recently Huobian whole network “Tank 300” has become a hot topic among fans, perhaps this new car is the other Chinese brands want to study competing products.
300 tanks as car names, giving the impression menacing.
but not the tank 300 into the main column of the new People’s Liberation Army tanks, but the Chinese luxury SUV brand –WEY new off-road SUV.
01, WEY made the home-made high-end Off-Road
as high-end products, tank 300 main intelligence, luxury and off-road, its goal is to be at that level. ” good student “, and create a new market segment. So WEY to the new car took a good memory, but also has a symbolic name – “tank.”
called tank car, do not turn to a direct “show muscles”; and secondly also to a positive performance interpretation, appearance on the showdown.
As to why the 300 is probably follow a gradual new product naming strategy.
According WEY product planning point of view, the tank 300 is a smart luxury off-road SUV category first product – and the existing “VV + Digital” series models define completely different. The only part that is in fact the same luxury positioning constant, constant pursuit for new technology, equipment and high standards unchanged.
Tank 300 is positioned in the compact off-road SUV market, with separate frame (non-bearing body) with three differential lock, with as many as nine driving mode …… professional off-road equipment, etc. .
and such technical and equipment specifications, there is still a rare product in the compact SUV market. The moment is more compact SUV segment C (Compact) based on the development of the car Urban SUV (city type), regardless of the Off-Road, but most of the FF (front engine front drive) chassis layout.
In contrast tanks 300, to find a new breakthrough. Admittedly, in a series ofUnder the blessing of off-road technology, this car also has quite superior static perceived quality, first impression is very good, significant level.
and after the tank 300, WEY will launch two new models – targeted at medium and large off-road SUV and full-size. A series of new products available, to further improve the rapid WEY in the field of off-road product matrix. With Saying is “bigger and stronger, greater achievements.”
skilled, practices, and planning. Therefore, WEY do “Tank” series models of the route is already clear.
First, in order to have a modular manufacturing platform for the times, Great Wall Motor launched a 20 billion yuan of investment projects, which lasted five years, developed a program called “tank middot; WEY” professional off-road platform.
Then, in order to meet different price range, different needs of users of off-road Dan, WEY planned three body size luxury sport utility SUV, the formation of a broader market coverage.
personalized and diversified products can quickly capture the market segments, and cost-effective, powerful off-road capability is WEY directly challenge the existing mature brands, models mature weight.
02, why the tanks 300
If the tank 300 as the cars were studied, and perhaps a more interesting thing.
From the international market, this group of 300 digital in many brand models have appeared, in fact, most of the time mean displacement models, disguised reflects the positioning of a vehicle height.
such as Mercedes – Benz 300SL, a classic Coupe and Roadster sports car, engine displacement of 3.0 liters, using inline 6-cylinder arrangement, although only 100 horsepower, but this has still without prejudice Mercedes-Benz sports car racing genes become the hearts of fans totem.
as well as the BMW Isetta 300, which is a has a “refrigerator door” entry-level model mini car, on which there is a greater displacement 600; even LexusThere IS300, after the millennium, IS300 IS series is not only in high-end models, but also the fans in droves version.
Therefore, from the point of view of a tank named model 300, 300 only means with international practice, the starting point is a continuation of a series of tanks models, is the current proofing, a model release form “new brand” appeal.
we mentioned earlier, tanks series models include three different sizes of products, the appearance of the tank 300 located in the compact off-road SUV, the future of large-scale off-road SUV is likely to be called tank 500, the maximum number of full-size sport utility SUV might be called a tank 700.
But for naming, WEY also gives a more rigorous argument.
They believe in digital combination tank 300, the “3” represents the three groups of functions core competitiveness of the car – three differential lock, turn tank and crawling mode. Meanwhile, the “3” means three more off-road protection – non-load-type body needs professional Off-Road, chassis function perspective, as well as nine kinds of driving modes.
As for after the 3 “00”, its meaning interpretation quite realistic colors. The first 0 means zero-based sport utility, you can get started playing; and the second to zero means zero threshold luxurious experience.
From the product point of view, 300 tanks, well, tanks for subsequent series models has a crucial importance, not only to enhance the user stickiness, but also make clear that the market, in the end is a series of tanks What kind of products!
In fact, time simply drag back more than ten years, we will find that time with hardcore SUV girders are men rush dream car, partly because hardcore SUV outdoor survival ability better, partly because many hardcore SUV based on the pickup chassis to build, low price threshold.
However, after ten years, consumer demand has changed significantly, hardcore SUV also still alive in the market, but has become a plaything in the field of high-end, mid-market luxury brands rarely involved.
As a high-end positioning in the field of Chinese luxury brand, WEY also chose to take largeSUV beam seen as a breakthrough, the surface seems to be a retro games are played, but the brand itself unwilling to mediocrity, even going to take a professional, high-end technical route, in order to enter a new segment of the high-end market.
Therefore, we have also seen, SUV albeit with a girder, but 300 tanks have a very high pursuit, the car is equipped with an automatic driver assistance systems, including smart in within the full range of the main passive safety systems, while its full frame parts are used in high-strength steel, the reinforcing plate sill beams are used to increase the strength of steel thermoforming.
more powerful, compact tank 300 as a off-road SUV, will be listed at the beginning equipped with a high power 2.0T 8AT turbocharged engine and automatic transmission. Like powertrain electrification transformation, in fact, we are in the planning WEY, closely follow the pace of the times and regulations.
