In recent years China’s own brand, began to have like a high-end transformation, the most representative is auspicious collar grams, the Great Wall of WEY. These two brands are established in 2018, but until now 2 years, but from a sales point of view, these two brands can already be counted as a success.
recently released sales WEY the Great Wall, was established two years, the cumulative sales of 300,000, is the independent brand in high-end automotive sales better. And WEY been doing luxury SUV, with collar grams strategy is completely different.
collar grams of sales are good, after all, it is the use of the CMA platform, sharing technology and Volvo products, the introduction of lead grams 03+, and then refresh the consumer awareness of the collar grams. 03+ is currently the only independent brand 2.0T + 8AT + four-wheel drive compact performance cars. So through these two years, Geely collar grams of continued investment and support, leading grams brand awareness quickly established.
and say to the high-end brands, Chery has been working, it worked on the first Chery, Chery Ruiqi from concept to cause, Chery failed many times in the high-end brands. Chery and stardom is again re-build high-end brands. But at the moment it seems, compared to stardom collar grams and WEY, whether it is the popularity or sales, are not particularly prominent.
According to sales data we obtained in September stardom sold only 1640 units as of the end of September, total sales of 9751 units this year. Compared with the collar grams and WEY, but also a lot worse.
If you want to analyze the reasons, I want nothing less than the following:
WEY collar grams and 2018 are born, in 2018, when Geely acquisition of Volvo is already close to 10 in time, the Volvo technology digestion almost the same. And also co-developed with Volvo CMA platform. Geely has become its own brand sales champion, the time to develop high-end brands.
and Great Wall Motor in 2018 also reached a small peak, not only the Chinese SUV market sales champion, but also the layout of Russia, in the Russian constructionA vehicle production plant. Therefore, from the timing point of view, was the Great Wall and Geely have already reached its peak in the traditional auto market, high-end development is a matter of course.
In contrast Chery, currently independent brands is still in the second tier, with annual sales of Geely, Great Wall is not an order of magnitude.
From the beginning of the birth is the leading grams of silver spoon, because the relationship between Geely and Volvo, and therefore lead g to obtain a technical inherent advantages, and quickly established a leading edge. 01,02,03 three models with Geely and Volvo are also a significant difference, and therefore is not a high-end collar grams of Geely, Volvo is not a low-end, but a separate positioning, product of the soul of the brand.
WEY Although there is no international brands like Volvo for its endorsement, but the impression SUV has gained a leader. And WEY or domestic first named after the founder of the brand to be the founder of Wei Jianjun said Great Wall Motor bet on his later life, build brands WEY.
In contrast, stardom obviously meant something worse, with Chery power system with money, or even platform architecture, body size are also similar, thus giving consumers the impression that the shedding of Chery. Seeing tiggo 8, the current monthly sales can easily reach 10,000, while the current cumulative sales also stardom as not Tiggo 8 monthly sales. Enough to see, the consumer brand of stardom no special recognition.
China’s auto market is a strange phenomenon, that is, if you can not become a new car on the market explosion models, so the entire life cycle may be hard to have a good sales, which means that the new car must be a gun and red. 01 grams collar so, VV7 well. But stardom has not yet seen signs of becoming explosion models lies in competition and lead grams of WEY, brand building is still the long-standing problem.