Shenzhen 2021 / US News / – Recently, CCTV Financial Channel Focusing Auto Parts Industry, according to relevant surveys, car sales increased by 68.8 percentage year-on-year, During the boom. At the same time, the price of raw materials has risen, so that the automotive parts industry carries.
Domestic well-known AR-HUD New Enterprise Raythink Technology is facing a pressure of 3-5 times in some electronic components. In addition, Rui Sihua CEO Lu Rui also said when he accepted CCTV’s interview. “From the core device, we have recently encountered a lot of shortages like this IC (integrated circuit) or chip.”
[ 123] In the face of cost pressure challenges, Rui Shuo creates independent optical design, and users can do not replace the windshield, and the AR imaging can also reduce system cost. Independent innovation alternative OpticalCore nuclear engine, not subject to chip constraints, will be lowered by the rise in raw material prices. In April, Rui Sihua has officially signed a strategic cooperation framework agreement with a well-known auto parts company Aptiv PLC, and both parties will work together to promote the application development and promotion of Ar-Hud products in automobile intelligent cockpit systems. In the overall rise of my country’s auto parts industry, Rui Sihua has also ushered in huge growth space.
Rui Sihua Chuang Ceo Lu Rui received CCTV interview
Zero The component industry welcomes the period of life, but the raw materials are gaining
The national multiplier data showed that the national car accumulated sales of 50.92 million vehicles, a year-on-year increase of 68.8 percent. The large growth of car sales, which also means the arrival of the new boom cycle.
But at the same time, the epidemic situation continues to spread in the overseas market, so that many overseas factory can be tight, the upstream supply is insufficient, and the logistics channel is not smooth, so that the logistics cost is high, leading to rising raw materials. Especially the demand for automotive industry chips is large. At present, the entire industry chip is shortaged, and the price has soared nearly 5 times.
This “price increase” caused by the upstream raw materials, naturally began to guide downstream. Auto Parts Industry If the cost is digested, “erosion” is not high. If the cost pressure continues to transport the cost pressure in a price increase, it is not only the competitiveness of its own products and affects the future development. In the face of the crisis brought by this raw material price “oscillation”, auto parts manufacturers are seeking to crack.
Self-innovation is king, Rui Sihua creates core technology to get rid of cost pressure
can fully reduce raw materials rise by internal production management optimization, process technology improvement, product qualification rate improvement, etc. The impact of price. Rui Sihua creates the world’s leading core technology, which has chosen the way of process technology to reduce costs.
Rui Sihua created the difficulty of resolving the industry technology, and the only company in the world has successfully applied technology to the product and loading test. Rui Sihua’s optical core component OpticalCore Bulk Engine Imaging Module achieved independent development, which was lowered by the industry chain of the shortage of chip.
Rui Sihua created an Optical Core’s AR-HUD product, using self-developing technology to solve laser speckle, compared to traditional TFT or DLP programs, have advantages such as volume, enhanced brightness and color saturation, And truly achieve a wide-angle big fov covering three lanes. At the same time, Rui Sihua’s autonomous optical design reduced the dependence of whUD / ARHUD on the sandwiching film of the windshield PVB wedge film, and Ar imaging can also be completed on ordinary windshield. This will be a vehicle equipped with an Ar-Hud product, bringing 10,000 yuan to decline.
Lu Rui said that after building an independent module intelligent manufacturing capabilities, Rui Sihua’s product cost and performance advantages will be further improved.
New energy intelligent automobile penetration rate is significantly increased, and the AR cockpit potential is unlimited
On November 2, 2020, the State Council issued “New Energy Automotive Industry Development Plan (2021-2035)”, Planning to 20% of China’s new energy automobile new car sales in 2025, the total amount of automobile new car sales is 20%. In 2020, China’s new energy vehicle permeability is about 5%. Guide according to Ministry of Industry and Information Technology”Energy Saving and New Energy Automotive Technology Road Map” 2.0 version, to 2030 new energy car sales should account for about 40% of the total sales volume. This indicates that the smart car era represented by new energy is coming.
As a future trend, smart cars is concentrated in two major aspects of environmental protection and platform intelligence. Among them, the smart cockpit is the most important application link of intelligent platform, and the naked eye AR technology will become the core application technology of the intelligent cockpit with further in-depth of the 5G car network.
As a smart car core AR module solution based on optical photocataher group, software algorithm architecture, intelligent manufacturing, Rui Sihua creates a smart cockpit core module for automobile zero component suppliers The product has a new car driving experience for the smart car era.
Since the release of the real car AR-HUD in October 2020, there have been several companies from the vehicle factory and the cockpit system Tier1 manufacturers to start technical exchanges with Rui Sihua. In communication with many customers’ POC projects, Rui Sihua created the advantages of reducing the customization of windshields and achieved the advantages of greater visual field corner technology.
Recently, Rui Sihua created a strategic cooperation with the world-renowned auto parts company Angford. The company has unique advantages in the development of smart cockpit, relying on the unique advantages of automobile leading technology and solutions, committed to providing a comprehensive automotive electrical solution for car companies.
With the in-depth development of the new energy vehicle market, more and more traditional parts manufacturing enterprises have begun to add electricization, intelligent and network-linking production chains. Rui Sihua will cooperate with more intelligent core parts companies. Rui Sihua created that China Auto Parts Industry Chain will change the world car zero component supply chain pattern, there will be a number of Chinese auto parts enterprises to enter a hundred billion-level scale, and form a world leading force.
Rui Sihua Ceo Lu Rui received CCTV interview
