In these years of the car circle, quot; redefined car quot; almost equivalent to quot; freedom quot; Almost, all new models have a launch conference, almost all car companies have no quot; redefine the car quot; these 6 words.
Maybe all the masses are not very strong, but I want to say is that I really gotten it.
Does the car are redefined? Something, for example, more voice control functions, more intelligent auxiliary driving, etc., but if you take a closer look at the quot of quit; redefine the car quot;, you will find that most of them are In the form of what I learned, what I will learn, if this can also be redefined, the threshold of the definition is too low.
BMW’s quot; redefine quot; concept, have different?
These days of the automotive industry hotspots, not the remaining wave of Chengdu Auto Show, but from Frankfurt to 2021 IAA in Munich. Among the epidemics, Germany’s largest online gathering exhibition, also because Western Europe has always been a global car change quot; engine quot; there is a lot of things displayed on IAA, which will be directly defined by the direction of future car changes.
Not only because Western Europe has always had a few hundred years of car companies, not only because Western Europe has a near monopoly definition right in the luxury car market, not only because of Western Europe invented the car. But because many of the global policies, regulations, product definitions, etc., should refer to Western Europe because it has always been a benchmark in the global automotive industry.
This time IAA has several companies worthy of our concern (BMW, Daimler, Volkswagen, Audi, Wey), which released the vision and plan on their future. Volkswagen + Audi Answer as always, to promote his intelligence / electricity, such as the MIB3.0 driver that is not easy to use, such as further let your electric car open / endless increase, such as smart driving Aspects are promoted by acquisition related companies.
In a short time, it is expected that the public will have a relatively large change. After all, these three aspects, it is general, and the promotion is very large.
Wey, the Declaration of China Car Enterprises in IAA is a new analysis of smart cars, a better smart cockpit / smart driving, China’s intelligent quot; source power quot;, Wey can make yourself differentiated in the European market, and it also has excellent cost control and price development, in Europe, a beautiful and intelligent advanced SUV It is also much cheaper than traditional models. The pressure is in Nissan, the public, and these old players.
Then, Daimler, and BMW.
The corresponding answer given by Daimler is compared, one is a comprehensive electric / intelligent, and the other is sustainable development (cycle). Next, the entire model of Mercedes-Benz will complete the transformation of pure fuel to new energy, including its flagship Mercedes-Benz G, and intelligent / smart driving will further increase.
All of the above, all of this IAA exhibition is highly fitted, but hundreds of exhibitors not only include vehicle companies, but also parts supplies, solutions, intelligent cockpit, smart driving, etc. The main line of this IAA is how the European car enterprise is better fully transition from new energy and intelligent transitions, from downstream to upstream changes.
So, in this, the topics of BMW are quite worth coming together, because most people can’t think of it, it The main line will be quot; sustainable quot;, rather than the elderly often talking QUOT; promoting new energy / intelligent quot ;.
Core, is the BMW I Vision Circular concept car, the future design / manufacturing / material / supplier / intelligent / wire harness, etc. of the vehicle can be recycled. The sustainable concept is BMW to define his future direction, including intelligent / new energyization, etc., the road is sustainable, the operation is intelligent / new. ContrastLook, this time, re-define the car quot; use it on BMW, it is more appropriate, after all, no one has made the car.
So, the letter BMW is still a new force?
After I have seen a series of comprehensive information of IAA, what should I think and get? The core is the ability of its landing capabilities, not FLAG. At the car and other consumer conferences in recent years, your most common thing is that the company released quot; we will do quot;, but after Flag, the results do not necessarily.
There are too many cases involving various consumer industries. For example, Apple’s quot; Apple does not collect your privacy data, allowing advertisers to track you quot ;;, for example, Tesla’s expectations for unmanned taxi, ready to change the market in 2020, very many.
After the FLAG, it is a performance or jump, which will directly determine the long-term development capacity of the company. From the 100-year time from BMW / Daimler, it is good, its performance is good, from the official release of the news, then the company will quickly land in this direction. Especially BMW, quot; as the quasi quot said in Qi Pu; this small rule means that this time IAA is released, BMW will use and use the material and 100% to recover the goal of 100%. Further input people, resources, and transformation of existing vehicle design / manufacturing models.
