➤ No. 25 last month, Honda in Thailand International Motor Show released a new generation City.
between the appearance of curry and Civic Accord intermediate, not a small improvement in texture, is simply copied taillight BMW 3, but the overall shape of a corkscrew into a less abrupt sedan, a look that is large sell rhythm.
Taking into account the degree of love and Thailand open modified, Honda officially unveiled a modified brand Modulo appearance package, and another to mimic the style of the RS Type-R version available choice, I believe over time, the folk there is a corresponding modification parts.
power in the mini-car, the compact-class car, pushing the three-cylinder 1.0T machine, carrying data consistency Honda Ling faction today and are 122 horsepower and 173 Nm , matching CVT gearbox, perhaps Honda will also be simultaneously update the domestic front range.
Admittedly, after a public Ling faction SUV and the advent of the old style, size is not dominant in the front range of the past, and from sales of nearly twenty thousand hottest fall today’s two or three thousand vehicles.
Of course, once the price down to 7,8 million, and Fu Rui Si, Ke Luze, Excelle these cars compete with this model, I believe many people are willing to pay.
In contrast, City of Thailand is priced at 57.95-73.90 million baht, equivalent to RMB 13.47-17.18 million, which put the price of the globalization model Civic 1.5T of our domestic buy a.
The question is, how can an ordinary selling price China City Civic in Thailand?
Thailand has no “Thai cars.”
This is not someone else’s City full use of materials. No other reason, in addition to costs resulting from differences in size, mainly due to the market.
in this country is very strange, there is no state-run or private automobile manufacturing its own brand, filled with running either imported cars, either foreign-led joint venture brands, there is no so-called “Thai-based car” in Thailand the basic foreign brands become cheap production base.
look at Thailand’s car sales each year, several major joint venture brands basically monopolized the market, in this case, a smaller than the Fit, no technical content of the Honda Brio asking price 116,000 yuan, slightly more expensive point Volkswagen Scirocco is to reach 557,500 yuan.
the same price anyway, can not find more cost-effective models, what do you do.
Thailand’s auto market like today 20 years ago in China.
a year old Santana tinkering sold almost 20 years, or 150,000 into the new century, a Swift automatic also 102,800 yuan in 2005, equal to half a house Beijing city .
is very simple, 20 years ago, China and Thailand have in common is weak autonomy of the local automotive industry, the lack of real impact of strong competitors, the joint venture brands monopolize the market, there are free capital offer, then consumers heartache, only to pay.
However, Thailand’s automotive industry started absolutely belong in all Asian countries preamble bit, at least faster than China nearly 30 years, starting with the basic and South Korea, exactly how it got to where it is today. Close to early 1900
Thailand repairer road
, we have not perish Great Qing Dynasty, when the Thai royal family just bought a luxury car for their own enjoyment, Ford also in 1913, Thai exports to cheap Model T.
until the early 1960s, when we China is still in a difficult period, Thailand faced a huge trade surplus and foreign exchange outflow, sit still, decided to embark on the road repairer.
In order to stimulate development of the local automotive industry, promulgated a series of import substitution policies – restrictions on foreign car imports to support domestic production of vehicles, in the domestic market to gradually replace their cars foreign cars.
of that time Thailand has no basis repairer, also using foreign capital to help start, which has a joint venture approach.
In 1961, the first a product of this policy: Anglo-Thai Motor Company was born, this is a British Ford and Thai Motor Industry (literally translated as “Thai Automotive Industry”) jointly set up a joint venture brand.
At first this company can not produce compliance, is responsible for the assembly, that is, we often say that CKD. Unfortunately, Thailand’s market is too small, a year sold only 3232 passenger cars and 525 commercial vehicles.
▲ Anglo-Thai production of agricultural machinery
but has aroused attention of other car companies in the 1970s spate of Fiat, Sim card, Nissan and other brands of the joint venture, rubbing his hands this piece of blue ocean to try it.
