three “mysterious” but people expect cloud release, three heavy SUV Pa screen side by side, are like wonderful large uninterrupted, rhythmic “Product trump card” in one go.
remember the beginning of the “dream when burning,” Guangzhou Honda to build high-quality products on the last day of heavy development strategy presented in March.
a new stage following a high-quality full-system driven into a rapid development. This is not an empty word for this wide.
people obviously feel wide of the “accelerated” pace. With firm confidence in their products, for sound grasp of the market, humane demands of the consumer market, as well as deep plowing SUV market, Honda respectively, in March 27, 31, completed a three online publishers big show, global SUV heavy cloud released three new cars – big five new sports luxury crown Road, the most beautiful white SUV shadow sharp middot; mixed dynamic, eye-catching new 2020 models Bin wisdom. Three new vehicles covering small, medium and large level of SUV market.
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after 22 years of deep secret agents in the Chinese market, from to Accord sedans such as the center gradually changed to cars, SUV both the strategic situation of both, many of them hard-core products, open a new round of strong product cycle in 2020, pressed the Honda SUV matrix “accelerator.”
This brand new product is a broad upward development sword. As Honda’s flagship model, the new crown the road to the “big five sports luxury SUV”The image of surprise on the market, a total of eight versions of the new car market guide price of 220,000 yuan -33.28 million. The whole system are in line with national emission standards for six to enjoy three years or one hundred thousand kilometers of vehicle warranty policy. In addition, Hao Rui shadow middot; hybrid, the new 2020 models Bin Tomoya simultaneous launch of new Bin Chi entire department a total of seven versions, market guide price of 127,800 yuan -17.68 ten thousand yuan
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innovative cloud released amazing
before the conference, Guangzhou Honda to the national media sent a mysterious and delicate enjoy private gift – “NEW AVANCIER BOX” and plan a form of video out of the box to fully mobilize the curiosity and full of fun, on March 27 invited the media to crown the first to experience the new channel worldview and product charisma, detonated the media Honda SUV cruising the new urban life online conference expectations.
Guangzhou Automobile Honda uses “visual experience city life amp; interactive experience” cloud publishing model, to create visually stunning and rich fun interactive experience on the conference as well as “new car 20% spike” blockbuster awards, so that “wide of the powder. “they excited! the conference theme of” cruising new urban life “, conveys the value of life Honda SUV matrix to the young users of urban fashion has type while” cruising in new urbanism family “means the courage to pursue personal style, continued to self-exploration, self-planning, new urbanism who self-created, they ride at their own pace in numerous cruising the city.
this conference, three SUV have appeared but their position clear: the new crown Road, a new interpretation of modern luxury urban life, Hao Rui shadow middot; hybrid show the beauty of the true nature of urban life, the new 2020 models advocated Chi Bin fine enjoy city life, the “new city life cruising” spiritual connotation, most vividly.
At this point, three wide of the SUV brand go hand in hand, a much larger scale, market segments more complete product matrix .
new crown and said: Deluxe five SUV is successful [123 ]
as the lead Honda product matrix flagship model, the new crown road in inherit the current model of the “big five” technical basis of absolute superiority and luxury image on a whole new change in the luxury experience and enjoy a sense of respect, to be configured in the movement of genes, intelligent, ahead of the competition on the large space.
Gene motion.
Based on “Build up SPORTS LIMO” development concept, the appearance of the new car will sport a sense of power gene demonstrated most vividly. The new road crown adds great texture Venice blue car color, bring a personalized appearance attracted the eye. While introducing a two-tone body paint (cool black / Venice blue, cool black / white moon and stars) level of devaluation, comes domineering suction eye effect, leading the market trend, 370TURBO color Extreme Edition will be sold at Honda Mall.
is more attractive eye, the streamer type LED turn signals, Eagle wing full LED headlamps composition sporty lamps and sense of technology. Banner shaped front grille design full of personality, bumper reinforces the broad sense of the sharp chrome trim, more sporty. The newly designed 19-inch aluminum wheels, will enhance a sense of movement height again. Black Mist bright lighting pieces and four new bilateral exhaust pipe, the sports car a sense of power combined with perfect genetic elements of a modern city.
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power lead.
It is understood that the new road full-line adaptation crown Six Nations. 370TURBO models equipped 9AT 2.0T turbocharged engine and transmission, the maximum power of 200kW / 6500rpm, the maximum torque 370Nmiddot; m / 2250-4500rpm, by upgrading the driving mode, provide the same level TOP level and then start acceleration, the driver with to strong carefree pleasure. 240TURBO models introduced SPORT driving mode, to achieve a more smooth strong acceleration output. It is worth mentioning that the new Crown Road 240TURBO Elite in the third quarter by Honda store sales, like the fans can look forward to it.
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smart technology.
more complete safety equipment, travel more peace of mind. The new Crown Road entire department equipped with driver assistance systems straight SDA HDC Hill Descent Control system, allowing users to enjoy a more secure itCzech driving experience, while achieving greater peace of mind driving experience. In the safe driving support systems, the scope of Honda SENSING super sense of security system to further expand, providing a full range of intimate care for the occupants.
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370TURBO models equipped with Honda’s newly developed Honda CONNECT 2.0 upgrades wisdom guide the interconnected system, not only to strengthen the real-time navigation congestion information, etc., to enhance the online music and radio entertainment experience, but also for system control according to intelligent speech recognition, online electronic payment by Alipay Alipay and so on. The whole system is mounted outside the electric folding mirror (with LED turn signals), 370TURBO vehicle is also equipped with an inductive kick power tailgate, plasma air purification system, advanced mobile phones and other wireless charging user-friendly configuration.
