mentioned Chinese car brands, a lot of older friends the impression that it’s probably still stuck in a decade ago, the price is cheap, but the quality is worrying, since even learned how to repair a car era. So, to say what the views and ideas of Chinese brands, groups of different ages have different answers.
Older As mentioned earlier, it is regarded as a hideous experience; and ask timely view of the young, the experienced ocean product of “good” and witnessed domestic different types such as mobile phones, electronic products continued strong strength they treat Chinese brand attitude from their elders “passers” to the present “loyalty powder.” There are significant changes in this market, the biggest reason for rising number of road these years of Chinese brands. However, the major brands have their own different ways, the effectiveness is significantly different, upgrading and development of Chinese brands, is there a standardized route?
everything is difficult beginning, repairer, too. Chinese brands start was not easy, starting at the beginning of some brands experienced a shortage of funds, difficulties No repairer qualifications, even if it is not necessarily to build a factory there turn. In the absence of essentials to master the core technology, coupled with talent shortage and missing supporting resources.
In the initial stage, the car manufacturer will remain at the level of imitation of rough, making Chinese brands to be known as “low-quality, low-grade times “in the name, it is not recognized by consumers.
At that time, only to make the body less corrosion, less wrong product, can already be established in a large number of Chinese brands among starting advantage. So at that time, there are very few Chinese brands will rise mention, upgrades and other publicity, more of the good quality of the product, image design is relatively reasonable, normal to meet consumer demand, in the minds of consumers to establish image .
After initial stiffness to meet the consumer demand for cars, Chinese car prices began to seek change. Among these, to SUV field development should be the most momentum vast changes. China brand in the past made SUV, often based hardcore SUV that is, consumers often mentioned “jeep” as a starting point. In fact, for the consumer market and SUV what that is, but there is probably general impression, while car prices follow the trend of the market, minor modifications will be marked with “urban SUV” in the name of the original non-bearing chassis agency.
Another type of Chinese brands, it is the beginning of a multi-brand attempt. Original brand image may be deep-rooted reasons, consumers have concerns about the development in the new situation, but also in the technical aspects of the product, and failed to meet the time multi-brand development on the blind horse, leading among its various brands similar models appear “internal friction.”
up the pace of development of China’s brand, beginning in 2016 there will be a new attempt, the creation of an independent approach to the original brand began to experiment. With WEY, leading grams headed to powertrain design and new internal and external newly designed, from the old brand image and establish a new system. Today, these Chinese brands in sales volume and brand image at home and abroad are cause for concern.
At the same time, also like Guangzhou Automobile Chi Chuan GS8, Chang’an CS75PLUS other models, in order to force the product as the core brand up. With this arrangement, the formation of a diversified product line differentiation to enhance the brand image. In my view, such a development model should in fact be more appropriate.
Chinese brand to upward changes in both market development, but also the development of the automobile industry the necessary products for a certain period. At the moment, however, the new luxury brand / series should pay attention to is doing fine rather than fight sales. Among the products to be in, reflecting the luxury of value, and to maintain the original brand of dislocation. When the picture is not obvious brand differentiation, product overlap, high-end brand image will be greatly reduced. In addition, the sub-brand product design and promotion process should not be too prominent a sense of the presence of the parent brand.
deep-rooted concept is difficult to change, especially after consumer groups over the past period of Chinese brand development started, how to create a better experience in the new brand, new products, this is the Chinese brand to consider. In terms of external design and interior materials and so on, to make a good product is not difficult, but independent research and technology, such as the deployment, but worth the extra effort is needed. R & D is the primary factor accumulation and good products, which in turn have a chance in terms of soft power as the brand concept, such as re-purchase service experience moving.
(FIG Articles with source network intrusion deleted)