cross-border marketing believe we have not unfamiliar, and car prices celebrity endorsements of its models, or sponsor a variety show, sporting events, etc. are conventional operation, there are more “high end” of the operation is in the rocket or title on the plane. But no matter what form, its ultimate goal is to enhance the brand influence. Today, car prices have resumed their incoming ring game, if you played these games, you probably have noticed.
such as “Peace elite”, this “chicken” game can be said to be a national-level game , and on down to the middle-aged pupils, playing this game can be quite a lot of competitive shooting. Free time and friends set a 4-member team, in dozens of teams competing in the first place, the team’s understanding, shooting level, develop tactics and luck and other factors are indispensable, it is also a result will have a lot of fun. If you have been playing “chicken”, then you certainly know that some time ago are all over the map Bo Masala tigui force in run time. Game Masala tigui Bo Li made very realistic appearance of the interior details are done very place, such as the clock on the interior in control, multifunction steering wheel buttons are all clearly visible. And, most importantly, that will be issued Maserati charming noise when driving up.
but now “peaceful elite “in the Maserati has replaced with Tesla, the skin on the line before, there are friends broke the news in the Tesla factory is located in Shanghai’s super park, stocked with a huge drop tanks. Now in the game, you may have been driving a Tesla Model 3 or Model X Sahuan the full map. The on-line Tesla Model 3 and Model X skin, not only the appearance of the interior is also made very realistic, even in the car in control of large screen also displays the entire game map. And because the Model 3 and Model X is a pure electric vehicle, so no more noise engine of the vehicle, into the sound of the motor running. The details of the place, is also doing a good place. Moreover, because the electric car driving up loud enough, so players can driveDriving the game Model 3 and Model X “silent” to attack the enemy.
Not only that, Tesla still in the game is also “open” up a store experience, players in the store Model X can interact, when the Model X to open the gull-wing doors and they will drop supplies. In addition, experience outside the store also provided with a charging pile, players drive Model 3 and Model X parked near the charging post can be charged to the vehicle. Have to say, this wave of Tesla operation is very good, not only allows players to become a “virtual owners”, but also the unique properties of pure electric vehicles a good show in front of the player.
In fact, with the cross-border marketing in the automotive circle, select and play more than a Maserati and Tesla , as well as BMW and “king of glory” jointly launched the skin, sponsored by Mercedes-Benz League professional League (LPL), Rolls-Royce and “QQ Speed” jointly launched the world’s first virtual racing cars. Why more and more car companies into the game round circle?
domestic cars market experienced a “golden years” of rapid development, the overall automobile market is now in a downward trend. In contrast to e-sports industry, it is still on the rise. According to the number written in Chinese sounds of the game Work (GPC) “2019 Annual China Game Industry Report” Data shows that users of e-sports game from 2015’s 220 million people by 2019 had reached 440 million people, 5 consecutive years expansion.
and in recent years the most popular game, “Heroes Union”, “Peace elite” and “glory of the king” and other absolute list. Also still “Peace elite” for example, Tencent has been disclosed in 2019, “Peace elite” in JapaneseOver 50 million active users. In other words, the Tesla Model 3 and Model X Both vehicles into this game, there are over 50 million people a day to see the car. Because even though not every player will krypton gold to buy the skin, but each game there will always be 100 people krypton gold players, and indeed kill the krypton gold players you can experience his Model 3 or Model X a.
Further, these two cars Tesla exposure is not limited to the game. I searched a bit short in the mainstream video platforms, video on “Peace elite” and Tesla’s playing up to the amount of 110 million times. Since Tesla models of skin just on the line soon, the next time playback volume will continue to grow.
and the video on the “Peace elite” and Maserati, playing as high as 170 million times.
Taken together, this can be described as very large amount of exposure, but only on a “peace elite” this is a game, for example. However, car prices into the game round circle, in fact, is valued more than the amount of exposure, as well as the younger age groups.
According to related statistics show that gaming players under the age of 35 accounted for 78.1 the percentage, which the 18-35-year-old gaming players accounted for 68.6 percentage. For car prices, these people are potential buyers. And according to the China Automobile Dealers Association released the “2019 China Automotive Consumer Insights report” mentioned, after 90 consumption share in the automotive market is rising, has gradually become the main force of China’s auto consumption is expected in 2020, 90 after the share of consumption in China’s auto market will reach 45% or more. And I think that, even if some young people not own a car, but it can also affect the purchase decisions at home.
In addition, there are more young people coming after 00 and other automobile consumption will gradually become the main force. The car prices combined with cross-border marketing games, already an impression in the minds of these young people. In other words, car prices are through the game “training” potential future owners of user groups.
[123 ] It is well known as an iterative consumer groups, consumer groups, younger has become the main trend. Young people like to play games, it is beyond doubt. Car companies want to get recognized by the younger age groups, to enhance the brand influence and sales, so naturally match up. So, games and gaming combined with cross-border marketing, a good way for car prices after all mingle with the younger age groups.
(Source network, intrusion deleted)