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Direct store construction After the sale, Tesla 4S shop does not “slaughter”?

Almost, because of Tesla’s success, let the car sales model turn more from traditional 4S shop to the direct mode. Including a series of traditional cars, from the previous use of the brand reputation, the urban exhibition hall opened in the city center, turned into the city’s business district direct sales hall, dominated in the car company. The majority of new forces car companies also directly choose to cut with Tesla in direct mode, abandon the cost of traditional 4S shop high, and lead in their hands.

Since the time, the topic discussed in the automobile marketing field has always been quot; with the 4S shop model has not fallen, it still exists. Quot; quot; 4S shop mode will be replaced by? QUOT; and all the above topics.

However, with the media reports quot; Tesla wants to return to the 4S shop mode quot; and Tesla official replies: quot; this statement is somewhat all, because in different cities There are different strategies and play, and there are 21 stores in Shanghai, and there is no plan to reduce 10. The words in

are, it is to introduce new models, which may be 4S shop models in everyone’s cognition, or new gameplay.

Tesla’s mode, how many new?

According to the current Tesla new mode, it is actually very well understood, Tesla is gradually opening quot; the front store back factory quot; sales + after-sales mode, from the direct offer + sales shop, evolution Advanced shop back factory, can meet the sales + after-sales function, and because Tesla’s pure electric vehicle technology properties, its after-sales, more loaded is maintenance, sheet metal, beauty, decoration and other functions.

I want to read changes in new messages, it is not difficult, equivalent to Tesla will have the original direct sales store (located in a high-person traffic business circle) + direct sales (more remote) , Partially integrated.

As for this reason, based on Tesla’s current market conditions, mainly, with the further increase of Tesla, And there is a good growth expectation in the future, current sales / saleAfter separation, the Chinese owners, convenience is not enough. Need to go to a special area not frequented carry out maintenance, coupled with the limited resources (ownership further enhance the cause), affecting the car feel to some extent.

while Chinese consumers are more adaptable, front shop is relevant modes, combined with Tesla’s outlets were located in the business district, but also give maintenance people way more play time .

Of course, behind this is certainly facing a series of problems, such as the district parking problems, traffic congestion, etc., but always give to Tesla owners more options. At the same time, in view of the Tesla user spending power, its sheet metal painting, beauty through decoration, there are some possibilities to make money (now basically in a large underground car park district has a basic car wash / beauty-related services, the corresponding proof the market potential).

quot; kill do not kill people quot; is a topic of concern for all

traditional 4S shop has a lot of derogatory network call the word, such as the S interpreted as the son, such as the fourth son shops. One big reason is that the vast majority of 4S shop belongs to the field of marketing in the franchise model that investors negotiate with the car companies, investment site selection → → → operators to build stores. Given the rapid development of the automotive market in recent years, the vast majority of the brand’s investors face a lot of pressure on the operation, because in order to meet monthly sales targets set car prices / quarterly sales targets / annual sales target, etc., with the market price wars interest, becoming larger and larger sales discounts, most pre-sale at a loss. The sale, which became the key to profitability of operations, quot; could not afford to buy affordable, ultra-zero integer ratio quot; in the previous topic all owners are concerned about.

there are few car prices using the Direct brand 4S shop mode, such as Nissan, etc., but later in view of the business need to invest more energy, lower cost and other reasons, compared with the traditional 4S shop mode, and It did not become mainstream.

With the current Tesla quot; quot ;, a new model is introduced in the future, the owners also need to face quot; whether rip quot; problem.

From the business model point of view, Tesla service than traditional 4S shop believe it will show more quot; kind quot ;, because in addition to sheet metal painting, other limited room for maneuver. 4S shop in the traditional aftermarket part time to make a profit, mainly from the quality, after-sales and maintenance in three aspects. Tesla’s new store if you really want to earn large profits, can only start from the maintenance point of view.

because, boutique: people do not buy too much care about whether Tesla’s internal luxury / elegant / quiet, even the vast majority of their work can endure the problem, more important is the sense of technology brought a sense of face / experience, so the film / decoration / beauty, and not too good match up, unless some inexpensive official appearance replaceable parts; and the aftermarket, the proposed electric car without the need for large / small maintenance without replacement of oil / machine filter / air filter / gearbox oil, just to check and replace the motor / brake fluid, etc., and there is not much space.

and boutique / different after-sales maintenance part, because the current popularity of electric vehicles is not sufficient competition in the market, such as accidents, etc., repair shop, etc. can not be repaired, only choose official channels.

Therefore, the possible future of space, so if you must choose, in maintenance.

Written in the last:

The last topic is the possibility to copy other brand new model Tesla.

The answer is not good copy, because the situation is rather embarrassing, traditional hand car prices with the respective channels 4S shop mode, if you have to do, as far as the Direct control is good, but to be faced investment / the question of whether the output is proportional. As for the new force car prices, their ownership is not sufficient to support its Tesla copy mode, the store often belong to an idle state and certainly not in line with costs.

In fact, in addition, we can see the other interesting thing. Tesla appearance in the Chinese market, the world has changed from its initial plans for a game of chess. According to the latest news, Tesla is seeking overseas markets to further close the high-rent district of shops and instead let those who fully trust it to complete the next set and delivered directly on the phone. The Chinese market is starting to get, before it represents quot; backward quot; pattern.

It can be seen that Tesla is bursting, as for its future, no one can give an answer.

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