In the just-concluded Beijing auto show, Volvo Cars has brought its first pure electric SUV Volvo XC40 RECHARGE, at the same time open the direct sale and blind your event. Then, look at the state organization of the electric car line regiment, there are three user set blind spot!
It is well known Volvo design and craftsmanship has been good, but when it comes to electrification, XC40 RECHARGE as Volvo introduced the first pure electric car, it is enough to fly it? What are the highlights? It is not worth it “blind order” mean? Let’s take a look together.
■ Blind welfare policy set a lot of
We set full of blind welfare nature is the key to attracting customers, Volvo launched the book for the blind activity [123 ] exclusive package + double value courtesy, where ‘double value benefits’ include deposit expansion and three courtesy Xpress election (one year plus one-touch electric service, the first year of the insurance fund, Daren Daren digital package {/ travel up person / movement of people 3-to-1).
It is worth mentioning that the “one-button power-up” service, I believe we can understand what this means. Volvo “a power key” can be powered vehicle according to the location and condition provided by the manufacturer to the customer the most appropriate vehicle charging service site, including site personnel power valet service, and charging apparatus suitable for the personnel to be added direct electric vehicle charging service.
Previously, only Wei and the Rebels to support a key powered car, the Wei to a key power-up can also serve other brands, but that is even with Wei to be service charges and electricity; Nezha is the only support its own models. Volvo owners with their own power-house service, you can enjoy free monthly charge of 1,000 degrees a year, or 15 times the offer, the month can be reactivated, although follow-up will be charged, but we can also experience the first free year follow-up according to their own situation to decide whether to buy the car.
In addition, customers can enjoy the blind set of five benefits: Lifetime free charge, free lifetime traffic and lifetime maintenance free, lifetime free warranty and lifetime free roadside assistance. It is worth mentioning that the “free charge” is a new car brand to consumers the most attractiveThe trump card, but this service requires a huge cost support in the implementation process. Currently, some new energy auto companies are already signs of retreat slope, such as Wei to and Tesla. Volvo Cars presented a world’s first comprehensive strategy for the electrification of traditional luxury car brand to customers at the core, including the introduction of “lifetime free charge”, including the owner’s first XC40 RECHARGE “five free lifetime interest”, is bound to lead pure electric vehicles another round of hot spots in the market.
■ explore new business models – official direct sale
In addition to the blind set benefits, the Volvo XC40 RECHARGE direct sales model is the traditional automobile manufacturers a major innovation. Although the direct sales model is very common in the new force, but the traditional car companies still rely mainly on the dealer to complete the sale of the business, rarely take the initiative to explore the direct sale model.
Volvo to take the initiative, as long as it represents a direct sale of the designated official direct sale model, will provide direct sales and transparent pricing, issued by the factory to retail customers invoices, so consumers do not have to shop around and sell infighting. In direct sales experience, consumers can log on through the official micro-channel direct sales network applet, you can understand the online vehicle information, choice of vehicles and complete vehicle configuration deposit payment, but if you encounter problems, direct sales consultants and real-time communication with consumers solve.
In fact, traditional manufacturers and dealers are reluctant to try a straight sale of the reason is because the dealer participation is not high, “direct sale” feels like electricity suppliers to buy a car online look at a car shop to pay, the dealer has not effectively connected come. Volvo select the car part dealers the flexibility to access, for example to look at cars, test drive, to mention cars and other sectors must be completed under cross the line, we just compare the new forces into the Board, Volvo deep plowing in the country for decades, established national distributor system can certainly satisfy you.
This is the biggest key to open up the Volvo online and offline, sir Qinpei Ji Volvo Car Sales, Greater China president believes that “we should always be carried out according to their new attempt to play to their strengths, rather than strengths lose, to pursue a purely online model. ”
For consumers, this “direct sales” model is clearly very consistent with customary age of the Internet, and hadVolvo Cars has a fuel car ran through this mode, so do not worry about the question “does not match the kind of publicity.” There are also consumers have questions about after-sale problems, Volvo Cars will be represented this part of the responsibility of the dealer.
from the successful experience of Tesla, Wei, the ideal other new forces, as well as “arbitrary charges 4S shop” event after another traditional brand point of view, the experience of direct sales model is indeed superior to traditional 4S store sales model, and consumers want to buy a pure electric products, in this fresh, young education market, acceptance of this model is clearly higher, Volvo choose to try a new way in a new pure electric products, this spirit of exploration is worth points praise.
■ Intelligent: based on Google’s native system, strong compatibility with the huge amount of application
Although blind booked welfare and direct sales model is very attractive, want to make consumers have to pay real money to force the car itself, a new era of consumer expectations for cars already meet the travel is not limited to travel, they want the car to be able to “play up” can become more intelligent, able to meet and interact with personalized communication, almost all brands are working hard in this direction, Volvo cars are no exception.
Volvo XC40 RECHARGE quite characteristic of intelligent interconnect systems, which is rooted in the Google ecology, complete with native Android, and custom tailored for the Chinese consumer’s car machine interface, security, stability, openness, compatibility has inherent advantages.
due to the general system underlying code, but a large number of applications only a simple adapter, you can launch the car machine version for software developers is the gospel, for users words, means that vast amounts of potential applications.
Therefore, the Volvo XC40 RECHARGE localization has a large number of applications, and have carried out in-depth cooperation and development companies. For example, it is equipped with high moral map, you can direct linkage vehicle power management system, taking into consideration the characteristics of the use of electric vehicles directly in route planning, providing charging proposals. Can display real-time charging piles using dynamic information, such as availability, occupancy, use, estimated wait time, adapting the content charging standard, to ensure that the process of charging travel worry-free.
Volvo XC40 RECHARGE voice control system from IFLYTEK, copilot main support voice recognition region and a series of functions. In addition to relying on voice recognition artificial intelligence algorithms, but also has the ability to learn the depth of the cloud, for uncommon words and dialect identification ability.
Volvo Cars’ knowledge, customization, localization and convenience are the key to a successful car system, since it came to China, they must comply with the use of Chinese consumers habit. So they alliance with the domestic Internet giant, Volvo XC40 RECHARGE can connect Lynx elves, Tencent love interest to listen, Huawei and other hardware and software applications market, the car can share information in real-time massive resources giants, user enjoy the convenience of Internet life.
Of course, in addition to intelligence, Volvo tone of the brand continue to affect the XC40 RECHARGE, a pure electric car products or askew restrained and sophisticated image, with the familiar Quake headlights and understated elegance interior design, while the closed grille and prepare me also highlights the characteristics of electric vehicles.
Besides, who does not know Volvo is synonymous with safety and reliability of it? Such as a battery safety we are most concerned, Volvo SPOC module designed transverse reinforcement and SiII Member Pole, the former is a solid aluminum block fitted in the edge of the vehicle on both sides of the firewall, the firewall to strengthen the edges of both sides of the vehicle; the latter can ensure cell frame deformation occurs when the side collision.
can say, consumers may sometimes be blind booked welfare hook heart itch, think carefully, Volvo, ah, to force brand, trusted! Again experience, exterior, interior, power, security is very good, direct start blind booked nothing wrong.
■ state review
Overall, XC40 RECHARGE product strength is very good, service is also in place, innovative Direct mode is really for the sake of consumers . In his own change, and innovation, but also allow consumers no worries.
2020 only remaining less than 100 days, the major luxury brands basically completed the layout of electric products in China, althoughNew forces are Masakatsu limelight. But we believe that Volvo’s product and brand power, and quality of service and innovation, bring to the market new changes and surprises.