This story happened a decade ago, that is, AD 2010, when the lucky people called: “Volvo marry the princess.” It was not auspicious than it is now, although at that time against King Kong, free ship models and other minor celebrity, but the frustration his family that much difference, wanted to buy the Nordic luxury brand Volvo from Ford automobile big hands, still in many people’s eyes is “toad eat swan meat. ”
Most people do not know is that, as early as 02 Geely automobile production in time to get the license, Geely founder Li Shufu, had put forward the idea of a ground-breaking, “we want to buy a Volvo, you should now get ready,” that was 02 years ah, Geely still against the puerile cheap car hit the market, put it crudely, they even how to build cars that are at the exploratory stage shy ;. At that time everyone at the meeting it can be said to look ignorant, while Mr. Li was given a reason for the “purpose of Ford purchased Volvo has been achieved, the future will be Ford’s Volvo had to spare.”
This seemingly prophetic judgment be basically fulfilled in early 2007, but the first one of the biggest the problem is not money, factories, and other factors, but Ford did not know who was lucky Yes. Not know each other, not even words are not on the take.
So Mr. Li was using a simple and effective way, “encounter.” Ford leadership to participate in any activities, Mr. Li went to participate in any activities, do not plan anything else, just take a map, then mixed a Lian Shu. Not until the Detroit auto show in 2008, through the public relations firm brokered, Mr. Li finally met the then Ford CFO Dawn middot; Lake Lyell, Mr. Li took 30 minutes to finally speak out the wishes of the acquisition of Volvo, but then Ford is busy the packaged sale of Jaguar Land Rover, Volvo Moreover, there is value, the sale was not on the agenda, on the other hand, that is, “Who are you? Why the hell I sell it to you.”
no matter how right the results, whatever the outcome, Ford Geely, Li Shufu considered to have aImpression, of course, this impression is good or bad, we will not speculate on the.
In addition to Geely, when there were a lot of state-owned car manufacturer Volvo is also the idea of playing, such as through the establishment of joint venture with Volvo Changan Automobile, but this time it is 2008, what has 2008 , – not the Olympics. . .
clever little partners have guessed, is the financial crisis, it has also become Volvo of the day. Face situation at that time, no state-owned enterprises are willing to speak out, and that the country had no choice, naturally allow the application of Mr. Li, Mr. Li finally got the acquisition of Volvo’s “clearance Wendie.”
assists in financial crisis, US auto sales have been declining, December 1 that year, Ford made it clear that: “seriously considering selling Volvo.”
Finally, in the turn of the New Year to January 2009, Bill middot; middot Ford and Allen ; see Li Shufu Mulally at Ford headquarters surface. Mr. Li spoke about his many years of pursuit of Volvo, and Volvo’s long-term planning, etc., eventually got Bill middot; Ford and Alan middot; Mulally recognition.
Next submission of tenders, project investigation, negotiation we will not go into details. Time and after six months, to September 30, 2009, Ford announced publicly, Geely became the preferred bidder for Volvo. This is a stage victory, the equivalent, engaged.
married friends should understand that there is a detail before the wedding, talk dowry. Geely hopes to get the dowry obvious, that is, most do not want Ford to the core intellectual property. It is said about the matter of the transfer of core intellectual property rights, Ford and Geely was the same as the couple quarrel, and gradually upgrade to the Cold War, even in the face to break up.
about Volvo’s core intellectual propertyRight, then Ford is insist Aoyama do not relax, determined not to. Geely aspirations, and dispatched a group of experts adept at negotiating team to negotiate and Ford.
December 23, 2009, the day before Christmas, Geely and Ford also announced that the two sides acquisition of Volvo’s main commercial terms of the agreement. When the acquisition of Volvo to the last, including global investment banks, law firms, financial public relations, there are 400 people in this deal for the service. It has become one of China’s history, outside the most complex M & A transactions.
Well, the main commercial terms of the agreement, the last of a puzzle, money, how much dowry to take in the end come down to this Nordic home to marry the princess.
As for Geely last thing specifically how much was spent, Let’s hear next decomposition.