Recently, in the “New French Driving and Control Flagship” Dongfeng Peugeot 508L 2022, Dongfeng Peugeot opened a live broadcast show, the whole god operation, triggered tens of thousands of clouds. Dongfeng Peugeot Brand General Manager Luo Ming air drop site, joining hands with CTCC in history, the world’s total number of dual annual champion Xie Xinzhe and the famous radio host are really true, witnessing Dongfeng Peugeot 508L 2022 debut, and send a massive purchase car gift and other benefits.
At 24:00 on the evening, this appearance of the Dongfeng Peugeot 508L 2022 is broadcast, and the accumulated view is 374,300. Interacting 63,000, a pragmoth volume of 568,000, collecting 1093 clues, in a new way, strength to interpret “customer-centered” concept envigator, to help the eastern road to continue to continue.
Excellent airborne live broadcast “belt”, taste different new way charm
As a new game of new cars, this Dongfeng Peugeot this wave “Yunli Western Operation”, polymerization Tube, CTCC champion, brand, multi-party power, ignite user passion in a variety of type, fully demonstrate the strength of Dongfeng Peugeot 508L 2022, and Dongfeng Peugeot Renewed a new brand charm.
Event site, Dongfeng Peugeot Brand General Manager Luo Ming has conducted the first show, and through the fun question and answer, the blind box reveals the interactive link to the outside world, and the changes in Dongfeng Peugeot of the brand after the new world: this year 4 In the month, at the Shanghai Auto Show, Dongfeng Peugeot clearly cleared the new brand positioning “high-quality brand”, and officially enabled the new “Lion Log”, the release brand “new lion strategy” and new brand commitment “trust in the future “.
Based on the “new lion strategy”, Dongfeng Peugeot is deeply created with a highly designed brand image, and the ecology of digital owners is established. The circle makes the user fully experience the petrolary experience. And “user trust” as the purpose, comprehensive practice “100% satisfactory service commitment, 100% complimentary quality commitment, 100% protection new car commitment, 100% direct” general manager “”, Providing users with high quality travel service needs.
Live scene, Dongfeng Peugeot Brand General Manager Luo Ming also went with a well-known coffeeman in the event, led live audience together in a rich coffee The new French quality life.
Champion driver personally evaluation, explore the hard-driven flagship hard core
In order to make everyone more intuitively feel the hard core factories of Dongfeng Peugeot 508L 2022 products, CTCC History The youngest double annual champion Xie Xinzhen also visited the scene, incorporated “New Car to help officer”, interpretation of the core highlight of Dongfeng Peugeot 508L 2022.
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As the first flagship car of Dongfeng Peugeot brand, Dongfeng Peugeot 508L 2022 is from design the first echelon, the first echelon, and the first echelon is fully interpreted.
Configure the upgrade, Dongfeng Peugeot 508L 2022 full-scale 10-inch central control touch large screen, upgrade is equipped with ADAS smart driving assistance system, has created a luxurious quality and immersive experience of the same level
On the highlight of the product, Dongfeng Peugeot 508L 2022 is equipped with the third generation I-Cockpit full-sensing seat cabin, all The standardized 10-inch central control touch screen is composed of a 12.3-inch LCD dashboard and a racing steering wheel, and it is possible to control it when driving, and it is more efficient.
Dongfeng Peugeot 508L 2022 also passed the Peugeot The hundred years of college track genes have been adjusted by CLDR master chassis, and the 5-link independent suspension of the luxury middle-aged sports car, equipped with AMVAR variable independent suspension, three different kinds of “comfortable, standard, sports” In the driving mode, the suspension can be “soft and hard” adjustment to meet the control and comfort requirements of the chassis under different road conditions.
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Dynamic, Dongfeng Peugeot 508L 2022The 1.8T (400THP) turbocharged direct injection engine can output 155 kW maximum power, matching the original imported love letter 8-speed hand-in-one gearbox, perfect balanced dynamic and fuel economy.
Capture and configuration of the easily resended Dongfeng Peugeot 508L 2022, the price is still consistent with previously. Specifically, Dongfeng Peugeot 508L 2022 has 360thp, 400thp power assembly, a total of 5 models, priced of 159,700 yuan – 2.247 million yuan. Among them, 360thp Puretech Pioneer Edition and driving version price is 159,700 yuan and 175,700 yuan, respectively; 400thp Puretech CD, the price of the passenger version and the passion is 189,700 yuan, 205,700 yuan and 224,700 yuan.
It is worth mentioning that the Dongfeng Peugeot 508L 2022, Dongfeng Peugeot provides consumers with a number of car purchase And service policies. Among them, “3 years to enjoy” policies have brought about 6666 yuan down payment, and the daily supply of 66 yuan, and 3 years expires can be purchased, repo, renewable value benefits. “0 yuan upgrade” provides users with “old cars to go to the first payment, enjoy 0 yuan upgrade” replacement benefits. In addition to the above two purchase policies, Dongfeng Peugeot 508L 2022 will continue the five-hearted guard commitment to provide users with “three-year preservation repurchase”, “5 years or 150,000 kilometers of vehicle warranty + 5 years of basic maintenance ( Contains a number of rights and benefits such as the first insurance.
With the same frequency resonance, multi-wheel innovation marketing will rely on the brand “123]
Interpretation of the landscape of the brand executive, to the history of CTCC, the youngest double annual champion avatar new car to help the official, Then to the mysterious blind box open the ceremony, the mysterious feeling, the Dongfeng Peugeot 508L 2022 debut new ideas and sincerity, and changed the traditional marketing thinking of the automotive industry, in the process of playing with the user, Fully demonstrates the brand rejuvenation of Dongfeng Peugeot to capture multiple on-site orders. [1
In fact, The genetically developed genes have long been engraved into the bones of Dongfeng Peugeot. Since this year, Dongfeng Peugeot’s “customer-centric” concept has been conducted, and the high-frequency, multi-level marketing innovation activities have been continuously resoned with the majority of users. For example, in the first half of the year, Dongfeng labeled the pace of the global brand rejg, released a new lion powder ecological operation mechanism, opened a new round of pet powder mode; launching a new law SUV family Baicheng Tour, in Chengdu, Guizhou , Wuhan and other places share new French new experiences with owners and Peugeot lion powder.
Further, in the first half of 2021, Shenlong Automobile also carries with the owner’s standard brand, and launched a strategic cooperation with the French Embassy in China. Sponsored to support the “Spring 2021 Middle-French Culture” series activities, through the exchange collisions of Chinese-fifth culture and art to fully demonstrate the unique charm of legal brands.
Under the help of multi-round innovation marketing activities, Dongfeng Peugeot also re-won the market trust, and sales ushered in sustained growth. Data show that from January to August 2021, Dongfeng Peugeot accumulated sales have exceeded the total year sales in 2020, a year-on-year increase of 110%, and far more accelerated. In the future, Dongfeng Peugeot will continue full value chain to practice “customer-centric” concept, through a variety of marketing interactive activities, enter more user circles, in the process of “making friends”, let Dongfeng Peugeot The products and brands are getting worse.