For most of the automobile manufacturers, to create a hot-selling models is very difficult. Because a car to meet the demanding needs of consumers is very difficult. But also in exterior, interior, configuration, especially with a price advantage, consumers are willing to pay.
recently published an MPV sales charts point of view, Bao Chun has successfully created a selling MPV, it is the RM-5. Time to market is only a month, it has sold close to 10,000 a. Why
China MPV market, Bao Chun series of miracles?
China MPV market actually presents a polarized, high-end models of 20 million yuan, occupied by a joint venture brands, own brand is difficult to compete. On behalf of models are the Buick GL8, Honda Odyssey and other sales also very good, to meet the high-end business or home user.
low-end MPV are own-brand models to Wuling Hongguang represented, the price of less than 80,000 yuan, the annual sales volume stable MPV market champion, but this low-end models, only to meet the cargo demand, as home MPV, then, in fact, can not meet the needs of the whole family comfortable ride.
in addition to that of 10 million MPV, such as the Touran, GL6, Ji Lijia occasion, Chi Chuan GM6, BYD Song Max, in my opinion these models are more or less there are some disadvantages, such as the Touran , GL6 space is relatively small. Ka occasion, GM6 also market this year, with sales always tepid, Song Max can be, but that’s because BYD launched a number of energy and power, and the price is very cheap.
Po Chun RM-5 listed month sold more than 8,000 vehicles?
Po Chun in MPV the market has a very big advantage, before you build over 730 such explosion models MPV, in fact, 730 in the minds of consumers, or to a truck-based MPV, but more high-end trucks.
With the upgrading of consumption, after MPV saturation of the market, we found that sales of Baojun 730 is a downward trend,No sales a few years ago so good. I think Po Chun also found that, begin to upgrade again in the MPV, launched RM-5.
Po Chun RM-5 Why can become a dark horse?
Po Chun RM-5 Why can become a dark horse? Many reasons, but also ran a few reasons not inherent. For example, the design of the RM-5 is more interested in the home, people have a sense glance. For example, the size of RM-5 is not blind great, even smaller than some of the Baojun 730, and gave consumers a five, seven different options.
In the interior, Po Chun RM-5’s image changed over the past cheap Baojun models, this time not only become very high, and has a sense of technology. So that consumers themselves. Even gave a new car to join the L2 level of advanced driver assistance features, which in the past Baojun models are unthinkable.
Of course, in the most important thing is the price, 8.68 ~ 120,800 yuan price, consumer acceptance is also home MPV range, but now there are some offers. Comprehensive above these reasons, Po Chun RM-5 a listing of more than 8,000 vehicles sold, to become a dark horse of domestic MPV market.
successful RM-5, suggesting Po Chun successful transition?
Po Chun is in a very short time to fire up a brand, its brand history is not long, but also rely on high cost open market, now Po Chun also aware of the problem, we launched a new Baojun, new logo, new brand image, and for the introduction of a variety of models.
successful RM-5 can be said to be another successful Po Chun in the MPV market, but said the Baojun brand’s transformation is still too early, because in the car, SUV market, the new Baojun brand still has a long way to go.