“Automotive Protection Rate” is an important representation of brand premial and product power. It is also an important indicator that consumers will focus on the purchase of new cars. Therefore, the value of the value is more and more attention. Choose a luxury brand, mainstream joint venture brand, or a self-owned brand model? I believe this is a problem that many consumers faced when they were selected. After all, in our consumers, luxury brands, joint venture brand models always give us a high value, and the second-hand car is easy to shoot, and the independent brand The model is a kind of second-hand car can’t sell a good price, and it is not very good to sell. And in fact, is it true?
Recently, China Automobile Flow Association Joint Elementary Estimation issued “April 2021 China Auto Accounting Rate Research Report”. In this research report, through the study of a three-year vehicle age of the luxury brand, the mainstream overseas brand, independent brands, and new energy vehicles have been given, and the value of the relevant brand is given. So, maybe we can find an answer through this report.
In the field of luxury brands, Porsche is first in the 82.8 percentage in April. You will definitely ask, Porsche is the first? Should it be a huge amount of BBA in domestic vehicle? In fact, you can see from the picture, except for pure imported brands, Mercedes, BMW is still a luxury brand leader. However, in recent years, Porsche’s sales is really a scrape, from product planning to price positioning, we can also make consumers to buy products suitable for their needs.
Of course, not everyone can buy Porsche, actually chooses Lexus, Mercedes, BMW and Audi. Although these brands are not as good as Porsche in the protection rate, it is better to be able to bear the benefit of the BBA, and it is also comparable to the people. Moreover, on such a competitive track in the domestic auto market, the model of the BBA is now profitable. Finally, if there is a certain economic foundation consumer, you may wish to refer to this data to choose this data.
At the mainstream joint venture brand, the Japanese brand headed by Toyota and Honda is still the king of the second-hand car market. And unexpected is that the Japanese brand not only basically covers the forefront of the preserved rate list, but also the 50-ring and Mitsubishi, which is not high, and Mitsubishi have also brushed a wave. In addition, look at the German brand, the public’s preservation rate is far without its sales, but the Jetta brand of the public brand is actually higher than the mother brand.
The American car in the Chinese market in recent years is not smooth, especially Ford’s situation in China, has fallen Out of the mainstream track, although the General Series also retains a large number of market share, sales have fallen sharply. In addition, there is also a legal brand sales performance in the market that is not as good as it is, from the data, it can be found that the legal car is five% off.
At the independent brand of ratio, Wuling brand has more than three years of mainstream joint venture brands in three years, and ranks first. In addition, look at Chuanqi, Baojun, Wey, Changan, Leak, these models have the same independent brand with many mainstream joint venture brand models, and the value is not low. Especially wey and leader, as a small model price dare to break through 200,000 yuan, the more than 60% is enough to make a lot of people who have a low-value value of the independent brand. 
In the past, when the small preparations recommended to buy an independent brand model, there would be a lot of message: “I can only sell it as a scrap iron after a few years.” However, Xiao Jing said that in fact, the mainstream self-owned brand of car technology is not poor than foreign brands, but individual consumers are stubbornly believe that independent brands cannot surpass foreign brands. This time, this data can be visually given us that the pre-ranking independent brand is not low, and it is better than the US, the legal brand must be a lot. 
Compared to fuel models, second-hand pure electric vehiclesThe value is indeed lower. However, different types of new energy vehicles also have a difference, for example, after the essence estimation, it is found that the ratio of the insertion mix is about 10% higher than that of pure electricity. The reasons of this, I think that the pure electric car is still difficult to achieve higher use value in the case of public charging supporting facilities and the environment of use.
From my side of my friends, I learned that the new energy car ownership rate is not the most terrible, it is difficult to shoot is now pure The market status of electric vehicles. He said that because many used car owners do not have a professional equipment to check the battery, and the car dealers do not understand pure electric vehicles, the “refusal” pure electric car is all compared to.
In combination, the ratio of the German and Japanese brands is relatively high, of which the German Porsche is worthy of the 92% protection rate. The champion, Lexus ranked second, and immediately chased the Japanese Toyota, ranked third with the 78.2 percentage ratio, Honda ranked fourth with a 75.1 percentage rate. Of course, the most happy or Wuli, Chuanqi, Wey, Changan, these independent brands have a more than 3 years of 60% more than the value.
(picture source network, intrusion)