According to the latest retail sales data announced by the Tiandex, the domestic narrow passenger car market has reached 14.51 million, down 14.8% year-on-year, down 3.4% from the previous month; 1- The accumulated sales of 12899 million vehicles in August, a year-on-year increase of 17.1 percent. Among them, the total sales volume of the car in August was 7.34,000, down 10.7 percentage year-on-year, and rose by 1.8 percentage. So, we will subdivide this market and see how the high-end car market is?
(data from the multiplier)
1, the BMW 3 Series and 5 Series are riding, and the big advantage has achieved this The first and second positions in the secondary sales list, but despite this, the two models have declined.
2, the sales of Mercedes-Benz E-class and Mercedes-Benz C-class decline sharply due to the shortage of chip, and fell out of 10,000 clubs, where Mercedes-Benz C fell below 5,000, sales year-on-year declined 65.8 percentage.
3, the red flag H9 is the largest increase in this list, the year-on-year increase reached 231.7 percentage. Of course, this is also relatively related to its synchronous base. At the same time, the sales of Volvo S90 remain stable, and even rose 0.2%.
BMW 3 Series can be said to be the wind in August, although it is 2.8% from the same period last year, it fell 2.8%, But there is still a sales grade of 15565 vehicles and direct sales. BMW has also been influenced in this “reficing” storm, but it benefited from the production capacity adjustment made by the shortage of chip in the first half of the year, making BMW to maintain good in this “reficing” storm. Sales rhythm. It is worth mentioning that Xiao Zhi learned that BMW had an order hoard before the BMW, and may be able to maintain a stable sales on the carrying amount at this stage, and related to digestion.
The BMW 5 Series have hosted 15,325 sales scores in August, down 10.5 percentage, ranking second.Like the BMW 3, BMW 5 Series does not have a great influence in the “short-deficit” storm. The reason, in addition to the same as BMW 3, Xiao Zhi guess it has also been refined by Daimler. The impact, Mercedes-Benz brand models shortage, maybe many consumers will turn their attention to BMW?
Audi A6L has taken a total of 11,328 sales scores in August, ranking third, but a year-on-year, but fell by 33.3 percentage. Volkswagen is a shortage of chip shortage for a long time, and there are many brands, and the models that are implicated are even more. It is said that Audi A6L can achieve such sales scores because the brand decided to give the Audi A4L chip to Audi A6L. However, FAW-Volkswagen issued a notice notice in August, perhaps Audi A6L’s sales score would not look too good.
Audi A4L August sales score is 8402, down 36.3 percentage. Audi A4L sales decline can be foreseen, because FAW-Volkswagen released a notice in August, Audi A4L started disconnecting production on August 12, the cause of deduplication is the lack of engine ECU control modules, system interactive modules, and GPS positioning modules. And, on the recovery time, FAW-Volkswagen will be determined according to the German accessories procurement plan, the expected recovery time is the first quarter of 2022, but it may directly produce new models directly after recovery.
Mercedes-Benz E-level sales of 7758 vehicles, fell by 51.2 percent. With the semiconductor supplier factory in Malaysia and other regions, Mercedes-Benz refinement will be more deteriorated, while Daimler CEO Kang Songlin said in an interview: “The sales volume in the third quarter may be significantly lower than the second Quarterly. “So, the situation of Mercedes-Benz chip shortage cannot be improved in a short time. In terms of sales, Mercedes-Benz E-class may have no way to returning to the same level at this year.
August, runThe Class C-Class only hosted 4,903 sales scores, which fell by 65.8 percent. Moreover, the new generation of Mercedes-Benz C levels have just been launched, limited to chip problems, may not be able to raise horses to help Mercedes-Benz, have been booked for a car to wait for a while. However, wait until the end of the “refinement” problem, has a new generation of Mercedes-Benz C-Benz C-Benz, which is known as “small S”, may be able to be a sales pillar.
Volvo S90 is stable in August, with a sales volume of 2857, up 0.2 percentage. Next, let’s put “short-deficit” this thing, because for Volvo S90, its offer is more important than “referral”. Although its official guidance price has been more than 400,000 yuan, but the considerable range of preferential benefits, allowing the budget to only 300,000 yuan, can also buy a large-scale car in a luxury brand, and the temptation is undoubtedly huge. Of course, this is still the practice of rehabilitation of the market, and the Volvo S90 is used as its own flagship model. In addition to the sales task, it is more important to improve brand adjustment.
The red flag H9 is in this list, and the performance can be said to be very prominent. The sales score is 2289, and the year is up to 231.7 percentage. Of course, it is also nothing to do with the same period. However, in order to change, the Hongqi H9 sold only 690 vehicles in the same period last year, but only one year, it has exceeded Cadillac CT6, which is more important for Volvo S90, which is very rare for a domestic brand.
Xiao Zhi selected the top 8 models in the list in this counter, and from the previous 8 models, the chip shortage has a great impact on the first line of luxury brands. Especially Mercedes and Audi two brands. Although BMW has little impact from sales, with gradual fermentation of chip shortage problems, sales may continue to decline.