■ new domestic energy market, why luxury brands collectively “late”?
From the beginning of 2015, China began to market to consumers popularization of new energy vehicles, the next few years has been the domestic car prices “monologue.” This situation continued until 2018, we have seen there is a joint venture brand new to the domestic energy market around the corner.
As for luxury brands such as ABB, new domestic energy market in this battle, collective choice “late.” However, Audi has just launched the e-tron and Mercedes EQC, these two flagship high-end market, pure electric model point of view. The reason is that the luxury brand late, how high the overall focus of life is not a pure electric vehicle models, but in terms of quality, safety, and other technical details enhance the overall strength, to build a real car with them at ease.
■ life is not the point precise positioning of the audience crowd usage scenarios
high-volume, attention popular entry-level pure electric vehicles, in addition to domestic and joint venture brands, luxury brands basically in a blank area. Audi first to break this embarrassing situation, to market Q2L e-tron positioned as a pure electric SUV in the compact class.
With the popularity of electric travel and development of new energy vehicles, new energy vehicles is ushering in “consumer upgrade” of the times. The domestic market for electric vehicles with high mileage universal life as the main competition, but the current new energy concerns of consumers, but from the “license tendency to” range anxiety “Upgrading to a focus on new energy vehicles more balanced product force so joint venture brand electric car ride quality and greater emphasis on safety and reliability and so on. and like the Audi Q2L e-tron this luxury brand of pure electric vehicles, the audience will be more accurate positioning of the crowd and a variety of usage scenarios.
in terms of luxury brands, a large part of the audience groups for high-end white-collar workers, white-collar moment some experts had told the daily commuting distance conducted a sample survey, the data show their commute distanceFrom an average of about 60 km. So for them a week to twice a electric charge is perfectly acceptable, and that more demand on the brand and quality control.
and they have a balanced fashion and quality of life characteristics, the vast majority of people are willing to try new things, so for Audi Q2L e-tron such a luxury brand’s entry-level pure electric vehicles will be more for with bias. Not only to meet their needs in the car commuting daily life, as well as the luxury brand of ride quality but also for their pocketed the “face.”
On the one hand Audi Q2L e-tron vehicles to meet the needs of the workplace, it also meets the terms of its vehicles in the travel home just to be. Previously electric state after an investigation found that family income is about 36,000 yuan a month of it, is that they focus on the car brand and quality have both, they usually demand for cars that commute, pick up the child and about over the weekend a few friends to a short outing in these areas.
If the fuel for the car, the car standard such families usually choose among luxury brands, and models generally positioned in the compact class SUV. After all SUV models more suitable for multi-purpose use, while luxury brand compact-class model price is just for these families. In pure electric models which, as it happens Audi Q2L e-tron pure electric vehicles is in line with such a car just to be, compared to fuel models for pure electric car has a low cost and good post-car driving experience.
■ how to attract them? Audi Q2L e-tron What has their own advantages
in Beijing, Shanghai restricting the number of such cities, pure electric vehicles have a very distinct advantage. Focus on brand choice for consumers, if the breakdown of the luxury brand of pure electric vehicles at 20 million to 30 million, it is currently only Audi Q2L e-tron can be selected.
is available now from the joint venture brands and imported brands of pure electric vehicles, although the force in the field of late, but they have in common are that most of them are using fuelOil version of the explosion models to develop a pure electric version of the model.
Audi Q2L e-tron build fuel-based version Q2L from using public MQB-A1 platform, positioned as a compact-class SUV pure electric vehicles, integrated life 265 km. New cars were introduced two configuration models, the general subsidies priced at 226,800 ~ 237,300 yuan.
1. E-tron exclusive design, modern full grid
Audi Q2L e-tron of follows the appearance of the Audi family design style, with extra e-tron exclusive design, electric cars exclusive semi-closed front grille highlight the identity of electric vehicles.
body size, length and breadth were car 4 237/1 785/1 548 mm, wheelbase is 2 628 mm, compared to the version of the model of fuel, increasing the length 1 mm, height reduction of 7 mm.
and rear Q2L only difference is that the lower right corner of the vehicle identification, “30 e-tron” is an identifier which shows a pure electric vehicle.
