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Fast millet will settle in Wuhan, how to lay out under the new challenge?

After the epidemic, everyone knows Wuhan is a hero city. Then do you know that Wuhan Economic and Technological Development Zone is known as quot; Chinese car quot;? Last year, Wuhan is no longer satisfied with the open area quot; the positioning of the Chinese car quot; but decided to transform into a quot; world Valley quot;, aim at new energy vehicles and intelligent web technology. Not long ago, Xiaopeng car officially signed the Wuhan Economic and Technological Development Zone, and the brand of the rising car and the trend of the car will build a smart network automobile manufacturing base and the R & D center in Wuhan. The project has an area of ​​approximately 1,100 mu, and the whole vehicle planning is about 100,000 vehicles / year, it is expected to be officially put into production in 2023.

One will have a honestone, Xiaopeng stands out,

time to return to 2014, this year’s independent brand market share Declined for 12 consecutive months, the same year “Announcement on the Exemption of New Energy Vehicle Vehicle Purchase Tax” officially issued. It can be said that in the first year of new energy vehicles, it is a new development trend in the automotive industry to achieve an autonomous brand curve in the automotive industry.

In this context, a batch of new forces brands are also born like the spring bamboo shoots, and there is no two winds. We have our brand that we are familiar with Xiapeng, Yulai, Ideal and other brands. But more brands are like large floods, soon disappearing in the Volkswagen’s vision, and their products are mostly in the PPT, so this batch of new power booms will also be called quot; PPT products quot;

In addition to its financing and the pressure of product delivery, the domestic automobile sales environment has also accelerated the saffard of new power forces. Since 2018, the total number of domestic auto sales has declined for the first year of the year, which also means that the domestic auto market officially entered the stage of stage stock. By 2020, it is also possible to maintain a new force of the car, which is basically, ideal, Xiaopeng,Weima, which, zero runs these brands.

In particular, it is, ideal, and Xiaopeng these three have a pattern of TOP 3. We came in 2020 to deliver 43,728, financing about 6.11 billion US dollars; Xiaopeng Automobile has delivered 27,041 units in 2020, financing about 5.1 billion US dollars; ideal cars have delivered 32,624 units in 2020, financing approximately $ 2.46 billion. Whether it is the number of delivery or the financing quota, it is far from the leading and other new forces.

How does the new car face challenges?

Interestingly, from the brand of Xiaopeng cars that stand out from the new forces track, this year, this year, there is a quot; old forces quot; At the beginning of 2021, Baidu, Xiaomi, Huawei, 360 and other Internet companies have attached to the car. For a time, the internet people who greet the greeks have become quot; today, have you made a car? In the face of the aggressive people of the Internet, as a quot; old quot; one member of the new forces, how to deal with Xiaopeng Auto?

According to the 2021 Xiaopeng Automobile’s financial report, Xiaopeng new car delivered 13,340 units, a year-on-year increase of 487.4%; total income is 2951 million yuan, A year-on-year increase of 616.1 percentage. From the perspective of data, Xiaopeng is still in high-speed development, but there is an embarrassing question is that Xiaopeng may not bring any new cars in 2021. Although Xiaopeng P5 completed the starting and expansion in April, it was officially launched to wait until 2022. Currently, only the size is slightly smaller than Xiaopeng P7, NEDC continuously about 600km, and the laser radar technology is used, but the light is obviously not enough.

From the current situation, Xiaopeng Auto will focus on the software and supporting field without a new car impact market. In January, Xiaopeng cars ushered in the most brand push function, the strongest OTA upgrade, focusing on XPilot and XMDeep optimization of ART OS. From the current perspective, practical, secondary driving and humanization, the direction of Xiaopeng cars is working hard. On the other hand, Xiaopeng Motor has launched the charging network to 164 cities, built 1140 free charging stations, 19,01 free charging piles, continued to deep-live free charging service.

Select Wuhan for the jacket returning hometown?

The choice of layout Wuhan is another choice for Xiaopeng’s car for new challenges. Relative to the depth binding of the Akilak and Hefei City, Xiaopeng’s layout is scattered and average. Xiaopeng’s first factory base site site is located in Zhaoqing, Guangdong, with an annual production capacity of 100,000 units. In September last year, Xiaopeng car was determined to build a second factory in Guangzhou 2022, and the annual production capacity is also 100,000. Today, the third factory landed Wuhan, is it the choice of Xiaopeng’s clothing?

With the accelerated development of the new energy vehicle industry, the competition for new energy automotive industries across the country is increasingly hot. In the face of Shanghai and Tesla, it is unwaped to cooperate with Hefei, Ideal and Changzhou, Wuhan is equally unganoless as traditional auto industry. As one of the six major passenger bikes in China, Wuhan Economic and Technological Development Zone has 7 automotive enterprises, 12 automotive assembly plants, and more than 500 car parts companies, so rich and mature automotive industry chains, there are not many see.

In addition to the mature industrial chain, the geographical location of the nine provinces in Wuhan and the blessing of the Yangtze River Golden Waterway, can accumulate the advantages of transportation transportation, It is easy to radiate the country’s other areas. In addition, Wuhan also has quot; millions of students’ quot; and other science and education talents, resource advantages, the development of new energy vehicles and intelligent network technology has laid the foundation.

Summary:

The waves of the Yangtze River push the waves, but the precursor is not necessarily died on the beach. Xiaopeng Automobile has stood out from the hot tide of the car in 2014.The product has been recognized by a certain market. In the face of new challenges, Xiaopeng cars seem to take a differential competition road, bring more characteristic competitiveness in software and services. Just like a distributed layout, put your own eggs in multiple baskets.

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