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Five-year-old after the year after the year, FAW Pentium released a new brand strategy impact millions of sales targets

Filled FAW Pentium, for those who were born like me, it should be more familiar.

More than ten years ago, when the joint venture car brand was very good, FAW Pentium’s Pentium B70, Pentium B50 can be said to be a self-owned brand sedan, which is better, and better sales.

In addition to sales, quality and word of mouth are also not bad. At this point, I believe that the Pentium owner of the past should have experience.

It is undeniable that with the change of the times and the development of the car market, we are familiar with The FAW Pentium did something lost in recent years. Among them, there are both the market reasons, and there are also factors of Pentium.

However, with the full floating of FAW red flag sales, FAW Pentium will also have a comprehensive force.

On May 18, FAW Pentium 15th Anniversary Brand Strategy Conference in Jilin Changchun Successfully held. At the scene, FAW Pentium not only released a new brand architecture and a new brand LOGO, General Manager of FAW Pentium Car Co., Ltd., and the party committee deputy secretary of the party committee also focused on the future development direction and goals of FAW Pentium.

Since the creation of the brand since May 18, 2006, the 15-year storm has made FAW Pentium have become a household car brand. Whether it is the Pentium B70, Pentium B50, Pentium B30, Pentium X80, or now Pentium T77, Pentium T99, Pentium T55, and the third generation Pentium B70, we can very clearly feel that Pentium has been in progress “China Pentium, Enter more brand concept.

15 years of history, for the foreign car companies, maybe just a flower . However, for autonomous brand cars like Pentium, it is particularly long. Because it is thisIn 15 years, my country’s automotive industry has begun the development of rapid fierce. Until today, transcending the US, Germany and Japan, becoming the world’s largest car market, no one.

In these 15 years, FAW Pentium has been brilliant, and there is also false. However, this does not block FAW Pentium “China’s self-high-end brand” positioning and “become an excellent mainstream China Auto Brand” ambitious goal.

Since 2018, FAW Pentium has begun the way of transformation of the brand. The new brand LOGO released by this Pentium is based on the full upgrade of the “Window” LOGO. Simple line design, not only young and exquisite, but also full of strength, with stronger technology and futuristic.

Core technology and product layout, FAW Pentium passes “intellectual control platform, wisdom Three major platforms in the platform, forming a car, SUV, and MPV products. This year, six product layouts were completed this year; 2023 to 2025, with the launch of two new models of the new models each year, the layout of 5 new energy products will be covered by A00 to B. Level mainstream passenger car market.

According to the plan, 2021 to 2023, for the strategic transformation period, production and sales of Pentium The target is 300,000; 2024 to 2025, it is a strategic growth period of FAW Pentium and 600,000 yuan.

Finally, FAW Pentium will challenge 1 million sales goals. Copyright Notice: This article is the original creation of the car, reprint, please contact the authorization, without allowing it is strictly forbidden to reprint, and the graphic will be subject to any form of plagiarism, otherwise the legal responsibility will be investigated. Part of the article Source Network, copyright belongs to the original author, such asIf you have use your work, please contact us to request your fear or delete.

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