recently announced the Dongfeng Fengshen, Dongfeng passenger car brand new car sales data in October: October 2019, Dongfeng Fengshen sales in the domestic market 7,707 units, an increase of 44.2 percentage. Dongfeng Fengshen brand ten months of total domestic sales of 53,081 units before, an increase of 0.2 percentage.
from October sales data point of view, absolute sales volume is still not optimistic. 8,9,10 three months but sales continued to show positive growth in the Dongfeng Fengshen is gradually found his rhythm after a period of adjustment before, the overall trend for the better.
In August this year, I have worked in the Wuhan Dongfeng Fengshen factory and Yan Hongbin, deputy general manager of Dongfeng Passenger Vehicle Company had a face to face communication, talked about that time Yan Hongbin Dongfeng Fengshen will be “good products, reducing the burden channel, brand rejuvenation, “as the theme to face the Dongfeng Fengshen adjustments.
September 9 Dongfeng Fengshen latest car products Yi-hyun officially listed in October Fengshen Yi Hyun sales reached 3,790 units, growth of 15.9 percentage. Yi Hyun a launch has been propped up half the sky Dongfeng Fengshen brand sales.
Yi-hyun is based Dongfeng Fengshen CMP platform to build the first model, CMP platform is by the PSA Group and Dongfeng Motor Group to jointly develop in France. So Yi Hyun born with the PSA Group’s high-quality chassis gene, this point before Yi-hyun has been made yet listed CTCC China Cup races, is evident. In addition, Yi-hyun also equipped with a cockpit system WindLink4.0 versions of wisdom, and can achieve the level of L2 autopilot function. The most important, but also help buyers to realize the car “paid off” is Yi-hyun also launched at the same level only ten years warranty policy. So Yi Hyun These not only make a strong sibling is unique among competing products, but also let buyers re-entered the 4S shop Dongfeng Aeolus.
In addition to improving product strength, a variety of effective measures Dongfeng Fengshen marketing aspects of its recent sales also rose an important reason. Early in the debut of the Yi-hyun, Dongfeng Fengshen has Guoping jointly launched the “national sport a new wave of” plan, efforts to create “national sport + national car” This new CP, and later seized the opportunity of the “countryThe new wave of ball – Yi Hyun Carnival “series of activities, on-site set-off and interaction effects are very good
In addition, the Dongfeng Fengshen also with Yi-hyun attended the CTCC China Cup game, Dongfeng Fengshen engineers drove closer to production car racing state Yi Hyun achieved very good results, a move that has won a lot of love for motorsport favor of young people, thereby laying the foundation for emotional win young users. [ 123]
October Dongfeng Fengshen also deeply involved in the seventh World military Games held in Wuhan, Dongfeng Fengshen brand will once again appear in front of people and the world.
[ 123] later, Dongfeng Fengshen will promote more in-depth brand rejuvenation strategy, logo updates; technology brand, service brand launch have been no turning back
[123. ] building in the channel, Dongfeng Fengshen also been on the road. October 30, Dongfeng passenger Vehicle company organized the following year, in March and June, the third Dongfeng Fengshen key distributors will work together. “burden channel” “dealer partners Stand together “is not just a title, slogan, but down to earth Dongfeng Fengshen specific initiatives to channel construction. 
Dongfeng Fengshen not only focus on reducing the burden for the original channel, while Dongfeng Fengshen also to the introduction of the DFG internal quality dealers, including Nissan, Dongfeng Honda dealers, even in the south east of the autonomous system.
in addition, the Dongfeng Fengshen field marketing team expansion has been performed, growing field marketing staff so that marketing resources to continue to sink.
Dongfeng Fengshen in the product build, brand rejuvenation, building channels of continuous efforts are bound to gain recognition will help Dongfeng Fengshen more potential car buyers, with the future of the new AX4 and other new delivery models, Dongfeng Fengshen future sales report card is still worth the wait.