younger, it is the direction many car brands are worth the effort. There have been third-party data presented, among visitors 4S stores nationwide, Y Generation visitors accounted for 59.2 percentage, far more than other generations to consumers. And just recently, the China Automobile Dealers Association released the “2019 China Automotive Consumer Insights Report,” also showed the importance of rejuvenation from the other side.
According to China Automobile Dealers Association data analysis, with the the growth in passenger car sales, the proportion of younger users also will increase. The proportion of consumers 90, the percentage increased from 17 in 2014 to 42.4 percentage in the first half of this year; and in the upcoming 2020, 90 cars is expected proportion of consumers will rise to 45 percentage.
It is true that young consumers are the main force in growing the moment how the young and the brand has a history of accumulated organic integration, as many research car prices. Into the country from the beginning, the Chevrolet brand will be in the younger, creativity and other dimensions of the car “mature” and consumers “young” fusion.
recall the past history, the Chevrolet brand was founded in 1911, 108 years in any field are hard-won. As one founded by racer from the track car brand, since the birth of the track will be rooted in the genes of each product in the Chevrolet. In order to render the young, the idea of movement, in 2015, Chevrolet unveiled a new brand proposition “Dream middot; a future quot;.
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by the brand’s sporty genes, combined with the time when the consumer starts to grow younger, launched Cruze, Mai Rui Bao,Well-known models. Today, the Chevrolet brand has launched a Mai Rui Bao XL, explore community who Ke Luze, new Cowarts, creating a new generation of cool, a record industry and other new products, to maintain the rhythm of sync with the replacement of its global models.
With the deepening of the process of rejuvenation, after 85, after 90 consumer understanding of the car and ideas have knowledge and thinking more dimensions and hierarchies. Only “young” this simple concept, and not fully integrated into the minds of young consumers, so the concept of product, concrete images become particularly important. And Chevrolet will choose younger defined as American “movement middot; forces quot; and fashion” movement middot; US “two directions
movement. the fact in itself is the power and beauty of the show, highlighting the American “campaign middot; force quot; design, natural heritage of the Chevrolet brand to the task by the movement of genes RS series entrusted. “RS” series name originated in the “Rally Sport”, which is to commemorate the great achievements of the Chevrolet brand in the history of the game available. quot; RS “word was first used as a sports package appeared on the 1966 first-generation Kemai Luo, with each generation Kemai Luo grow together, followed by more sub-brand was born RS series
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is perhaps the relationship with each generation Kemai Luo total growth, RS series models are designed to integrate and learn from Kemai Luo aggressive front design, distinct lines on the edges and corners are sharp sense of I do a lot of articles. grille along with black Yao also three-dimensional design, enhanced opening area and integrated visual perception; rear places chrome double pipe, enclosing the carbon fibers after simulated moving tail and other details, and to strengthen the movement track gene
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RS Series models black tie by Yao, Yao exclusive red logo, black Yao rear nameplate, and other details of elements, while preserving the dynamic highlight cool temperament and fighting spirit. Similarly, the car interior is also all in the sports highlight elements RS series, including flat-bottomed design and Yao black logo with dual steering wheel, as well as with a series of unique Yaohong RS logo and stitched leather sport seats. Currently, Chevrolet launched a total of 12 RS Series models in the global market, while in the domestic market, RS series is the launch of its products in the Trail Blazers, the highest circles, Ke Luze.
Finished “movement middot; force”, naturally to mention “movement middot; beauty”, Redline is still middot; red Chevrolet series is the combination of sports and aesthetics model series. Among Redline “Redquot; in fact originated from Nassau racing in the 1960s, a team of technicians in the racing wheel arch with a red design elements been marked to identify them quickly when the vehicle enters the pit lane [123. ]
At that time, used car, is Section 1963 subsection when Er Weite Grand sport. three years later, the Corvette Grand sport only 1000 launch of limited edition models, they put this was just to improve the design recognizable on models sold in. and later, become the Chevrolet sports car classic elements and conceptual models to use. from the beginning of 2018, Redline series in the country Chevrolet models in the entire department 9, were introduced.
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two series of sub-brands, Chevrolet brand rejuvenation, the movement of the Road work. do notAfter over, careful study of its series, was found in two series also spawned two branches: a high-performance and full-featured. One side is the RS / RST, SS, Z06 / ZL1, ZR1 / Z28 high-performance-oriented product line; the other side is based on ACTIV, Z71, Trail Boss, ZR2 series of full-featured, cross-country pursuit of pleasure to meet user needs.
high-performance product line is based on national natural Corvette supercar Corvette, for example, full-line products are used in a 6.2L V8 engine, through the installation of sports kit and high-power engine tuning, to create a Stingray, Grand sport, Z06, ZR1 different series of sports product line. Hundred kilometers acceleration time of 3.8 seconds from basic models, the ZR1 series of up to 2.85 seconds, in order to demonstrate the importance of performance in the totem brand sports gene.
Full Function Series line, also in the core product of in the integration of performance elements. For example, in the 2019 Daytona 500 race, the legendary NASCAR driver Dell middot; Earnhardt (Dale Earnhardt Jr.) Driving a new track speeding in SILVERADO, which has become in 61 years of tournament history, the first runway speeding pickup models.
76 percentage, is still Redline middot; RS series and the series of red Chevrolet proportion of overall sales. Thus, it is sufficient to prove the young, sporty concept figurative process, both to meet the new generation of consumer is the main force of the image, the aesthetic pursuit and dedication, but also need to exercise, to enhance the performance level of consumer groups on the brand cohesion, social meet consumer target groups in consumer behavior are. Perhaps, from product, to cultural values and different, multi-dimensional establish their young, and not the same as other brandsBrand attributes, is the cause of the Chevrolet brand in the automobile market in the winter, where the still growing.
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