December 18, the Chinese fashion industry’s “Oscar” – – 2019 Sohu Fashion Festival was held in Beijing, Fan Bingbing, Zheng Shuang, Zhang if Yun, Liu Yan, Du Jiang, Song Joey, etc. more than 200 entertainment and fashion circles strength idol stars have attended the star-studded set off “fashion storm” again, bringing fantastic visual feast for the senses.
KIA as a general sponsor of the Fashion Festival by the “IN-core SUV” whole new generation of proud ran together Sohu total of Kai fashion journey of. As the star car, a whole new generation as well as proud ran IN product strength and demonstrates “When I was fired,” the charm travel trend, leading automotive fashion leader. In addition, this annual festival of concern hardcore fashion figures obtained from the final award Zheng Shuang, Hyundai Motor Group (China) president Li Guangguo Sohu CEO Charles Zhang and co-stage presentation, the point of the scene completely “burn.”
to fashion a new definition of glamor IN ICON
In this fashion all the soul, longing for the beautiful color values of the era, from a simple car travel tools , into one of the symbols highlight fashion personality. The new generation proud to run accurately grasp the pulse of the times, as well as IN type design to build a successful car industry is still a new generation of fashion ICON, become much favored by young fashions, attend the festival to attract the stars have stopped photo.
has a distinctive style and features, prior to creation is the fashion of the times. Proud whole new generation of ground-breaking run to restore the SP Kia concept car designed to sharp lines outline the tough posture, the trend of urban aesthetic interpretation of the head. Larry body color, integrated dual, sparkling style LED headlamps, 8 color options with young people and other elements in the atmosphere of light, every detail interpretation of its unique content and quality from different perspectives, inadvertently become where the focus of the event.
external fashion is always changing, but its spiritual core is everlasting. Sohu Fashion Festival as the most classic of two awards – “Annual beautiful woman” and “the year’s most charm men” are both idol for wisdom, charm and good character set. And to INNor is the type of design is still proud to run a new generation of unique label, internally and externally is the best commentary on fashion. Based on in-depth analysis of the lifestyles of young people, KIA series of cutting-edge technology applied to the new generation proud sports car, to build both intelligent safety and comfort and convenience as one of the products to IN strength, the user is presented beyond expectations fashion travel experience.
When the ignition is my leading the fashion trend
along with the growth of China’s auto industry, Dongfeng Yueda Kia, has been “young, fashion, sports, science and technology “brand image, highlighting the unique personality and attitude in the automotive market. 17 years of precipitation development, so that young KIA has a wealth of market insight and superb automobile manufacturing technology, and continuing through stylish, advanced, in line with consumer expectations of high standard products, produced with every young man sympathy, help them enjoy life, to explore the possibilities of life.
The new generation of proud dressed to run, KIA is designed for the younger generation to build, with a distinctive style and features of the new product. It not only has both “still to IN type design, intelligent security to IN to IN comfort and convenience” as one of the hard nuclear capability to meet our customers high color value, high intelligence, high-security travel practical needs, but also the release of ” when I was fired, “the value of content, advocates of life eternal passion, and constantly challenge themselves and pursue their dreams and true self, to become young” iN nuclear partners. ”
as a “leading glamor era,” the weathervane, Sohu’s annual Fashion Festival show has become the fashion industry’s most authoritative and influential one. When fashion meets cross-border cooperation cars, KIA and Sohu is based on cutting-edge thinking in their fields, move across the fence to break the circle of the fan. Together fashion industry pioneer, to grasp the trend of consumer trends, will help KIA from a “meet the needs of fashion” to “lead the fashion consumer” market positioning changes, so that more young people of KIA extraordinary product strength the brand of charm.
The cross-border field of fashion, but fashion KIA carry out the theme, differentiated operating strategy start. In the ceremony, Li Feng, general manager of Dongfeng Yueda Kia demonstrates the depth continue to strengthen cooperation in the field of fashion and Sohu vision. Next, the KIA will focus on fashion theme, the school beauty school grass Sohu signed a “brand ambassador”, with the language of young people and way, fully integrated with the lifestyle of young people, with young people playing together, fans, KIA fashion to create dynamic, vibrant extension of the Kia brand fashion in the end, a young man looking for car brands.
for the future, Dongfeng Yueda Kia will continue to uphold the young at heart, adhere to the original intention of innovation, constantly exploring new fashion direction, both the trend to more personality and hard to verify the strength of the product, to create more high-quality travel solutions for the new generation of users, together with their pursuit of higher fashion taste and a better life.