Toyota held an online investment conference on September 7, which announced the brand electric strategy.
The key to Toyota announced is “gradually electrification”. It plans to provide electrified product lineup suitable for each region by reviewing various situations such as energy status and regulatory trends in different countries and regions. There is also a view that the hybrid vehicle may be more advantageous than electric vehicles from the perspective of carbon emissions.
Toyota Chief Technology Officer (CFO) said “three hybrid vehicles reduce the effect of carbon dioxide emissions equivalent to an electric car. In a relatively low region, the popularity of hybrid vehicles is an effective way to achieve carbon. “
This is explained to mean it will continue to sell its hybrid product lineup, which is currently the main lineup of Toyota. . Toyota has also added that the carbon reduction of hybrid vehicles sold so far is equivalent to 5.5 million electric vehicles.
In addition, Toyota Plan continues to study the battery to ensure the competitiveness of electric vehicle technology. Toyota plans to introduce batteries dedicated to hybrid (HEV), plug-in hybrid (PHEV) and pure electric vehicles (BEV), while maintaining efficiency and pricing competitiveness. The amount of investment in this purpose is 1.5 trillion yen (about 87.9 billion yuan).
Toyota CEO said: “The hybrid battery is moving towards the development of energy density and acceleration performance. We will introduce lithium-ion batteries and reduce the unit battery cost by 50%.” 
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Toyota also mentioned the development of full solid state batteries as the next generation of batteries. It is alleged that the company began collecting data from June last year, collecting data, first determined the advantages of relative to lithium ion batteries.
Toyota pointed out its limitations and the likelihood of full solid state. In addition to the possibility of high-output high performance, it also discovered that life is shorter than current lithium ion batteries. In this regard, he said that it will continue to develop materials and establish a system of stable supply required materials.