Today, Audi China to join the Salzburg Festival held a press conference in Beijing to announce the Salzburg Festival performances planned for 2020 Chinese audience. In 2020, world-renowned Salzburg Festival will celebrate its 100th anniversary will be celebrating its 25th anniversary in cooperation with Audi.
quot; Audi honored with the Salzburg Festival to maintain long-term cooperation, and celebrates its 25th anniversary this important milestone in bilateral cooperation, quot ; Wu Jia-Bi (Gaby-Luise Wuuml; st) Audi China president, said, quot; both globally and in China, cultivate artistic talents to promote the development of the arts has always been an important pillar of Audi’s corporate social responsibility strategy. This reflects the positive Sihuan brand to create a better life for the people’s determination. quot;
Audi in China for more than 30 years of successful history, has always been committed to corporate social responsibility. As those who help Chinese arts and culture development, hand in hand Audi joint venture partner FAW – Volkswagen to provide long-term support for the Beijing International Arts Festival, the world’s top artists offer exciting performances for the Chinese audience. At the same time, Audi has always been committed to the development of Chinese culture and youth. For example, since 2014, Audi China through financial sponsorship, technical exchanges, organizational support and professional development guidance, etc., to provide support for the Formula One team Tsinghua students electric car research and development.
As part of its cooperation with the Salzburg Festival, Audi also offers limousine service for the festival. During the festival every year, there are about 3,500 guests enjoy the convenience of travel provided by Audi. By 2020, Audi will bring the future of the historic city of Salzburg Experience – Fourth Ring car brand will introduce virtual reality entertainment experience at the festival limousine service. Passengers can immersive experience the history of the Salzburg Festival during the trip by VR glasses.
This car entertainment virtual reality technology was originally developed by Audi, and as an open platform, and gradually commercialization through start-ups holoride. Audi is one of holoride co-founder, and through its subsidiary quot; AudiElectronics Venturequot; holds a minority stake.
the Salzburg Festival was founded in 1920 as a world-class arts festival, cultural attract art lovers around the world gathered in this city every year Mozart, enjoy world-class opera, theater and musical performances. In 1995, Audi became the main sponsor of the top art events of the Salzburg Festival, founded in 2006 quot; Audi Night quot ;, has become one of the highlights of the festival each year.
quot; Audi and the Salzburg Festival is the ideal partner, we both have a passion for the pursuit of quality and excellence, along with a strong basis for cooperation. The spirit of innovation is the key to our success, quot; the President of the Salzburg Festival Helga Rabl-Stadler expressed, quot; We are very grateful to Audi for many key artistic project possible. Without the support of Audi, which will not be achieved. quot;
Since 1994, quot; the Audi Summer Concerts quot; (Audi Summer Concerts) will be invited to the annual Salzburg Festival the artists come to perform, and this is the only summer festival guest performances. This year, the star director Peter middot; Sellars (Peter Sellars) Joining the Choral Arts Society of Los Angeles (Los Angeles Master Chorale) Audi headquarters in Ingolstadt Orlando middot staged for the audience; Di middot; Lasso (Orlando di Lasso ) composer of “St. Peter’s tears” (Lagrime di San Pietro).
in 2019, the Salzburg Festival and create success: in a period of 43 days of activities, festivals were held in 16 different venues 199 performances. Festival attracts 270,000 visitors from 78 countries and regions, up to 97% attendance. In 2019 quot; Audi Night quot ;, the audience enjoy by SalzburgOne of Castle Festival founder – Richard middot; creation of Strauss opera “Salome” (Salome).
Roman middot; Roland said: quot; Art is a pleasure, all enjoy the most fascinating experience. quot; Audi has been committed to support the birth of art promotional activities. As an important part of global corporate social responsibility strategy, Audi has supported a global scale and promote the development of cultural activities for nearly 60 years, successful cooperation with the Salzburg Festival for nearly 25 years, highlights the Audi brand in the field of automobile manufacturing more than the content of corporate social responsibility and value.