optimized, and has gradually moved from the previous policy driver to market drivers. More and more users will be more active to choose the high-quality domestic smart electric car, and the domestic smart electric vehicle brand has begun to rise, and standing on the world’s stage competition.
With the continuous improvement of domestic smart electric vehicles in quality and service, the effective use cycle of smart electric vehicles will be elongated, which is also a certain extent, which makes the car’s preservation rate is compared with traditional fuel vehicles. The improvement.
Therefore, it is believed that with the comprehensive strength of the new power of the car, the influence in the market is constantly deepening, and the development of China’s new energy automotive market will become better and better, and the prospect will also become bright.