Author: Song Yuting
automotive industry is facing a period of unprecedented change, market “electric” development trend becomes clearer, increasing consumer demand for new energy markets. Guangqi Honda is facing change and improve brand strength, the development of the younger, fashion direction, and homeopathic launched its first electric SUV VE-1.
contrarian sail wide of the potential VE-1 should come
VE-1 launched a total of three models, the subsidized price of 15.98-17.98 million. Since 2018 Guangzhou Motor Show, VE-1 ready for nearly a year before the official launch, not only have full competence in the same type of product, and the final location is also less than last year probably set the price, which is to the foot of consumption by surprise.
2019 1–9 months, the national passenger car market in September retail sales 1.781 million, down 6.5 percentage. Wholesale sales of new energy passenger cars was 6.5 million, up 33.4 percentage fell, the chain fell 8 percentage. Although the overall market is still considerable, but Guangqi Honda in the first three quarters of the 10.1 percent year on year sales growth.
so contrarian sail achievement is inseparable from the Guangzhou Auto Honda has always been a strong product strength. This time, VE-1 based on mature Guangqi Honda SUV platform to build, for the first time to import SPORT EV technology, power system consists of high efficiency permanent magnet synchronous motors, high-capacity battery pack, highly integrated power distribution system components, to achieve maximum motor power 120Kw , maximum torque 280Nmiddot; m.
Moreover, VE-1 in an efficient electric drive systems, high-capacity battery system, excellent in the power consumption level plus the support, NEDC overall condition mileage up to 401Km, 0-50Km / h acceleration is more than 4 seconds.
In order to allow more people to experience the pure electric driving pleasure, Guangqi Honda disclosed, during the Guangzhou auto show shortly after the opening of the first section of the wide fan of recruitment, pricesIndustry will grow towards higher sales year on year to work on.
wide of the prospective of the “electrification” of the introduction of
VE-1, help Guangzhou Auto Honda speed electric development process, and further improve the brand’s products matrix, between naturally aspirated, hybrid, and electric turbocharger, to give consumers a more diversified choice of car.
Indeed, the face of “electrification” of environmental protection and Guangzhou Automobile Honda never absent, as early as 2006 it became to create a standard enterprise safety and quality standards.
Honda founder Soichiro Honda once said: “In addition to the product, not the production of other substances”, with the advent of EV-1, this idea gradually fell into reality.
taken from the user benefit of the user
It is worth mentioning that, with the VE-1 model jointly launched, there is a called the owner of WOW STATION APP, the APP launch reflects guangqi Honda to further strengthen customer service.
WOW STATION APP not only real-time query vehicle mileage, charging case, you can also enjoy VE-1 exclusive sales service policies, including vehicle inspection, service charge, long three electrical warranty, on-site service and rescue services. On the equity value, the owner can VE-1 charging, maintenance, mileage and other vehicles traveling action, redeem accumulated “Free Parking,” “free charge”, “after-sales maintenance services”, “featured practical goods” and other owners’ equity .
VE-1 listed event, also set a lot of APP experience area, guests and media scene through practical use, clear user-friendly experience with the convenience of APP. WOW STATION APP appears, Guangzhou Auto Honda is the starting point for user feedback, it is the best interpretation of “taking from the user, giving back to the user,” this sentence.
in the face of “electric” and Guangqi Honda courage to break the previous mode of thinking, a cross-cutting vertical integration, reconstruction of new capacityProducts, reformulating user value chain, research new user experience to create customer value cross-cutting ring and a new electric car lifestyle, already formed a new, unique “Power of philosophy.”
for the future, Guangzhou Honda Automobile Co., Ltd. and general manager of Guangzhou Honda, general manager of Auto Sales Co., Ltd. Sato Toshihiko said: “Honda actively import other motorized vehicles, will continue to promote the” electrification “process, the future Honda will continue to expand the proportion of sales and marketing several hybrid models, and actively import other motorized vehicles.”