Samuel middot; Ullman said:
Young is not a time of life;
Young is not rosy cheeks, red lips and supple knees, it is a matter of the will, quality of the imagination, vigor of the emotions;
Young is deep springs of life in the surge.
Yes, in this era of change of the tide, the tide is not only the young, is cool, Hyun, but a state of mind, an attitude! Courage to do the things they like, continue to accept more challenges, is the young life that looks like.
this year, FAW – Volkswagen and young soul to a passion collision of different YOUNG – to join the National College Advertising Art Competition (referred to as: the big wide race), stimulate harbor dreams of young students from the perspective of self-interpretation the young car brand spirit of exploration song, song transfer probe dare dream dare levy, born confident brand philosophy.
Although the FAW – Volkswagen for the first time to participate in the big wide competition, but explore the song “Born confidence” proposition succeeded in attracting more than a thousand of the country’s college students actively participate in the creation, exploration song models also numerous activities in turns pink. The gradual rise in the new generation of young consumers, and become a major force in the consumer era, FAW – Volkswagen cultivating younger market through a variety of different marketing methods, a deeper level of interaction and communication with younger consumers, then take a look at the FAW – how the public is Fun rejuvenation strategy, right?
• Product vary YOUNG
born quot; type move to send quot; dynamic fashion before people can resist
Today, the consumer the ability to significantly enhance young group, is become the future leader of the consumer. Relevant research institutions found that in 2021 the urban population every 100 dollars of consumption, there will be more than 70 dollars is spent by the young man out. Like many brands, FAW – Volkswagen is also deep insight into the young consumer groups, to create a more youthful products.
(from the eleventh big Guangsai exploration song proposition student works)
as this big wide race “leading role”, exploration song Volkswagen brand’s first “youth-oriented development of SUV”Regardless of this model in the design, configuration, performance or safety, are the needs of young consumers as a benchmark, tailored.
appearance, exploration song a” stylish aesthetics “design concept, pure German descent, unique design makes it not only more fit the aesthetic of the moment in the shape of young people, but let it become the most popular brand personality of the SUV. configuration, equipped with advanced exploration song vehicle networking systems, and the use of the full 10.3 inches LCD digital instrumentation + panorama panoramic sunroof + Beats audio sound, fully enhance the quality of life of the car.
(from the eleventh large Guangsai exploration song proposition student works)
performance, exploration song selection features more than similar competing products “have expected,” song of the probe equipped with intelligent four-wheel drive system 4MOTION, with Active Control driving mode, available 4 kinds of road mode, two kinds of off-road mode and 1 snow mode, even in the face of complex road conditions, exploration song can still fearless. security, exploration song Front Assist pre-crash safety system combines CEB city emergency braking Gong Will enhance the security intelligence to a new level.
(from the eleventh big Guangsai exploration song proposition student works)
fashion, sports , materials and foot, which makes exploration song after listing popular with young consumers, not only sales have been higher, in this big wide race is being welcomed by many young students it is understood that the FAW – Volkswagen will introduce more in the future and more younger products, such as next-generation Golf, GTI, R-line, these new cars will be aimed at young consumers “taste” in the configuration and calibration pay more attention to control of the fun and smart technology.
marketing • varies yOUNG
in-depth layout younger market FAW – Volkswagen ideas constantly
rejuvenation products, with more young people need the opportunity depth contact, in order to feel it’s different. in recent years, Volkswagen has been cultivating younger market, constantly trying new marketing combination of ways, such as music festivals, festival fans, and other electronic business platform, FAW – Volkswagen will fan culture, attitude to life, XingInterest and other spheres closely together, forming a series of communication and dialogue younger advantage of the platform.
As The National College Advertising Art Competition in hand, FAW – Volkswagen as a special partner for for young people to create pure Ashkenazi SUV exploration song, open a unique creative
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(from the eleventh big Guangsai exploration song proposition student works)
this time, FAW – Volkswagen probe songs adopt a more avant-garde mode of transmission, a “T -ing said the young man “as the theme, to showcase small program –Talkerspace platform for young creativity, encourage and motivate young people personalized expression, produce more original content exploration song. Heartening is that this event, the young students who did get a positive response, in time for a period of more than two months, more than 80,000 young students 18 universities participate, 22100 creative works using copywriting, graphic, animation , interactive, radio and other means, the full exploration song of products charm.
In addition, the event, the official microblogging build # T-ing young people and say # # # initiation phase T and on the whole topic gateway Note the double release, # blew the whistle vibrato platform to build your creative brain challenges hole # topic focus the full heat. Not only that, for the good work, there are more than 50 people in the media circle of friends issued a document for the game play CALL. In this regard, FAW – Volkswagen official said, “With this big wide cooperation tournament, one can make the FAW – Volkswagen brand image younger naturally deep in the university, on the other hand to keep young people interact, seek reach more understanding relationship with young people. “
different attitude • yOUNG
and youth dialogue large Guangsai fully stimulate the innovative power of
after the registration fiery, the creation of tension, after a rigorous selection and other aspects, November 23, the 11th session of the National College Advertising Art competition official posting, winning fully settled. FAW – Volkswagen, as the tournament’s participants and witnesses, rewarding event, the birth of many a high standard of creative work, but also gain a number of new exploration song fans.
valueIt is worth mentioning is that this big wide competition, FAW – Volkswagen in good faith, attractive prizes so many enthusiastic players, the awards scene, FAW – Volkswagen issued a “special exploration song Enterprise Award”, a total of 500 college students He won the award.
Among these, 22 college students to accept the award as a representative received a “Special Award for exploration song enterprise” certificate and MacBook Air, iPad, Beats headphones, explore original song Cars and other prizes. The biggest winner to the number of creative exploration song Koi award winner, it can embrace all these awards.
can be said for the big wide race FAW – Volkswagen provide a stage of distance communication with young people, deepened the young students of the FAW – Volkswagen brand models and exploration song awareness, boost brand rejuvenation. There is no doubt, in the exploration of innovative models for the younger age groups to communicate, FAW – Volkswagen once again at the forefront of the industry.
ghost brother’s notes: in the younger age groups where consumption has become a “hero” today, FAW – Volkswagen from product to marketing, every step embodies the concept of brand rejuvenation for young people gives independent personality label, so that they can be indulged activity and vigor of youth, young strategies such times, it is the FAW – Volkswagen enduring able to get millions of young consumers recognized success.