With the continuous improvement of the income of the people, the gradual proximity of the car prices, the luxury brand car is not a distant thing for many people. However, many people have found that they have become a luxury brand owner, and buying a car is just a start, maintenance, maintenance, maintenance, encounter repairs after the accident, and the cost to pay is quite “luxury”. A joke seems to have a problem, it is true that the luxury car is not really money, and it is true that the luxury car is really money.
seemingly close to the people After the price is hidden, the expensive follow-up cost is hidden, and it has also seen the “adjustment”, “taste”, “lifestyle”, chasing the high profit under the “lifestyle”, “lifestyle”, and chasing the nature of high profits. Is this the cost of buying a luxury car? Is it the default hidden rule by the market and the public?
It is obvious that it is not the case.
April 2021 xx On the day, the China Insurance Industry Association and the China Automotive Maintenance Industry Association have released the “12th Auto Zero Data Research Report”, where Volvo’s related data has seen some different places. Since 2019, Volvo has more than 1,000 kinds of products, and more than 123,000 parts have fallen. Among them, there is a product with a higher frequency in daily vehicles such as brake oil, battery, steering booster, and sensors. The average price reduction has exceeded 20%, even 11,000 parts decreased by more than 50%. This makes the zero ratio of Volvo’s models have a significant decline, and the user is repaired after the car, the cost of maintenance is significantly reduced.
is large in parts After the fell reduction, Volvo’s main force was largely reduced in a large number of larger sales. The XC60 is the lowest ratio of the SHA-level competitors of the BBA, and the zero-comparison coefficient of S90 is also 123% lower than the previous research report.
According to the data of the Research Report, the zero-comparison coefficient of Volvo XC60 is 466%, which is lower than the 613.93 percentage of Mercedes-Benz GLC, and the BMW X3 is 700.72 percentage. The 470.15 percentage of Audi Q5L is at the lowest model. This data is also quite interesting. I thought that the Mercedes-Benz will be more than the highest, the repair, the car, did not expect BMW to overcome the Mercedes-Benz, and dismantled a BMW X3 selling parts. The money can buy back Seven new cars. It looks like a paragraph, but actually the owners can’t bear the weight.
Volvo is another main force The zero-comparison coefficient of the model S90 is 455 percent, which is also lower than 605 percentage of Mercedes-Benz E, and 523 percentage of BMW 5 Series. This Mercedes-Benz is firmly holding the title of repairing the car, in line with everyone’s mind, Mercedes-Benz is a generous cognition of “luxury” than BMW.
From the data of the study, we are not difficult to see, the same luxury brand, Volvo’s parts price is greatly reduced, and the zero is much lower than the same competition.Compete for his opponent. This will make Volvo’s car owners to repair cheaper, save money, feel the brand’s care for the owners, not only staying in an occasional phone, SMS greetings, occasionally organized car owners, comfortable sofa and variety The drink is above, but can care about the repair of you after buying the car, the cost of maintenance is not high, you need to do more money in the next flower.
In addition to “Research Report” The zero ratio mentioned, in terms of maintenance, Volvo has a policy is the only thing in all luxury brands, that is, its “parts lifelong insurance”. Even if you don’t have personally passing it, you will have any ear, the luxury brand car has passed the price of the self-funded maintenance after the warranty period, and it is so stunned, high to “the man has tears, but it is not to protect” . Walvo as a luxury brand, the price of the core part is much reduced, but absolute value is still not low. Like engine (60,000 yuan), gearbox (50,000 yuan), air conditioning pump (12,000 yuan), headlight (13,000 yuan), generator (8,000), VCM module (20,000 yuan), engine Cylinder (20,000 yuan), drive shaft (8,000), turbocharger (10,000 yuan) These core components of these after-sales maintenance rates, a car in its life cycle will produce 3- 40,000 maintenance costs.
“Parts Lifelong Security” not only greatly reduces the maintenance cost after the user’s vehicle, will also have some deeper role. For example, due to the high maintenance costs, many owners do not have a major accident or major failure, there is a little short-term problem, which is basically not to manage it. This is actually a big hidden danger for driving safety. With the guarantee of “parts lifelong protection”, vehicles will not go to the road with small problems due to worrying and maintenance costs, and improve driving safety. In addition, “parts lifelong protection” can make Volvo’s car have good guarantees throughout the life cycle, even if it is a used car. This will also greatly boost the confidence in the used car market to the Volvo model, greatly enhance the price of the used car of Volvo.
Walvo released a new brand at 2020 Chengdu Auto Show After-sales service concept: Let safety, enough. Before, everyone talked to Volvo always on its safety, Jinjin, and today we saw the zero ratio of the zero than the “Research Report”, the parts were lifelong, and the appointment was quickly raised, free to take the car, and the long time , Enjoy the service, all day guards, etc., it can make people feel “weekly” that a luxury brand. Not only use a luxurious car to attract you, but also use all kinds of you think, I didn’t expect “Zhouquan” to continue to care for you.
What kind of thing should a luxury brand should give the owner? The better the product is, the better, more and more people are just the first step. Not greedy, let the owners, let the owners bought, not only, but also to afford it, it is a deeper step. Strive to take more sincerity to improve the safety of the use of the vehicle’s full life cycle, reduce the cost of use, and even how many used car residues are considered. Such a luxury brand is luxurious to the bones, and the “true luxury” in temperament.