Further, the Audi Q2L e-tron low drag Exclusive wide standard rim and the tire a low rolling resistance, by using a low rolling resistance tires, wheels make rolling resistance compared Q2L down 0.9 percentage so as to achieve one hundred kilometers to reduce power consumption at the same time, by testing found that the use of low rolling resistance tires can improve mileage of 9.7 km.
Inside, the Audi Q2L e-tron version of the fuel is not very different, the overall use of the Audi virtual cockpit design, in control of both sides is also equipped with multiple chromaticity adjustable interior ambiance light embellishment, highlighting the youthful vigor.
2. entered the mutualNetworking era, science and technology full grid
Audi Q2L e-tron equipped with the latest suspension lift MMI multimedia system display, the system not only supports navigation and WiFi hotspot functionality, also supports Apple CarPlay and AndroidAuto smartphone Connection.
12.3 inches LCD virtual instrument panel, head-up display system, the vehicle appears to science and technology lifestyle.
3. comprehensive protection system, full grid security
facing consumers buy pure electric vehicles the biggest obstacle is that security, after all, electric vehicles and fuel vehicle structure has a greater difference, security and reliability EIC system accounted for almost all vehicle safety. Audi Q2L e-tron conducted a number of stringent tests in the three-level security.
▲ Audi Q2L e-tron powertrain
batteries, Audi Q2L e-tron mounted three yuan lithium battery, the battery capacity times Ningde to 38 kWh, battery energy density of 125 Wh / kg. The entire battery pack battery case with high strength, to ensure maximum sturdiness and durability of the battery pack.
electric drive, the new car is equipped with a maximum power of 10 kW, peak torque 290 Nmiddot; m acceleration time of the permanent magnet synchronous motor, 0 ~ 50km / h is 3.7 s, the maximum speed of 150 km / h . Thanks to a complete electric drive system has been severe durability test, so as to ensure drivability and driving stability system.
electrically controlled, through the vehicle subjected to the harsh environment -35 ℃ cold heat test 50 deg.] C, to ensure stable electric properties
in the three electrical system get a higher level of security than the Audi Q2L e-tron also has a more comprehensive active and passive safety, including the prevention of pre-equipped with integral safety DivisionEdition, front and rear parking sensors with analog image, the smart parking system, reversing video system, the system remains active, side assist, lane keeping aid system, an image and a distance sensor, cruise control, adaptive cruise control systems.
In terms of passive safety, the vehicle more than 100 vehicles passive safety test in the development stage. It covers the pulley tests, static security test, pedestrian protection tests, abuse testing. Audi Q2L e-tron thrust in terms of security for the user to establish a solid and reliable security barrier, giving users a higher level of security assurance.
4. life is guaranteed, full service grid
With the launch of the Audi Q2L e-tron, Audi also introduced four guarantee service, are “available with e”, “e filled with” “with e” and “e with the security.”
them with e purchase, the Audi commitment to cooperate with the four insurance companies, to provide protection for the battery within the scope of responsibility, buyers can enjoy a captive insurance spree, while also enjoy 9750 yuan subsidies replacement car promotions. Owner
With the function as e, depending on the type of the owner, user home charging post installation may Get 4000 membered charge card, without installing $ 3,000 available nationwide General electric card. Further, the first Q2L e-tron Audi owners can access additional benefits 7,000 membered charge cards.
them with e-line, Audi offers 7 * 24 h security status around the clock to protect against Q2L e-tron models, the 3-year unlimited free all-day rescue, as well as a move Audi travel services offer car rental services.
e with security among Audi Q2L e-tron battery warranty period of 8 years 120,000 km, while also providing vehicle warranty 6 years, aspects NEV exclusive service channel, battery recycling services.
■ state review
luxury brand’s entry-level pure electric cars for consumers, although such a long time, but in terms of price, quality, safety, services, take out a satisfactory respondents.
to purchase Audi Q2L e-tron consumers, their life is not important concern, as long as enough for everyday use can be, and they are more concerned with the Audi luxury brand a solid foundation, Audi for technical assurance and quality control of the vehicle driving electric cars and so on. So, if you are holding a $ 250,000 do not pay attention to the mileage they want high-quality and quality control, then the Audi Q2L e-tron is a very good choice.