The annual Guangzhou Motor Show held as scheduled at the end of November. In terms of time, the Guangzhou auto show is not like Beijing, Shanghai, Hong Kong and Macao Auto Show is so deep open in the spring recovery of all things, but in the end for the automobile market ends. Therefore, the Guangzhou auto show more significance Summary and Outlook, summed up this year’s event the automobile market, car prices outlook trends in the coming year. So from Guangzhou auto show held each year in the case, more or less able to see the future trends in today’s market. Guangzhou Auto Show this year to that performance, but also indicates the future market, what kind of change?
the number of rare
new car market, the cost of the control to prepare for spring next year
at the 2018 Guangzhou Auto show, the new car market a total of 48 models, and to this year, an official at the Guangzhou auto show new car market was less than 20 models, and new models are few, even new car market before and after the show in the count numbers are far less number 2018 Guangzhou Auto show media day of the new car market. This shows that car prices for Guangzhou Auto Show has a new coping strategies.
In one aspect, the transition from the past to build the formula listed staggering of formula market, which also indicates the low car prices in anticipation for the Guangzhou auto show, after all, in a market slump, the rate of traffic into the Guangzhou auto show has been insufficient to make car prices to spend more money and energy for large-scale propaganda, and this anticipation is likely due to this year’s Shanghai auto show is not optimistic consumption performance. So car companies more willing to invest more money to carry out the new car will be listed before and after the Guangzhou Auto Show, load shifting on the market to achieve maximum publicity.
on the other hand from time to market car prices node of the control. After the release of this year the number of new cars on the Guangzhou Auto Show is much higher than the amount of the new car market, while the Guangzhou auto show held in time just in September and October, when the market is the low season. Coupled with consumer enthusiasm is notHigh market performance, was considered to be the impact of total annual sales of the Guangzhou Auto Show is also difficult to save the final sales. So more car companies are publishing a new car auto show in Guangzhou, to control the time to market of new cars to prepare for spring next year once again impact sales. Of course, this also means that the hands of the R & D cost car prices began to shrink, too many have been unable to launch new products to deal with the various sales hot.
luxury brands still have fun
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compared to ordinary brand of low-key luxury brand on the Guangzhou Auto show but still show good momentum, especially for BBA, in on the Guangzhou Auto show has brought a new car, such as Mercedes-Benz GLS, AMG a 35 L, BMW X6,3 Department 320/330, Mercedes-Benz A4 Avent, A7, and even Aston middot; Martin formally announced at the Guangzhou auto show’s first SUV model DBX of 2.378 million yuan in China from the sale price. Thus, the luxury brand in the Guangzhou auto show is still fun.
BBA stopped the action in the past to seize the low-level market, return to the high-end market continues to exert. But this does not mean that this kind of luxury brand market prospects for the future, perhaps higher levels of the BBA listed flagship model aimed at leveling the first half of this year due to markdowns and was pulled down brand value. However, in order to increase the luxury car brand sales in October, up 14.4 percent year on year view, they still sluggish market is the most fun “winner.”
exhibitors weakness fade, gradually shrinking the number of brands
and increasingly scarce new car market corresponds to that the significant reduction in the number of exhibitors. Two years before the rise of the PPT and repairer different, the big auto show in GuangzhouThe amount of “new forces repairer” has been hard to find and hard to find a single contrast to this year’s Shanghai auto show, disappeared on the Guangzhou Auto Show repairer new forces have GYON, Grove, Qingyuan car, Bo county car ideal car, ACON Nick, country wit Chun, singularity car. Zero run can only nest among the gangways put a “little exhibition.”
It is clear that most of the new force has stayed repairer but 2019. In addition there are some traditional car prices as the Thai public, the concept of cause, Thailand, cheetah, Lifan and other brands have missed the Guangzhou auto show. A significant reduction in the number of exhibitors mean weakness fade, exhibitors have no time to deal with the high consumption of large-scale exhibition. And this situation does not stop at the Guangzhou Auto Show, as the market continued to shrink, survival of the fittest been eliminated under the brand more and more, from the current market environment, 2020 will be a brutal year.
New energy vehicles: car prices determined, the market has no intention [ 123]
If you say the market could continue to maintain the enthusiasm of the automotive sector on the Guangzhou auto show, it is certainly new energy vehicle market. According to statistics, the 2018 Guangzhou Motor Show car prices in domestic and foreign exhibitors featured 150 new energy vehicles, while domestic and foreign exhibitors this year’s Guangzhou Auto Show car prices featured 182 units of new energy vehicles. This shows that car prices for new energy vehicles still has no small interest. Of course, this is based on the normal operation of car prices in the policy-oriented trend, whether it is based on two points or policy restriction rules, car prices will need to further develop this market. But car companies determined to develop new energy market, consumers and whether they intend to do?
In October this year, the founder Xiaopeng Xiaopeng car He pointed out that in 2019 the first nine months of electric vehicles split data, China’s new energy vehicles to taxis, cars and other public about the networkLine platform for the largest proportion of consumption, and can really sell real consumer data only about a dozen vehicles, but even so, its sales volume in 2018 still rose 200% or more. Water makes clear market embarrassing repeat itself, but also to promote the rapid new energy to create electricity routine oil change, whether this market environment is healthy? In fact, the market has been given the most obvious answer, as Xiaopeng said, holding a borrowed iron ball, said Gross, deceive weights, can not fool onlookers.
Market downlink promote market maturity
based on the Guangzhou auto show car prices depressed performance, presage future market environment will become more severe it? For car prices has been very clear answer, especially in 2020, if the auto market continued to slump, car prices in the hands of working capital will be increasingly tight. This does not mean only harm and not good, at least for the consumer, in this market environment, the more the overall strength of a test car prices, after remaining survival of the fittest us most satisfied with the brand, after all, after China’s auto market after the rapid development, which is still mixed with varying quality of the brand, can be a major reshuffle is also perhaps a good thing.
At the same time, this environment also promote more domestic market gradually mature, car companies make cars more carefully, consumer spending gradually calm the mind, and ultimately will form a healthy market system. Motor Show will also be moving away from the utilitarian nature, the real turning Auto Expo from sale for the purpose.
(FIG Articles with source network intrusion deleted)