In the industry, if BMW can complete the performance of this target, it will get an advantage at capital, cost two core points. Capital, because of its industrial uniqueness of technology, while combining the global carbon common development goals, it will have sustainable capital vitality in the future, get more investment and complete more related technological innovations. In terms of cost, recycling and utilization If there is a large-range pattern of sufficient volume, BMW has a re-pricing power of cost, especially in other enterprises quot; consumption, recycling quot; When the route is used. Aluminum, steel, plastic, textile, rubber, glass, etc.Recycling, for BMW is a huge challenge, but once the model is completed, the model of automobile manufacturing / development will be redefined. For example, for example, the original 50 yuan cost is further shared after the cycle utilization, and finally the real cost reaches 20 yuan / vehicle, which is essentially subversion.
In addition to the industry, then from the technical level, you can get some other conclusions:
1. Conversion of production mode In the occurrence, traditional vehicle manufacturing enterprises will complete a series of assembly and debugging through outsourcing + net. After the back of this BMW I Vision Circular, BMW will make its own new procurement needs for all upstream and downstream suppliers, which can achieve cyclic objectives, complete procurement, and vice versa. There will be the corresponding technology of BMW to create or input, and the original ecology of the upstream parts system will also be directly changed.
This is a relatively large challenge for traditional car companies that are slightly poor in new forces or integration capabilities. Because, the leadership of the relationship between the two parties is more in the supplier rather than the car. On the new forces and acetic corporate, large-scale mass production capacity is still in the stage and does not involve the corresponding leadership.
2. The conversion of the design mode is incident, in this concept car The point you can also see is that BMW applies a lot of high simulation simulations, and overthrows for traditional design. High simulation simulation, this also has a corresponding presentation in the new forces, but more is the accumulation of automatic driving simulation data, these accumulation will be applied to the promotion of software technology. BMW is the design, driving experience, automatic driving, everything about the real car will be applied, from the results, this will directly speed up the R & D speed of the vehicle, and further multi-dimensional improvement in the previous seven-year / replacement rhythm To match the speed of the new forces. That is, for future global consumers, it is most likely that BMW has entered the new rhythm of 3-4 years / exchange. And among this, the function of the vehicle can evolve an evolutionary upgradeof.
In addition, many new ways are used to remove traditional wide mode of use. For example, the use of car paint coloring has become color to use oxidation technology; for example, a large number of bonded composites needed to become a single material that is more conforming to the cycle concept; for example, the traditional instrument in the car + large screen + warning combination The display mode will be integrated into the front windshield in front of the driver; for example, the most critical core is, vehicle skeleton, cover, seat, floor, motor, battery, everything can make more convenient recycling and again use.
Take quot; redefine the car quot; this point of view, BMW this advanced nature is enough, design / manufacturing thinking is jumped off in existing way. Of course, redefine the car in this regard, all car companies have the same words, and can be different, which can be referred to, but it is necessary to note that BMW is more thoroughly, thinking deeper.
Write in the last:
It may be seen here, there will still have many people in quot; quot in the cloud; BMW, in addition to quot; cost control quot Further, what else is there? Look at other car companies for the pursuit of automatic driving, the pursuit of the smart network, the BMW IAA declaration seems to be a little not good enough? 
About this problem, actually to see an angle. Intelligent Network? BMW is now holding IDRIVE 8.0 in his hand, and the world’s 1 million-level models have been upgraded in OTA feature, and the feedback of the owner is good, and there is a safe / privacy back book.
Intelligent driving? BMW and Daimler are the main leading settles of the world’s respective standards and regulations, and quot in 2019; liberation of both hands quot; equidistive driving function, the same, the same, the company’s feedback.
So, from this point of view, BMW is not much necessary to announce that it will have a radical goal on these goals. It has technical accumulation, and it can be quickly landed after the laws and regulations; it already has more radical Software capabilities, from iDrive5.0 to today’s IDRIVE8.0, basically 1-2 years an iteration rhythm, which has basically chased the speed of smartphones.
In conjunction with the above, this time BMW is truly jumped on the tradition at the thinkight level. Or the old saying, when it really completes the corresponding quot; sustainable quot; after the performance, a series of new technology is applied to the new model while maintaining and speeding up the update of intelligent network / smart driving / electrification. The initiative to hold in the next stage is in your hand because it can make new definitions on the design / manufacture of the vehicle.