“Steel cannon” generally refers to a smaller size, compact, compact, but has a good manipulation, strong power-friendly sedan. The past representative models include Subaru Wing Leopard WRX STI, Golf GTI and other models. Generally, the threshold threshold that can truly be rated as steel guns is relatively high.
I don’t know if you have recently found that in recent years, my own brand has also begun to promote steel guns, such as packet 03 +, 02HB. MG6, recently launched the legendary leopard, but in fact, most of this is a sedan sedan or from SUV transformation, and it is not fully compliant, which means that such products cannot be They are defined as “steel guns”.
However, the marketing of the manufacturer and this type of model can be given to consumers more excellent dynamic driving induction by lower price. At least in the country, the definition of “steel cannon” is getting worse, and the threshold is not so demanding. As long as you design a set of outstanding appearance, you can give yourself a label on the “steel gun” on the engine with a more expensive look. 
The market is young, enhanced brand image
From the past, due to the start time of the autonomy, they are in the long run. Imitation cottage stage, the technical level is completely unable to compile, so it has been lived under the shadow of joint venture car companies, and most of the time can only rely on the low-end entry market. However, from these years, a part of the first-line self-owned brand has passed the most difficult imitation stage, and gradually developed three major cores, although every way is different, but the gap is indeed shrinking. There is no problem with product power, and the rest is to consider how to shorten the disadvantages of brand image.
At this time, the consumer market began to change. After 90, the consumer has begun to become the main force, and the focus of the car will change, from maturity, Comfort transition into fashion dynamics, excellent driving performance. Joint venture companiesGu to the global market, after all, the ship is difficult to turn out, so it will usually be slow in the market demand. The independent brand is different. The domestic market is their focus. The overseas market has just started, which is equivalent to could have a stateless state, so they will definitely inform consumers’ car demand to launch the corresponding product.
The most distinctive example is a leader, the brand actively facing the young consumer market at the beginning of birth, whether marketing focus or product power Both are the same. With a strong power performance and the appearance of the cool appetite, the leading market is unanimously recognized. The accumulated sales have exceeded 550,000 since its four years, and successfully established high-end brand image.
Lower price + steel gun label, it is easier to make consumers to save money
For those steel artillers mentioned in the beginning, STI is easy to break through 40 Wan, golf gti landing must also be 20 big, compared to a lot of regular models, if there is no family to help, consumers who have worked for more than a year or two almost no possibilities. And like a vast leopard, the model of the MG6 is only 100,000 yuan, and the installment is slowly or acceptable. Even if you can pick 03+, the price is also within the public acceptance.
Therefore, it can be seen that as long as the price is not too outrageous, the consumer is still willing to save money to choose a domestic steel gun, after all, in quality and joint venture Under the premise of the difference, you can spend less money. For car companies, since consumers can accept such premises, they will naturally consider such products, after all, make the value of the performance report more beautiful. 
Summary
In summary, the self-primary brand mainly pushed steel gun marketing, the main purpose is to enhance the brand’s impact, drive Sales of the whole company climbed. For consumers, there are more similar models on the market to provide us with more choices, which also promotes the development of domestic automobile culture.