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BMW CEO awarded the annual Chinese Government Friendship Award

(Beijing) at the 70th anniversary of the People’s Republic of China on the occasion, the Chinese Government Friendship Award 2019 annual awards ceremony was recently held at the Grand People’s synagogue. President and CEO Dr. Wei Lande BMW Brilliance Automotive With many years of Sino-German cooperation projects, China is actively promoting the intelligent manufacturing, as well as in China’s luxury car the whole value chain of high-quality development and revitalization of old industrial bases in northeast China and many other important contribution, was awarded the extraordinary significance of this award.

the establishment of the Chinese Government Friendship Award dates back to the beginning of the last century, the founding of New China, the Chinese government in recognition of outstanding contributions in China’s modernization and reform and opening up in the highest award foreign experts set up. Dr. Wei Lande in this special year award indicates a high degree of recognition and praise the Chinese government for its BMW, Dr. Wei Lande represented Limited.

Dr. Wei Lande’s relationship with China for a long time, once the identity of clients and vice president of direct sales of BMW Group companies visit China as early as 2001. During the tenure of the BMW Group Headquarters, the BMW he was personally involved in the design and implementation of several key projects in China, in particular by participating in the planning and preparations for the new BMW engine plant project, the leading engine production technology to Shenyang; moreover he also attached great importance to foster the growth of local Chinese suppliers to promote and improve its product quality and production levels, strengthen high-end manufacturing consciousness. Since 2016, joined the joint venture BMW Brilliance Automotive Co., Ltd. President and Chief Executive Officer, Dr. Wei Lande has always “in China, for China” concept, the leadership of the joint venture firm strategy of sustainable development, the leading production technology and equipment. ” bring in “, accelerate industrial floor 4.0 smart technology applications. While achieving their own development, BMW Brilliance is also driven by the rapid growth of upstream and downstream industry chain, improve together with many partners to promote China’s auto industry chain, to achieve high-quality development, and support for BMW suppliers to follow the footsteps of “going out”, in International enhance their competitive strength.

Dr. Wei Lande said: “Thanks for the great honor Chinese government granted this honor belongs to BMW Brilliance of every employee, reflects the Chinese government to actively promote China BMW Brilliance Automotive industry chain. high quality hairExhibition, recognized the revitalization of old industrial bases in Northeast China. At the same time the honor is also inseparable from the BMW Group headquarters and community partners has been on BMW’s full support and cooperation. New China was founded 70 years ago, China’s economy continues to develop, the central and local governments for the joint venture to create the business environment is improving, the achievements of this BMW today. The Chinese government continues to expand opening up the firm determination and action, so we are full of confidence in China’s future development. “

BMW Group

The BMW Group is one of car and motorcycle manufacturer and world’s most successful awareness is high, and its It has four brands; while providing auto finance and high-end travel services as a global company, the BMW Group has 31 production and assembly plants and sales network in more than 140 countries and regions in 14 countries

.

2018, the BMW Group sold around the world more than 2.49 million vehicles. Group profit before tax (EBT) reached 10.655 billion euros, the first breakthrough billion euros of high-quality products, customer-focused, luxury service and experience, future-oriented, forward-looking, employee satisfaction is successful, industry-leading major factor. it is the company’s employees to the BMW Group’s success story into reality. so, do believe in the BMW Group stresses credibility, the public transparent company by the employees’ favorite, and put it into the company’s business philosophy.

BMW Group’s long-term strategy and a strong R & D system as the cornerstone. Therefore, the BMW Group throughout value In implementing environmental protection and distribution strategies for the future, innovative products, quality service and commitment to sustainable ecology has become an important part of BMW Group’s long-term strategy.

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