After 10 years of hard work, and Thailand adopted a new policy in 1969, assembling the car enjoys no small concessions, allow the automobile market in 1970 Hangchihangchi came to a million of the scale, although assembled car market share rate has remained at 50 percentage.
Soon, they found that tax incentives implemented assembled vehicles, not only did not reduce the trade deficit, the trade deficit actually increased.
This is because in 1971, government efforts to increase the localization of the automotive industry, actively promote the construction of assembly plants, within a short time the emergence of many new car assembly plant.
while in the case of most of the parts did not achieve domestic car prices continued to introduce new vehicles assembled in Thailand, resulting in the state must go out and buy parts to foreign brands, is equivalent to the other side to earn a lot of foreign exchange through the export of parts.
This situation also occurs in China a few years ago, some brands selling cars can not earn much money, but make money by CKD recover.
Therefore, the Thai government on the one hand to improve vehicle import tariffs, while increasing the threshold of CKD, 1975 must reach 25 percent localization, also suspended car assembly established plants.
after
wave of the operation, did not reverse the trade deficit in the automotive industry, but in 1972 – an increase of 6 times in 1977.
To this end and then increase to 150 vehicle import tax percentage, to be once more in 1978 banned the import and assemble vehicles must meet the localization of 50 percent in 1983.
The result, ThailandJoint venture enterprises is basically dominated by foreign and local companies, no right to speak, under pressure from the major car firms and the Japanese Chamber of Commerce, the helpless government compromise to 45 percentage.
but still harsh policies have a role, Dodge, Hillman, Houghton, Fiat and Simca these do not form a climate of enterprises out of the car.
in the late 1970s, in the fight against the two oil crises, tried to cut GM and Ford also have to give up spending much of the Thai market.
Japanese car at this time stepped in, with fuel-efficient and durable car quickly gain a firm foothold, from under the bar in the minds of consumers unshakable reputation.
end of each year a statistical, Toyota, Honda, Mazda, Nissan, Mitsubishi and Suzuki are even on the list.
Thailand’s Special
toss back and forth for decades, Thailand’s car sales finally break one million in 2018, far less than the size of today’s China, but the auto market here is very special.
First of all, the best-selling Toyota models actually Hella Alex and Isuzu D-Max two mid-sized pickups.
Yes, pickups production and consumption in the world after the United States, Thailand, pickup price because mass production has declined.
a cheapest Hella Fox as long as 100,000 yuan, cheaper than the City, which is why selling pickup.
Also in Southeast Asia, only Thailand is the National Automobile export-oriented.
The reason dates back to the early 1990s, Southeast Asia and attract a large number of hot money, people call it the “Asian economic miracle”, “five Asian Tigers” is the slogan of this time.
At that time the whole of Southeast Asia vigorous economy, a lot of crazy car prices factories to increase capacity, the inescapable reality is that the actual productivity is lower than the carrying amount, the economic bubble, the final outbreak of the Asian financial crisis in July 1997 .
Thailand is the worst hit country, after the asset bubble burst nearly bankrupt state, no ability to repay debt, Desperately needed international support.
miserable to what extent?
After a year of crisis, bankruptcy closure of the company, more than ten thousand enterprises, the number of unemployed reached 2.7 million in 1998 car sales even lower than the 1996 first quarter.
This also led to over-investment in Thailand is difficult to digest excess capacity brought about, so to reach bilateral trade agreements with other countries in the early 2000s, the excess of cars exported to Australia, Indonesia and China and so on.
must thank our own brand
Throughout the history of the Thai automotive industry, not difficult to find early and China is taking the same path.
are weak industrial base, foreign investment has led early, we no right to speak, the introduction of new foreign technology is not active, earn high profits have been high-priced older models, the market gladly accepted.
In fact, Brazil today is the future of Thailand, we do not look to start dating back to the 1920s, car production and sales in the world’s No. scheduled to be on, but why not have an independent R & D capability, purely foreign brands factory.
