Who is the best intermediate vehicle? Not a Japanese three sword passengers, not Magotan, Passat, but as a luxury brand BMW 3 Series. According to the data released by the Tiande, in April 2021, BMW 3 Series rely on 17, 380 sales, force the Accord, Magotan and other models, and won the first month’s intermediate car sales.
Although BBA has always been the first echelon of domestic luxury cars, this cognition has always been limited to luxury cars. Nowadays, the BMW 3 Series is close to 300,000, which is still able to defeat a joint venture brand, which makes people feel very unexpected.
Sports is just a few people! 123]
Compare the three intermediate cars in BBA, BMW 3 Series is the only threshold to explore 300,000, but this is said that BMW 3 is well, Is it the price? On the contrary, BMW 3 Series is currently the most firm one in terms of Audi A4L and Mercedes-Benz C. Moreover, the 320i motion set of 293,900 yuan is a branch model, which is not much impact on sales. Personally think that BMW 3 Series stands out in BBA, first of all, the product is satisfied with the following market pain points.
The first most important thing is to space, and for most budgets at 300,000-level consumers, it is absolutely the core. index. In the impression, this should be a specialty of the longer Audi A4L. But in fact, this generation of Audi A4L axis is 2908mm performance, which has given the level of 3 Series long-range editions of BMW 3 Series 2961mm, or even more than Mercedes-Benz C-class long-axis version 2920mm. It can be said that when Audi is equipped with Quattro to play with Quattro, the BMW 3 is used to show the back of Audi.
In addition to space, the BMW 3 Series further further quot; compromise quot;, even canceled stabilizes, which is why many people Tucao This generation BMW 3 Series, no longer the classic model of the pursuing exercise, controlled. But the data will not lie, the BMW 3 Series replacement has not been soldwrong. After weaken the label of the exercise control, there is better comfort, try to balance between exercise and comfort. After all, for most consumers, there will be no QUOT on BMW 3 system control; self-sacrifice quot; there is a very intuitive experience. But the increase in space and comfort is to see. Especially the upgrade of the newly decorated, it is no longer the Mercedes-Benz quot; hitting the quot; thinking, think about the old BMW 3 Series, you still have a heart, you still have a thought to introduce Its movement?
Even if it comes back, the BMW 3 Series does not challenge the bottom line of the consumer. For example, the 2.0T engine equipped with the BMW 3 Series, the Mercedes-Benz C grade is all 1.5T models, in the luxury car quot; displacement justice quot; in front of the Mercedes-Benz, the Mercedes-Benz is not so good. . The Audi A4L is in the engine parameters and the BMW 3 Series is not connected to the BMW 3, but don’t forget the BMW 3 Series is still the rear driver. Audi A4L unless the four-drive version of the high-facing, it is still a former driving. Coupled with Audi’s 7-to-dry double clutch, there is a little short in front of BMW 8AT and Mercedes-Benz. 
Take a step in the face of customers who choose to choose BMW 3 Series purely because of the sports genes, also have a wide range of branked models. After all, the mandrel is more light and compact, and it can be easier to get driving pleasure. In terms of official data, the BMW 3 Series 325 model, the long-axis zero acceleration requires 8.1s, and the cursor is only 7.3s. And Mercedes-Benz C-class only provides a branked model, Audi A4L is a full-length shaft. So from the coverage of the audience, or the balance of product, BMW 3 Series has a more prominent performance, which also helps it get more excellent sales.
Why is the BBA intermediate car?
BMW 3 Series sales is not a product case, but the collective strength of the entire BBA series. In addition to the BMW 3 Series, the sales volume of Mercedes-Benz C-class and Audi A4L is also the top six levels in the sales of intermediate cars. QUOT; a cheap three love quot;It seems that it has begun to fail in the middle car market. After all, in the current product structure, the price of the three intermediate cars in the BBA, no matter how much it is not enough to compete with the mainstream joint ventures such as Accord, Passat. And everyone is the most concerned space experience, the long and equal level of the traditional joint venture intermediate car, which is already different from the level of long-range versions of the same length. In addition, traditional joint ventures are the front drive structure, which is less occupied by the rear row, and the space experience will not become the main element affecting sales.
Causes the current intermediate car sales state, first or consumption. China’s private car market, in the 21st century, we ushered in the first wave of climax, Santana, Jetta, and Fukang’s old three began to conquer the Chinese market. Around 2008, with policy stimuli and change the tide, the new generation of compact cars dominated by Volkswagen, Ford Focus is focused. At the time, I came to 2014, and the domestic rising SUV boom was promoted. The self-owned brand broke through the price of 100,000 yuan, and the joint venture brand also quickly found a new growth point in the 200,000 yuan market.
It can be seen that starting from a private car trend, around 6 years, the market will usher in a more obvious change. And today, the pace of this shift is still dominated. Description In these more than 20 years, consumers have continuously changed with the constant improvement of living standards and disposable income, and the budget on this commodity in the car is getting higher and higher. In the end, the luxury brand is finally pushed to the front desk in front of the history wheel, ushered in the small creator of sales. But there are two questions here: First, why consumers choose a luxury intermediate car; second, why other luxury brands do not have BBA to be eye-catching.
First, the luxury intermediate car price mainly in BBA is about 300,000 yuan, for a large number of joint ventures, compact SUVs that are currently underway. Or in addition, the intermediate car consumers are relatively easy to accept. Secondly, the luxury brand intermediate car is in power, space, comfort, but also has an increase in the model of consumers, it is easier to bring the upgrade.sense. The same price of luxury brand compact SUV is not exhausted, such as Audi Q3, Mercedes-Benz GLA, etc., space is not suitable for most home needs. BMW X1, Mercedes-Benz GLB is to make space, but it is difficult to do in quality and motivation. Here, you can extend it, with BMW X3, Mercedes-Benz GLC, the current sales is also high, but the price gap is too large, not like the luxury intermediate car so consistently in absolute sales.
As for why other luxurious brands grow strength is not like BBA, this is to say the market’s siphon effect. Although the current situation is in a state of consumption, since 2018, China’s auto market has also entered a state of stage stock. It is a lot of your brand, and its brand will sell less. In this large environment, the market’s siphon effect will be more obvious, that is, the sales of high models will sell better. In the past, the products that are relatively small in the past will accelerate marginalization. In the luxury car market, BBA is undoubtedly an absolute first echelon. Of course, Lexus can continue to use all imports to be alone, but Cadillac, Walvo’s second-line luxury brands will bear greater pressure, and their most effective solution is also one – price reduction.
Then, this is like dominoes, consumers drive the BBA sales growth, with this overwhelming Cadillac, Volvo and other second lines of luxury Brand. Their price cuts make the traditional joint venture medium car market, if the Japanese three sword passengers can keep their share after the product is upgraded, the Magotan and Passat’s dual-car combination, it has been very helpless. The domineering position. Yes, it is a joint venture between the price war. When this blene is pushed to the independent brand intermediate sedan, we suddenly discovered that about only the red flag H5 can play a battle.
Summary:
Different from the top a few times, this time after the epidemic is upgraded, with the stock market The siphon effect can be said to be a few happy people. Consumers’ pursuit of brand, quality, let usSeeing a more mature future in the domestic auto market. But for the brand not in the quot; the pyramid pointer, is it only by price reduction to achieve the road?