at the current market environment, the Chinese car brand most of what is missing? market? technology? Or good marketing thinking? No, most Chinese brands lack of cultural sedimentation time brings, this is a can not see, intangible value; more precisely, a time to settle down only the brand value. On a global scale, a century car brand is not much, but it can survive until this day no one is weak, while China’s auto market has only a few decades of development, let alone build just a dozen of these only two decades of China car brand.
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now have to face the problem of Chinese brand is the brand value problem, how to further enhance the brand value has become an important issue next stage of development of Chinese brands. In fact, there are already so many brands on the achievements reached in silence, with amazing feat after study has spread its brand ideas and product concepts, it is called WEY.
at 12:06 on June 5, 2019, with a loud “fire” password issued, the carrier rocket Long March 11th CZ- WEY into the sky from the 11th in the Yellow sea rocket launch platform, straight through the clouds, the sky aspirations, the perfect gesture to the success of the seven satellites into orbit, bringing China’s first offshore rocket launch a success.
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June 10, 2019, Chinese and Russian heads of state in Kremlin met with Great Wall Motor chairman Wei Jianjun, tasting of Harvard and Harvard F7 H9, to commemorate the Great Wall Motor in Russia’s Tula plant started operation, the two were in the first “global car” F7 of the Great Wall Hover the signature on the hood.
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have to say that in 2019, the action can be described as Great Wall Motor again and again, whether Harvard or WEY, have come up with. “Big things “, but this is not accidental, but a new beginning in December 10, 2019, WEY officially opened VV7 hybrid family thousands of miles journey, departure from Shenzhen, via Changsha, Xi’an, Hangzhou, Tianjin, Harbin and other 21 cities in 18 provinces, Heihe eventually reach the end of January in 2020, the way the team will experience multi-scene traffic highways, urban roads, complex mountain, snow and other slippery surfaces, full-dimensional family of products verified VV7 strength.
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the WEY VV7 trip thousands of miles across the two dimensions of time and geography, from south to north, from 2019 to 2020. across product limits on the geographical location, the family once again challenge VV7 product strength, meaning the span of time WEY “wisdom in the forward, play WEY come” Slogan. obviously, WEY want to take this opportunity to re-brand and products to a higher realm, in order to create a more powerful brand strength.
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As the protagonist of this line is thousands of miles, WEY’s new energy technologies play VV7 PHEV models and VV7 GT PHEV. In fact, VV7 PHEV product line also not the first time the domestic extreme road challenge, in the previous Alxa desert challenge, Great Wall Motor chairman Wei Jianjun once drove VV7 PHEV complete the Alxa desert challenge, personally for everyone to show VV7 PHEV powerful strength, which is to show the strength WEY of a valid certification.
in the early development of the domestic market brand wants to break through the limitations of the break up of brands and a lot of products from these brands may may also have tried from the brand over the impact of the high-end market, but most ultimately ended in failure. 2016, Great Wall officially launched its high-end brands WEYAfter breaking out of this situation. WEY reason to be successful, it is inseparable from behind the Great Wall accumulated over the years of market performance and the performance of good reputation, and lay a solid foundation for the WEY start.
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December 9, Great Wall Motor released November 2019 sales data. In November this year, Great Wall Motor sales remained stable intake, sales of new cars 115,162, growth of 0.13 percentage, which Hafer, WEY, Euler and the Great Wall pickup sales were 83378, 10450, 2252 and 19062. January to November, total sales of new cars Great Wall Motor up to 954,290, an increase of 3.81 percentage 2019 sales target of 89.2 percentage has been reached, the annual sales target within reach. In a sluggish market environment, Great Wall Motor is still able to maintain steady sales growth, but also that the market for WEY, trust for Great Wall Motor, which is moving forward to ensure that the most solid foundation.
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wanted to create a brand is not difficult, but want to have to put a brand it is difficult to do, in this world of short-lived brand and a few, are many products just launched on the occasion of winning market attention after the demise of the long river of time. So whether it is for automotive or other areas, it continued to maintain market heat is very important, and Chinese brands will have to face a more severe test, that is, taking into account the market to find a breakthrough brand, get more valuable roadmap . At this point, WEY obviously has its own set of development strategy, whether it is thousands of miles of the trip or before the rocket launch, WEY in the world are demonstrating its great strength, as its solgan “in Chile forward, to play WEY “, WEY never stops, very best in the future.
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