Thailand and Brazil also have their own brands early, but the market is too small, did not wait to grow stillborn. Admittedly Chinese market is enormous, big enough to feed a lot of brands, so that the zero-based independent brand also has living space.
but the key is not far behind China’s own brand, its own brand 10 years ago, we Tucao plagiarism, made the car very cheap, the Big Three could not bear to look, there is no positive the ability to develop.
After 10 years, the brand really independent from the stone cracks abruptly grown up, become from a small workshop hammering a kind of mold, design, technology Online while maintaining a consistently high price .
If there is no pressure they applied to the joint venture brands, we see so much special for the car, see the joint venture brands continue to edge lower, Jetta see from a car into a brand, not to see the timely introduction of the new car, let alone spend 10 million dollars to buy the joint venture compact-class car.
in the past criticized the independent brand also has a popular argument, if the Chinese automobile market completely openField, independent brands lived today, it’s not impossible.
Brazil’s territory, its own brand instantly eliminated in the late 1990s is fully liberalized, mature foreign brands, foreign joint venture brands monopolize almost single-handedly, to combat domestic automotive industry as well as industry is no small .
If you have pay attention to it, a first generation of the Volkswagen Beetle or T2 N-long shutdown, the result of Brazil in the 21st century still in production, you think of antique discontinued long ago, maybe Brazil also find car ( this is the local economic level also has a relationship).
With this lesson, China chose the socialist market economy, proper control of the production and market sales by the state, thus supporting the growth of local brands.
In addition there before 2018 for joint-venture brands of the stringent requirements of the holding, the foreign shall not exceed 50 percentage push forward both the automotive industry, but also trained a number of independent brands.
Of course, for a long time kept in a greenhouse is not a good thing, the test must accept outside have long-term future, thus opening up the market share gradually liberalized ratio and joint venture brands has not sat through, and by dropping own-brand competition.
so we really want to thank those who despise their own brands, in support of national policy and condemning the rapid development, the head of the brand gradually occupy a certain market share in the highly competitive automobile market, so that the joint venture vehicle enterprise admiration.
or else the Chinese automobile market and to Thailand, Brazil, like starting again early, and never stay in its infancy, consumers had to spend the higher price of cheap cars, autonomous vehicle manufacturing industry brought to its knees.
but gratitude and support their own brands, not mindless support everything, does not mean more patriotic and abducted together to identify good and bad to be abandoned in China brands have the strength to stand on the world stage.
In fact, to this day, own brands through similar tough Thailand, after the start of Brazil, slowly approaching the path of development of Korean cars in the 1980s, the domestic infrastructure, the next step is to go international.
in the early 1970s to the late 1980s, Korean cars after the blowout was due to the economic downturnHit by the government to revitalize the auto industry, entered the global market, the industry began to carry out a major reshuffle, the integration of integration and concentrate on doing a few major brands.
From the mid-1980s, the Korean economy to pick up, car production capacity and quality greatly improved, the Government has actively guide car prices and actively develop new types of vehicles, cars, not only to expand the scale of production, more importantly, enhance technology development and innovation.
ultimate success of Korean cars into Latin America, Southeast Asia, as well as large Ganan, the United States, Europe and Japan, South Korea has naturally become a vehicle power.
before entering the global market, is now its own brand experienced growing pains, appearance of market share broken Fourth, the percentage dropped to 37, but it is self-regulating internal market leaving the strength of the brand, eliminate uncompetitive East Guo.
By the way, on the current market in Southeast Asia, consumption levels and concept, it is suitable for its own brand as the first stop exploiting the boundary, MG to do so, and actually sold for ninth place in 2018 occupies 1.8 percent share.
After all, good local selling passenger car joint venture mainly cheap car or sedan, and almost a dozen years ago in China.
If put some of its own brand cars, even the most entry-strong Imperial family cars such as this, texture and space than what point the car, as long as the price is reasonable, it is not a problem selling well.
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