The most powerful part of the off-road or hard core, summed up as “3 + 9 + 1 ‘concept.
i.e. a hard core chassis; 3 off-road weapon – after three front differential lock, tank turn mode, creep mode; 9 kinds of driving modes, conquer all terrain (2H standard, 4H standard , 4H snow, 4L standard, uneven road, sand, mountains, rocks, in addition to expert function).
any age have no shortage of hardcore followers SUV, have no shortage of real players, although the current market is experiencing a trend of consumption upgrade, but after all, the concept of automotive products also with the changing times and upgrade. So the tank 300 carries a weapon from off-road, as well as adhere to WEY for luxury properties, combining the best of two official response to the demand for this era.
03, in addition to off-road, the tank 300 what?
These weapon to break it, one will find that designed the project, is the complex things simple.
is like a camera, from the film era to the digital age, professional unchanged, but the handling easier. Even ordinary people to buy a full-frame single micro, as long as identify the light, seize the opportunity to shoot, you can shoot photos masterful.
Tank 300 things to do, too, will occur in difficult off-road incorporated into the program that allows off-road weapon to solve problems for ordinary people, to become as a turnaround within reach pleasure.
For example, three appeared differential lock, the front axle is to make the wheel, the central shaft, the rear axle wheels rigidly connected to achieve full, to avoid wheel spin, calmly turnaround bunker, the mud.
and crawling off-road mode is to use control program, as well as a powerful engine of low torque to control the vehicle driving slowly, over obstacles so that the process is more leisurely. This function can control the speed, the liberation of the feet, allowing the driver to focus more on directional control.
in addition to a tank turning function, that sounds weird. In fact, this function is locked using the principle of differential lock, and then with low torque of the engine to achieve the “compass circle” of turning action. Let the “big body” can easily reduce the turning radius, making a U-turn this live effort to become more at ease.
a variety of powerful off-road capabilities and technical support, means the tank 300 may be more manageable than the same type of off-road SUV, and better able to build on some kind of mind communication, at least this car is smart enough, it can read the driver’s needs and intentions.
a strong off-road SUV, under the blessing of various technologies, show a strong outdoor rescue capability, this is actually just part of the product characteristics. More importantly, located in the luxurious area of 300 tanks, but also provide highlights what equipment, at least sustain affordable luxury positioning ……
In fact, from the inside out can probably see these aspect. The first is the use of a car shell large proportion of high-strength steels, only better crash performance, and better torsional capacity; secondly, the chassis is part of a series of new technologies blessing.
Suspension systems use independent double-wishbone front, entire rear axle non-independent structure, able to combine two kinds of road and off-road conditions; the same time in order to ensure riding comfort; and like the steering system, the steering mode selection and use with speed regulation technology, better steering feel and performance.
In order to stand out, to let the tank 300 ‘Fame “, WEY can be described as employed every means.
In addition to the hard core equipment, tank systems can not only achieve 300 online FOTA upgrade iteration, the car machine has a powerful voice control, rich App, remote control air conditioning and windows and other functions, as well as better security and information security capability, will not be easily cracked by hackers.
for consumers, this is highlights of a car, this is also the reason China brands more attractive than the joint venture vehicle of lies.
04, to redefine the form of off-road vehicles [ 123]
market trend, fight Idea rhythm irreversible.
Therefore, from the point of view Idea fight, you will find the same type of beam with a tendency to off-road performance of the Off-Road SUV in contrast, almost 300 tanks has an overwhelming advantage, it redefines the shape of this market.
we mentioned earlier, this car’s interior, exterior all have static good perceived quality, a look can feel this car grade; second is the price, according to the WEY current brand positioning and product pricing, tank 300 to market in the future will undoubtedly have a price close to the people, as well as a piles of high-tech equipment; the last is outstanding overall performance, cost-effective and much higher
the world of Off-Road SUV is not too much, is based partly on Mid-Size pickup build the “hardcore” SUV. , mostly from Japanese brands, and services in Southeast Asia, Africa, the Russian market. such models are also a sale, such as Isuzu MU-X, Mitsubishi Jin Chang, Toyota runner, even Ford shake the road’s.
[ 123] product Definition
such hardcore luxury SUV’s nothing to do, more like a tool like existence, but also has some off-road, crossing ability and potential for conversion.
the other part it is personalized or high-end products. there are inexpensive Suzuki Jimny, currently parallel importation, sold more than 20 million, completely lost the price advantage of high-end category, including newGeneration Jeep Wrangler, Ford Bronco, as well as the completion of an earlier generation of Mercedes – Benz G-Class.
passenger car attributes such products stronger, engine power and equipment is not low, so prices rise. Even if the current starting price of the cheapest Wrangler, but also price 429,900 yuan, for ordinary people tiptoe tiptoe seems still out of reach.
In fact, there is a class of models, based on Native American full-size pickup new full-size SUV, the representative of the Chevrolet Suburban, but not this type of car importing country, coupled with the huge size, so there can be no comparison Speaking.
The WEY this time to come up with 300 tanks, no doubt brought hope to the consumer market, at least in terms of product form, technical specifications, equipment levels and other terms, 300 tanks are able to give the above models (in China market) pressure.
a sudden appearance of competing products soon in trouble Off-Road SUV market, a new market segment (compact off-road SUV) will soon be opened tank 300.
although not yet listed, but only just a step away from the tank 300 to become the new benchmark for China’s off-road SUV. (Author | Auteur de CK)