middot; BMW brand accelerate new energy product updates, electric driving fun upgrade
middot; new BMW 5 Series plug-in hybrid upgrade digital luxury experience
middot; new BMW X1 plug-in hybrid appearance hwan new upgrade
(Beijing) BMW officially announced its two main models of new energy product upgrade again, the introduction of the new BMW 5 Series plug-in hybrid and plug-in hybrid X1 dynamic models for the BMW brand of new energy customers the latest driving pleasure. Since listing, these two models rapidly in the luxury plug-in hybrid market to regain the lead and become the main vehicle BMW’s new family of energy in the Chinese market. Product upgrades faster speed shows that the BMW Group is accelerating new energy product offensive.
The new BMW 5 Series plug-in hybrid luxury upgrade the digital experience
Enjoy electric drive Fun, is not only a balance between sustainable way to travel and strong performance, as well as innovation and technology to bring digital luxury experience. The new BMW 5 Series plug-in hybrid model equipped with the BMW Group’s latest all-digital LCD instrument panel, the seventh generation of BMW iDrive system and intelligent human-computer interaction intelligent personal assistant feature BMW, on the basis of the existing electric driving pleasure, bring more advanced digital driving experience.
The newly designed 12.3-inch full LCD digital dashboard brings a fresh sense of numbers, vehicle information, driving mode, navigation information and information on road signs more clear and reasonable layout. The seventh-generation iDrive system uses intelligent human-computer interaction center 10.25 inches touch screen display and interface layout optimization, the most of the space reserved for the display and interaction, multimedia, communications, navigation, vehicle settings and application functions integrated display small icons on the left side of the screen, and more focused on the visual. Customers can also personalize the menu to edit according to your preferences. Whether it is a digital instrument panel and the central touch screen in vehicles with exercise, driving comfort and energy efficiency of different models, different styles can be displayed, highlight the luxurious quality from the details of. At the same time, the new model will also be newBy widely welcomed by customers mocha color leather center console emulation, further enhance the interior luxurious texture.
intelligent human-computer interaction system also allows the use of up to five dimensions between driver and vehicle mode interactive, including iDrive knob, steering wheel multi-function button, touch screen, voice or gesture control, communication and natural diversity, individuality between the driver and the vehicle, so that every journey is a superb driving experience.
intelligent personal assistant BMW will be the first time in this model, BMW Group, which is another innovative breakthrough in the field of digital interconnection. No need to press any button, customers simply say “Hi BMW” to wake up the vehicle, and to achieve control of the vehicle by means of natural speech, such as navigation set, switching ambience lights. In addition, the new model will come standard with wireless charging mobile phones and WiFi hotspots to make digital life moments online.
The new BMW X1 plug-in hybrid is powered by a new family of X Designs
In March of this year, BMW X1 plug-in hybrid model pioneered industry-leading high energy density of 811 three yuan lithium-ion battery pack, the electric mileage of up to 110 kilometers, China’s plug-in hybrid electric market in the longest mileage models. After only seven months, which models ushered in a new look to upgrade, named also will be upgraded to the BMW X1 xDrive 30Le, in order to fully demonstrate the value of which models in the BMW X1 family to play.
The new model features a new design language of BMW X family, sharp body lines more precise, more modern overall; one style “kidney” grille to further increase, with a unique black hexagon logo LED headlights and newly designed bumpers, giving the former face more impact distinctive style; L-type taillight design makes the rear look up wider, more robust; echoes on the front bumper and the rear bumper of the visual effect is further down the center of gravity of the vehicle, so that the vehicle viewed from every angle are broader and more dynamic. The new car also increased the Estoril Blue and fragrant red two colors, fullEnough consumer demand for personalized.
at the same time upgrade the appearance of personality, the new model will be central touch screen to upgrade to 10.25 inches, providing clearer, more colorful display, in addition, Apple carPlay and Baidu CarLife functions to provide customers with seamless digital link from the phone to the vehicle.
BMW Group to accelerate the electrification of offensive
leader in the electric travel, the BMW Group continues to strengthen its new energy product offensive. Is expected to 2023, the number of BMW Group electric vehicles will reach 25 models, half of pure electric vehicle, two years earlier than originally planned. From 2020 onwards, the new BMW iX3 pure electric vehicles will be put into production and global supply in China.
accelerate product offensive at the same time, the BMW Group is also sparing no effort to create a worry-free charging service for customers. In China, the purchase of new energy vehicles BMW brand customers can get free charging wall boxes and free basic installation services; instant charging BMW Group TM public charging service charge will expand the number pile at the end of this year to more than 100,000, including 2.5 ten thousand DC charging pile; in exclusive charge services by the end there will be more than 80 dealers set up a new energy vehicle charging dedicated parking spaces, located transportation hub airports, railway stations and other BMW owners the exclusive reserve a space charge services are also being extended to Beijing , Shanghai and more cities nationwide.
The new BMW 5 Series plug-in hybrid manufacturer’s suggested retail price:
models
suggested retail price (yuan)
530Le pioneer version [123 ]
536,900
530Le luxury suite
499,900
The new BMW X 1 plug-in hybrid recommended by the manufacturer retail price:
models
suggested retail price (yuan)
X1 xDrive 30Le
399,800
BMW Group
the BMW Group is one of car and motorcycle manufacturer and world’s most successful awareness is high, and owns four brands; while providing auto financing and premium travel services. As a global company, the BMW Group has 31 production and assembly plants in 14 countries, sales network in more than 140 countries and regions.
2018, the BMW Group sold more than 2.49 million global car. Group profit before tax (EBT) reached 10.655 billion euros, the first time exceeded ten billion euros. High-quality products, customer-focused, service and luxury experiences, future-oriented, forward-looking, employee satisfaction is successful, industry-leading major factor. It is the company’s employees to the BMW Group’s success story into reality. So, I do believe in the BMW Group stresses credibility and transparency to the public, subject to employees’ favorite company, and put it into the company’s business philosophy.
BMW Group’s long-term strategy and a strong R & D system as the cornerstone. Therefore, the BMW Group to implement environmental protection and layout of the entire value chain strategies for the future, innovative products, quality service and commitment to sustainable ecology has become an important part of BMW Group’s long-term strategy.