Recently, Dongfeng popular launches have held brand rejuvenation, which released the new brand LOGO-Di Lishi and “Wheel Plan” rejgity strategy, and brought it to the majority of consumers. ” Super Cube EMA Architecture and the first MPV concept car based on the architecture.
Let’s take a look at the new brand of Dongfeng’s popular brand logo – Di Lish standard, the previous Dongfeng popularity is affiliated to Dongfeng Group, so it is used with Dongfeng scenery, Dongfeng Xiaokang or even the same brand of Dongfeng commercial vehicles, etc., it is difficult to have higher identification when driving on the road.
After rejuvenating the Dongfeng winds and lion laid as a shield logo as the main body, the inside is inlaid with a long-swearing lion, on the one hand, the Chinese nation has been Being known as “Oriental Lion”, with this representative of self-confidence, courage to bring to users passion driving; on the other hand, the shield of the shield also symbolizes Dongfeng’s popular security, guarding, and protects users safe travel.
Let’s talk about the “Super Cube EMA Architecture” of Dongfeng, and the official claims that this architecture has gathered all the research and development technology strength of Dongfeng popular brand, which not only creates more young. Chemical, high-end models, will be better optimized in the future, the space, power, safety, comfort, intelligence levels of the vehicle.
We all know that Dongfeng popular has been in the MPV field, and its Lingzhi series models have been sold by the price of the people, and the flexible space. Consumers have chosen to become a frequent visit to 10 MPV market monthly sales. 
In order to meet the needs of consumers more diverse, the Dongfeng popularity has a greater effort in the declaration of the EMA architecture. The wheelbase range of the EMA architecture is expanded to 2615 mm-3200mm, and the range range of 1554mm-1630mm, the length of the vehicle can be adjusted accordingly according to the shape, and the customer needs. In addition, the architecture can produce the three fields of cars, SUV, MPV, fuel, plugging, and pure electricity.Three power forms, and 11 basic models of B, C, and D, have 117 standard modules, and the generalization rate of parts is 70%, which fully meets different needs.
Currently, the popular T5 EVO is the first model under the EMA architecture. At this conference, Dongfeng popularity also demonstrates the first MPV concept car based on EMA architecture. It can be seen that the concept of this concept car is very avant-garde. The front face is more attractive. It is the two shiny LED light strips and Dongfeng popularity. The latest English logo “forting”, with both sides of the “tear” style headlight, Just just in terms of lighting, it can be said to be recognized. In addition, the design of different levels of front faces also highlights strong three-dimensional feelings, which is very eye-catching in the current MPV market.
This MPV concept car is not equipped with a common side slide, but the side trunk design, for a household The MPV model will be more convenient for use. In addition, in order to further reflect the sense of technology, this concept car also gives people a visual effect of a suspended roof with a smoky B, C, and D column, and adds a large-scale hub with hidden door handle and style personality. The texture is still better. 
This MPV concept car is also unresinted, and it is equipped with a plurality of psychedelic penetration tail lights, which are composed of numerous particulate light sources. Has high identification. And in order to echo the front face, the taillight group extends “sickle” to both sides, further enhances the sharp sense of the car, and I don’t know if the future production version is ready to be reserved.
In the future, this concept car will walk is a home MPV route, which we can also guess that Dongfeng popularity wants to use brand rejuvenation and update the design. Change the positioning of the low-end business MPV. New brand logo, new EMA architecture, and new design, will consumers pay for such Dongfeng popularity?? Let us wait and see. 