In order to occupy more market share, your first-line luxury brands have BBA postures, have launched a 200,000-level entry-level models that today would say the Audi A3, BMW 1 Series and Mercedes A-Class. This is for those limited budget, but the force of the BBA brand soft spot for consumers is undoubtedly attractive.
With the increasing competition in the market, BBA entry-level model prices also continued to edge lower, even to the hundreds of thousands will be able to won extent. Such as the Audi A3, in the huge market benefits, as little as 15 million can buy, and the price range have Civic, Corolla, such as a compact sedan Sunny in with models superimposed.
Of course, due to product layout time, cost-effective, differentiated brand power, in this competition BBA hundreds of thousands of their performance also vary. In Xinjiang brother seems, there is Audi’s most “sweet” BMW most “for” Mercedes-Benz the most “thief,” Why do you say that? The following Jiang said said good brother to come with you.
Audi A3 most “sweet”
while Mercedes-Benz and BMW are still airs, Audi insight into the initiative, the first in 2014 launched the A3, and became the first luxury compact layout car car brand. Although earlier due to the same power system and the Volkswagen Golf, is no less challenged “shedding golf”, but still could not escape “really fragrant Law”, has become a selling explosion models.
Of course, with the BMW 1 Series and Mercedes-Benz A-class have been made in China, coupled with lower prices on luxury car market competition, today’s Audi A3 It has not so strong. But it is still a top-level officials in this segment, from the data, the Audi A3 gains in September 8262, January-September total sales to 63,400.
In contrast Benz A-Class and BMW 1 Series, whether or cumulative total monthly sales, and Audi A3 have a certain gap. In the eyes of many, A3 can achieve such results, mainly down Dehen.For this, Jiang brother does not deny. But people can entrenched for many years in this market, I believe is a solid two.
According to the latest news, Audi A3 is expected to launch the next generation long-wheelbase version of the model, bulky new car will be increased. You know, although A3 still leading in this market segment, but Mercedes-Benz A-class long-wheelbase version of its impact is still getting bigger, and the gap between the two is narrowing. Today A3 strong response, it seems good in the first.
BMW 1 Series the most “as”
seeing next door Audi A3 fared wind and water, which BMW is not installed, the introduction of the domestic version of the 1 Series sedan in 2017 , this is to take care of domestic consumer tastes, on the basis of imported 1-Series hatchback on to create “special for the car,” and people’s price cuts also not small, sincerity seems pretty good. .
But the fact is, consumers do not buy its accounts, its sales are far less than the Audi A3 and Mercedes A-Class. Some people think this is too much for the cause of his own BMW, for two reasons: One is the original version of the rear-wheel drive imported into a precursor, we feel after losing drive 1 Series BMW has no essence, useless. Of course, A3 and C is a precursor, which is understandable, but lost the advantage of BMW.
The second is controversial three-cylinder engine, although BMW claims that its technology is reliable, but many people still feel scruples three-cylinder machine, or more willing to accept A3 and a-level four-cylinder engine. And while back just listed 2020 1 Series models, 6AT replaced the previous dual-clutch, three-cylinder + double-clutch, seemingly in turn attracted no small criticism.
It is clear that domestic BMW 1 Series in the product strategy the wrong road, for many people, no domestic law 1 Series to bring their own to enhance the awareness of identity. And after a huge discount 3 Series BMW 1 Series also let a little awkward thought, it seems reasonable to sell well.
A class Mercedes most “thief”
Although the Mercedes-Benz A-class late, before the introduction of the domestic version of the A-level in November last year, but the people at heart can be very thief. You can not always say A3 and 1 Series small space, comfort enough? A domestic level that it would be a lengthened. The total grade is not enough to say it, then trim to the “dual” sense of luxury to your foot.
With the Audi A3 and BMW 1 Series bedding, which Mercedes-Benz A-class is really a very well prepared, listed first month of sales easily broken million. But the debut peak behind the scores began to decline, this year only to maintain the state average monthly 5,000 vehicles. So, big ho-Benz A-class Why not show dominance it?
First of all is the price, its guidance 21.69-29.99 million compared to the Audi A3 and BMW 1 Series to be higher, and because A class launch time is not long, so do not want to lend, so the car preferential margin is not large, so the relative 1 Series and A3, the price is not prominent.
There is a dynamic configuration too chicken thief, the initial listing on the entire department only 1.3T engine, although not into the three-cylinder BMW’s footsteps, However, dynamic performance is also slightly weak. Appends the 2.0T engine, the price also will be overstating to nearly 300,000, for a very limited consumer appeal.
written in the last
as the most expensive BBA models, the Audi A3, BMW 1 Series and the Mercedes-Benz A-class existence does give more people the opportunity to own luxury cars. At the same time, some people will question the gold content of these models, that most of them just ran to the car standard. Jiang brother to say that one willing to fight, a wish to suffer, we do not sour.