2019, for car brands, more like a “rite.” Market stumble endlessly, many standing on the edge of life and death brand. Although in such a down market, the wide still come up with some bright spots in the report card.
this year, Guangzhou Honda to break through the 7 million volume, January-October total sales reached 638,788 units, an increase of 7.18 percentage, both start and end year on year positive growth.
The Guangzhou Auto Show, the new strategy SUV Hao shadow led, T power, hybrid family and hot models strong Exhibitors in automobile consumption a new era, Honda re pound unveiled a new service brand –FUN LINK record car to enjoy life. Standing on sales of 7 million nodes, Honda entered a new stage of development.
consolidation services
serving 3.0 times the wide unveiled a new service brand proposition
For Chinese market ride the 21-year joint venture car brands, Guangzhou Honda, “started with the world simultaneously,” Over the years, Chinese consumers world-class products and services. Access to the Internet era, Honda through multi-channel, three-dimensional, differentiated service system, to provide consumers with more attentive service, and therefore, Honda has been among the best after-sales service satisfaction rating in J.D.Power CSI.
With the ever-changing automotive market, Honda has also been updated on the service, the Guangzhou Auto Show, Honda in service again launched a new “explosion point “: announces a new service to create brand advocates –FUN LINK car to enjoy life, to create a service model 3.0.
FUN LINK record car to enjoy life, this is the car and the new system of relations, including “peace of mind trust”, “smart convenient”, “social networking”, “create a shared” four core idea of creating big data management and quality control system background, but also through the line special services, allow customers to enjoy the full transparency intelligence service.
The release of this new service brand, isHonda is a big move in the service sector, providing strong support for the upgrading and development of Guangzhou Honda brand, leaving wide of the customers can enjoy more super value.
push new
new technology heavy-hwan help grow the brand new
incoming Chinese automobile market for many years, has formed a very wide of the mature product line, with a variety of popular models . But this does not satisfy the wide, into the new consumer era, the wide product strategy constantly rejuvenation. On this show, the wide new strategic SUV Hao shadow debut.
The car with “light and shadow” as inspiration, Hao extension of the passage Honda Shadow latest family design language, wing-style LED distance light and tail lamp LED light tape particularly noticeable. It is worth mentioning that the model is equipped with 19-inch rims, equipped with six kinds of car color personality, fashion sense and sense of movement both. Car, Hao shadow full sense of science and technology, more modern interior style, equipped with TFT color LCD and touch the instrument control panel, combined with silver trim strip, ambient lighting decoration, texture comparable to the same level of luxury models.
on the power, and Hao Movies mounted SPORT TURBO SPORT HYBRID Honda ace two power systems. Is also equipped with a kick-in electric tailgate, an upgraded version of Honda SENSING super sense of security systems, as well as Honda Honda CONNECT 2.0 starting wisdom guide the interconnected system, it can be said, the force still go leapfrog product line. It is reported that the new car will be officially released the evening of November 30 in Shanghai listing.
In addition to traditional fuel new products, Honda began to continue to force the pure electric field, this year, the first electric SUV VE-1 on the market, caused widespread concern in the industry. This new car for the first time to import SPORT EV technology, maximum power of 120kW, maximum torque 280Nmiddot; m, NEDC overall condition Mileage up to 401km, 0-50km / h acceleration is more than 4 seconds from the current published data to see, or very competitive. In addition, Honda also launched the “e road worry-free” service package, users can enjoy ratioFuel vehicles more comprehensive vehicle inspection and service.
playing technique
two ace power to stimulate sales growth
circles in the car, on the technology, Honda considered “top players” , whether it is early days, and now, Honda are based on technological innovation drive business innovation for the current market, the wide and two ace power –SPORT TURBO SPORT HYBRID build a diversified product matrix, became stimulation of sales focus.
In the fuel clan, SPORT TURBO power technology does have swept power, is widely important support of this vehicle sales, the data show that as of now T powered vehicles cumulative sales reached 364,329 vehicles, 57 percent of total sales. This technology is unique in that it has a “low inertia high response turbo”, “double intake and exhaust VTC technology” and “direct injection” three technical features, both surging power and fuel economy. Currently, Honda has formed his own power T team, which includes star model tenth generation Accord, a new generation Ling faction, new Bin Chi, Kwun Road.
Guangzhou Honda layout in the new energy is also ahead of the competition, because the blessing SPORT HYBRID power technology, wide of hybrid products maintained a good reputation in the automobile market , which, to the number of the most powerful third generation i-MMD hybrid two-motor system capable of driving to different road conditions, the “EV electric drive mode”, “hYBRID hybrid driving mode” and the “eNGINE engine drive mode “seamless switching between the three modes, the world’s leading technical level.
Now, Honda has three important hybrid products, including the tenth generation Accord sharp middot; hybrid, Odyssey sharp middot; hybrid, and the upcoming Hao Movies sharp middot; hybrid. Among them, the tenth generation Accord sharp middot; hybrid terminal monthly sales topped 5000, from January to October sales of 33,282 units, up 149 percentage surged, and then into the industry benchmark.
Guiche: Standing on the new starting point seven million, the Guangzhou Honda began a new journey for the next one million target Guangzhou Honda has always been customer at the core, to provide more products and services that exceed expectations. Future, Honda will full force in technology, services, products, in order to force the whole value chain based system, continues its journey by a dream.