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enjoy wide space.
“big five” leapfrog large space rolling at the same level, multi-sensory touch interior design to enhance the luxurious texture. The new car has a 4858 x 1942 x 1675 (mm) wide and 2820mm body leapfrog wheelbase, flat rear floor design, so that each rear passenger can enjoy the freedom and comfort. Senior wrapped soft material with the texture of wood grain trim embellishment, you can see the details of ingenuity. Senior leather seats with the new design, add motion geometry perforation, additional sutures and other details of the deal, exquisite sense of impeccable. The new Crown Road Department standard double glazed insulating glass, using high-end of the ANC active noise reduction technology, rims quiet technology, have the same level of elegance rare quiet space.
[123 ] Hao Movies sharp middot; hybrid: perfect intermediate SUV matrix
and Like the Accord, the same as the white shadow Honda important strategic models, namely selling on the market, the first month of achieving breaking million sales. Up to now, the cumulative gain orders Hao shadow break 40,000. With the shadow Hao Rui middot; hybrid round to shop, to increase market supply, the user “a car hard to find” situation will get maximum relief, Hao shadow will continue to meet user demand for cars. This will also further push up the overall brand sales Hao shadow, white shadow will become the tenth generation Accord, a new generation Ling faction, new Bin Chi, the new Fit, Honda is another pillar of sales, leading the user car boom.
As Honda’s first hybrid SUV, sharp-hao Movies middot; hybrid Honda mounted global superior performance the latest third-generation i-MMD hybrid system, the biggest bright spot is that born with “sPORT” sports gene – with excellent fuel consumption (the lowest class-leading 4.9L / 100km) at the same time, but also with traditional hybrid technology unmatched dynamic acceleration performance, with amazing performance driving experience.
Meanwhile, Hao Movies sharp middot; hybrid born carrying the SHARP (sharp sharp) and ELEGANT (elegant sophisticated) design aesthetic appearance, but also equipped with Honda’s newly developed Honda CONNECT 2.0 Chilean guide the interconnected system, electric tailgate kicking and other leading technology equipped with Honda for the first time, both for consumers and environmental protection, science and technology passion for driving and car life.
[ 123] 2020 new models Bin Chi: small SUV expensive than the
as Guangzhou Honda’s first SUV, Bean Chile since 2014 on the market, with anticipated influx of appearance, class-leading technology configuration and dynamic performance, gained more than 700,000 users of all ages, the global cumulative sales of more than 200 breakthrough million.
to allow consumers to enjoy higher value of life vehicles, Honda launched the new 2020 models Zhi Bin, Department standard larger 17-inch wheel rim, LED daytime running lights and improve fuel economy, energy-saving automatic engine start-stop system, 1.5L CVT luxury version of the entire system is mounted panoramic sunroof. Many charismatic equipment once again raise the helter-skelter of intellectual value advantage.
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It is noteworthy that, Bin-new 2020 new models introduced a new derived 1.5L CVT elite Edition, priced at only 133,800 yuan. New derive further down the entry price 1.5L CVT models, reduce the purchase threshold for a higher price to attract more attention to the economy, brand strength and reputation of young users, so your favorite car at your fingertips. After the launch of new derivative, the new 2020 models Bin Chi entire department a total of seven kinds of configurations, the price range of 127 800 -17.68 million, 1.5L naturally aspirated and 220TURBO contains two kinds of power.
2020 models listed new Bin wise, not only to achieve practical fashion the perfect fusion, a higher price, the quality of the product matrix, configure a higher value significantly enhance the brand’s overall competitive strength, more power Honda SUV matrix is completed hwan new upgrade, establish a new benchmark for compact SUV market again.
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diverse marketing: to enhance the quality and service standards
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in 2020, the main consumer car more and more younger, active fit Honda automobile market in future core consumer groups, to take diversified marketing strategy, so that consumers fully experience in the heart of the young brand of charm.
new crown tract target population is powerful, creative and visionary urban elite crowd, they focus quality of life, willing to explore the unknown new experiences, and this new evolution of Kwun Road leading image and “nEW PREMIUM new modern luxury” world view coincide. NEW PREMIUM new modern luxury is the ability to bring plenty of experience on time and mind for people in everyday life outside of felt wonderful experience, follow the road around the new crown “NEW PREMIUM new modern luxury” experiential marketing campaign launched series .
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distinctive features self Hao shadow listed at the beginning to show the beauty of personality and self-confidence of young people to play together, burst out of the new world view –WILL IS BEAUTIFUL beauty in the character. Named release from the sense of mystery, a sense of full interactive online activities, the activities of the United States and the clever use of pre-debut with the rising sun shadow Hao new design aesthetic integration, to the “WILL IS BEAUTIFUL beauty in the character,” the world premiere of a new film festival Hao , Hao film itself, “insisted character, the will to lead, to lead the United States” fully demonstrated the true nature of charm in public. Future, Hao shadow will pass “WILL IS BEAUTIFUL beauty in nature” series of marketing actions for a new generation of young Chinese pink circle, create beautiful new trend together.
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duo miles Jun summary:
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in fact, for 5 million after wide of the era, whether it is to build a quality benchmark, or the wisdom of the factory, Honda acutely aware of the current competition the tragic, accelerate new technology, channel sink, to provide more convenient and quality services for consumers. Import sales and after-sales accelerated, and more quickly respond to the needs of the owner, the owner realized the “thoughts.” And the competitiveness of enterprises, to promote the competitiveness of products closely around the “young” strategy, the younger DNA deep tillage planting the product to update the rise of a new attitude to realize the dream of a faster way to move, “Chi-made era . ”