(Beijing) BMW aftermarket Innovation and Technology Experience Day in Beijing present ideas. Activity combined with hot nowadays Room Escape project to “Proxima Centauri mission” as the theme, based on BMW Service highlights the chamber to create eight points, every participant incarnation of “agents”, with BWM service innovation and technology and equipment to Win, in this challenging adventure with immersive interactive experience, innovative practice to fully experience the BMW service in technology and services.
innovation has always been deeply rooted in the genes of BMW brand has long been, BMW is committed to continue to rely on the spirit of innovation to provide our customers with quality products and services to meet our customers increasingly updated diversified and personalized needs. “Customer-centric” concept is BMW Service conducted the underlying logic of innovation, continue to practice, “quality service” for the foundation to “the value, convenience and care” as the core, two-pronged approach through technological innovation and service innovation, continuing to enhance the customer service experience, with high-quality customer service to win the trust of .
scientific and technological innovation, quality and enhance the customer experience
BMW after-sales service through the use of innovation and technology, and improve vehicle diagnostic, maintenance and repair efficiency and accuracy resistance, thereby allowing customers to enjoy the original technical services of reliable and professional.
The aqueous paint colorimeter original BMW aftermarket painting is the core equipment technician. The device uses blue and white LED light source, no dead angle of 6 to 12 measuring optical path, accurate reading of the color change of the vehicle surface, and the particle size analysis of texture detail. Digitized toning solutions that help paint technicians to quickly and accurately determine the color scheme, greatly reducing the risk of post-color painting, to help achieve the perfect vehicle repair capacity effect, as a new unit clean.
Noise vibration analyzer (NVH Analyser) capable of operation during the failure of the vehicle, cabin or vibration data collection engine compartment, and based on engine speed, vehicle speed, driving mode, the size of the tire condition variables, the collected frequency shock waves and wave frequency compared to normal vehicle, accurate separation of different sources of vibration or noiseSource, confirming the point of failure to digital means to enhance the diagnostic efficiency to help customers save time cost of vehicle maintenance and repair.
support remote audio-visual equipment AR remote support through audition, the first-line maintenance technicians immediate technical problems, through augmented reality technology to real-time transmission richer experience of BMW Experts achieve “remote consultation” so that maintenance technicians in real-time communication and guidance exclude the vehicle as soon as possible. Using this technology, not only to help customers efficiently solve a single vehicle difficult problems, but also help improve service levels BMW front-line technicians, and thus benefit more customers.
In addition to the hardware enables remote technical guidance addition, BMW has developed a service specifically for BMW remote diagnosis system. The system has now had to communicate technical concepts in Germany, the future of the Chinese market. Based on this system, BMW sales technical experts in online customer issues and troubleshoot remote vehicle guidance systems integration and through dealers and repair appointment parts intended function, arrange follow-up services for customers build a one-stop after-sales service solutions.
service innovation, to care care of the customer experience
BMW to develop innovative thinking to follow the ever-changing consumer behavior and consumer psychology of change, technology innovation at the same time, a series reflects the value of service, customer care and enhance customer service and convenient experience came into being.
BMW used car focus rapidly growing customer base, launched the “second-hand car to go home,” Standard Service – BMW used car purchase in any channel and holds more than 100 days of individual owners can enjoy a free vehicle health checks, free oil filter maintenance, interconnected cloud APP registration is free and long Wyatt maintenance services, including a series of original quality after-sales service.
In addition, to further help customers save time cost of vehicle maintenance, BMW aftermarket launched the “58 minutes oil maintenance services.” BMW customers through the Internet cloud approach APP, after-sales service hotline, customer service centers and other public numbers make reservations in advance, you can enjoy full priority to shop at the reception, in just 58 minutes, to complete a high-quality oil service and one free vehicle health checkcheck.
to ensure the safety of our customers car, BMW is always adhere to the mission. When customers encounter an emergency situation, by car machines, after-sales hotline and Internet cloud APP BMW and other rescue channel initiated call request. BMW Roadside Assistance team 7 * 24 hours to bring peace of mind to guard, protect customers’ personal and vehicle safety. BMW Roadside Assistance real-time monitoring platform as the eye in the sky in general, able to accurately grasp the position of vehicle accidents, on-line guide customers to exclude part of the fault, in case of emergency but also through a strong team to support, to help owners complete the traffic police, insurance companies, trailers and ambulances remote call, provide a strong guarantee for customers’ lives and property.
All along, BMW is committed to continue to lead the future of the automotive industry in innovation and technology and philosophy. In the ever-changing market environment, BMW always adhere to grow together with our customers, and strive to accurately understand customers’ changing consumer demand, will be injected into the service of technology and products in order to lead the industry changes, and ultimately help customers achieve ” value, convenient and friendly “multiple demands of customers hand in hand to travel worry-free sharing on the road leading to a better future.
BMW Group
The BMW Group is one of automobile and motorcycle manufacturers of the most successful awareness is high in the world, owns four brands; while providing auto financing and premium travel services. As a global company, the BMW Group has 31 production and assembly plants in 14 countries, sales network in more than 140 countries and regions.
2018, the BMW Group sold more than 2.49 million global car. Group profit before tax (EBT) reached 10.655 billion euros, the first time exceeded ten billion euros. High-quality products, customer-focused, service and luxury experiences, future-oriented, forward-looking, employee satisfaction is successful, industry-leading major factor. It is the company’s employees to the BMW Group’s success story into reality. So, I do believe in the BMW Group stresses credibility and transparency to the public, subject to employees’ favorite company, and put it into the company’s business philosophy.
BMW Group’s long-term strategy and a strong R & D system as the cornerstone. Therefore, BMWGroup implement environmental protection and the layout of the entire value chain strategies for the future, innovative products, quality service and commitment to sustainable ecology has become an important part of BMW Group’s long-term strategy.