(Beijing) under the guidance of the new strategy, the BMW Group continues to deepen China strategy, steadily putting the “2 + 4” strategic initiatives. 2019 BMW “large luxury car of the year”, “Year of sports”, “X years” and the , the BMW Group with a strong product offensive with more diversified options to customers in China to promote the core business sustainable high-quality growth . With strong product offensive echoes BMW to implement the people-oriented brand strategy , that serve to provide the most authentic, most innovative, most memorable experience, marketing initiatives highlights frequent. The just-concluded 2019 Longines Beijing International Equestrian Masters is one of indelible mark.
2019 is destined to be another highlight of the year China’s equestrian. China show jumping team successfully gains 2020 Tokyo Olympics Jumping team to qualify, this is China Jumping Team for the 2008 Olympic Games as a host, the second appearance in the Olympics. Good news for the 11 to 14 October 2019 Longines Beijing International Equestrian Masters held in the Bird’s Nest added a layer of joy and passion preparing for. October 12, at the new BMW 8 Series convertible coupe guide, the victorious return of the Chinese Olympic rider Liu Tong Yan, Li Zhenqiang, Yu-Chen and Zhang Xingjia debut rider of the night, at the Beijing International Equestrian Masters to show the Chinese Equestrian force in the booming .
confident calm equestrian athletes, with both elegance and movement of large luxury cars BMW complement each other, and accurate interpretation of poetry, elegance and strength, interaction and understanding. In fact, this car new BMW 8 Series convertible coupe is not the only one present in the stadium BMW. As a Diamond partner, BMW has brought a new BMW 8 system, the new BMW 7 Series, BMW 5-based and other models, boosting the high-end sporting events. BMW 5 Series Sedan as a race car, joined the “travel fashion game”, and participating riders together again to create a “traveling dance” moments. BMW 760Li xDrive is a live demonstration of “50 meters reversing automatic tracking” function, to show strength in the leading BMW autopilot field.
immediately valiant man, Fenti Ji Ben armpit wind. As a noble sport, equestrian comes with elegant property. The full completion of the large-scale distribution of BMW luxury cars in precise, elegant, aspects of strength, vision and interaction, and equestrian sports sympathetic, quite understanding. “BMW” the Chinese name “BMW” can be described as a stroke of genius, naturally reminiscent of the BMW horse. All along, BMW is also the pursuit and promotion of equestrian sports represented elegance, healthy lifestyle.
equestrian sport to watch and beauty famous, while the new BMW 8 system, the new BMW 7 Series and the innovative BMW X7 such as BMW large luxury car products, enable a more emotional , more impact of the new design language, further interpretation of “precision and poetic” to meet people even beyond the aesthetic design of BMW’s expectations.
“horsepower” is an important parameter to measure the performance of automobile engines, can be understood as simply “pull a horse.” The equestrian sports, horse with stamina is a necessary condition, is more important is the establishment of adequate rider understanding and smooth interaction, skillful and efficient real output power. The large luxury BMW car in addition to the equipment more efficient power, but also bring gesture control, natural voice, touch screen and other smart intelligent interconnect technology, as well as class-leading autopilot assistive technology, so that driver and BMW horse uniten , unity of people and vehicles.
As China’s auto industry’s most powerful promoter of equestrian sport, BMW continue to promote the development of equestrian sport in China. Since 2014, Longines Beijing International Equestrian Masters go hand in six years. The current tournament has become one of Asia’s largest equestrian event, its development confirms the increasing maturity of China’s equestrian sports and influence. At the same time BMW as an important measure experiential marketing, has become a high-end BMW and elite circle of customers another emotional ties .
All along, BMW in China has established more than the richest, largest variety of brand experience platforms , covering sports, car culture, music and art dimensions, has been to create a brand, to create a high degree of user emotionalRelations trends. Providing multi-dimensional platform through rich brand experience to different groups of people, to promote a different model series, the BMW brand of passion, fun, exercise and genes for the relentless pursuit of self-break to share and transfer to more people.
BMW Group
The BMW Group is one of automobile and motorcycle manufacturers of the most successful awareness is high in the world, owns four brands; while providing auto financing and premium travel services. As a global company, the BMW Group has 31 production and assembly plants in 14 countries, sales network in more than 140 countries and regions.
2018, the BMW Group sold more than 2.49 million global car. Group profit before tax (EBT) reached 10.655 billion euros, the first time exceeded ten billion euros. High-quality products, customer-focused, service and luxury experiences, future-oriented, forward-looking, employee satisfaction is successful, industry-leading major factor. It is the company’s employees to the BMW Group’s success story into reality. So, I do believe in the BMW Group stresses credibility and transparency to the public, subject to employees’ favorite company, and put it into the company’s business philosophy.
BMW Group’s long-term strategy and a strong R & D system as the cornerstone. Therefore, the BMW Group to implement environmental protection and layout of the entire value chain strategies for the future, innovative products, quality service and commitment to sustainable ecology has become an important part of BMW Group’s long-term strategy.