[ Chexun Wang reported ] November 22, 2019, the 17th China (Guangzhou) International Automobile Exhibition to the party, bring Honda Honda, Acura, three Brand entire vehicle concept sparkling debut series products Hall No. 2.2. The new strategy SUV Hao shadow (BREEZE) led, T power, hybrid family and hot models strong the show, Honda new service brand proposition mdash; mdash; FUN LINK creators enjoy car life blockbuster release, and establish future-oriented new service standards , causing the industry’s attention. Guangqi Honda booth is not only colorful visual interpretation, as well as the trend of advanced interactive areas, also set up virtual communities FUN LINK exclusive high-tech experience, viewers can experience the interpersonal exchange of information and exchange of experience in the virtual community, the new value of the new service brand experience brings.
2019 is the year of Honda very productive. With the new power platform layout is complete, strong-hwan’s models ldquo; core rdquo ;, first electric SUV VE-1 SPORT EV technology with excellent service and innovative initiatives to open a new starting point for the cause of electric, SPORT TURBO, SPORT HYBRID two ace on more power to the growing popularity of the star models, comprehensive upgrade product matrix. Under continued selling many products, Honda 7 million sales milestone reached smoothly. Data show that, in the context of the automobile market downward, Honda bucked the trend, January-October total sales reached 638,788 units, an increase of 7.18 percentage, both start and end year on year positive growth.
in a new era of consumer vehicles, Honda is also actively exploring new relationship between man and car. The show, Honda officially unveiled a new service brand proposition mdash; mdash; FUN LINK record car to enjoy life, to create a service model 3.0. FUN LINK creating life in order to enjoy the car and the car is dual-core, containing ldquo; Satisfied peace of mind to trust rdquo;, ldquo; Smart smart and convenient rdquo;, ldquo; Social social networking rdquo;, ldquo; Sharing together to share rdquo; 4 large core concept of the value of output throughout the service process. Under the guidance of four core concept, Honda will use advanced and mature Internet technology to enhance the customer experience of all aspects of satisfaction and reliability in service, and the car and to dual-core, in special shops each end ongoing class interest and fan club activities, so that over seven million owners of social networking to create a free communication platform between a Honda and users, and users to create more exciting, more diverse, full of possibilities of car life sharing more fun and value.
In recent years, Honda rejuvenation strategy step by step forward, products, technology, service, marketing and other fields escalating, robust system to force to achieve their own steady development. Standing on sales of 7 million nodes, Honda also will be entering a new stage of development. As has deep cultural automobile business, Honda has always been forward-looking industry, look to the future, technology-driven company, with the continuous iteration of innovative products and services that provide new value to customers, and work with customers to explore people, vehicles, future travel possibilities .
Huan new life with advanced technology, heavy products help Honda into the development of a new journey
The Guangzhou Auto Show, Honda new strategic intermediate SUV Hao shadow ( BREEZE) is undoubtedly the biggest bright spot in the booth.
Hao shadow (BREEZE) since they focus much anticipated release. To ldquo; light and shadow rdquo; for inspiration, Hao shadow (BREEZE) achieved SHARP (sharp sharp) X ELEGANT (elegance elegant) design aesthetic. Honda delay the passage of the latest family design language, Hao shadow (BREEZE) appearance exudes a strong visual sense. LED light type distance wings and tail lamp LED light tape tail echo, dynamic light striking. In addition, Hao shadow (BREEZE) is also equipped with 19-inch rims, equipped with six kinds of car color personality, fully meet the individual needs of consumers. Venue to the car, Hao Movies (BREEZE) mounted instruments and TFT color LCD touch screen in the control, the use of modern interior decoration and colorPanel lines, supplemented by more silver trim strip, ambient lighting embellishment, take the atmosphere and has advanced texture.
Yan-line value, the driving experience even more fun. Hao shadow (BREEZE) and SPORT HYBRID SPORT TURBO equipped with two sets of Honda ace powertrain, acceleration performance and fuel economy far more than the same level of the same displacement engine, will be richer product series offers a variety of travel programs for the Chinese automotive market.
to provide consumers enjoy a higher value, Hao shadow (BREEZE) is also equipped with a kick-in electric tailgate, an upgraded version of Honda SENSING super sense of security systems, as well as Honda starting Honda CONNECT 2.0 Chilean guide interconnected systems. To meet the needs of young consumers, Honda also introduced BLACK EDITION Magic Night series, more unique personality, style, feeling stronger. It has a cool all-black body, with a matte black 19-inch rims and body blackened suite, also with seat have exclusive logo BLACK EDITION, both senior and significantly distinguished.
Hao shadow (BREEZE) the introduction of not only enriched the Honda’s product matrix, also achieved a Honda matrix layout compact, medium, large luxury SUV in. Previously, Hao shadow (BREEZE) released very sincerity of 180,000 from the sale price has sparked enthusiastic response. The new car will be officially listed on the evening of November 30 and published all models priced at Shanghai, consumers deserve attention.
On the other hand, Honda’s first electric SUV VE-1 are listed officially opened the beginning of a new career. It is based on mature Guangqi Honda SUV platform to build, to achieve a fit young users of electric vehicles favorite dynamic fashion modeling, for the first time to import SPORT EV technology, power system consists of high efficiency permanent magnet synchronous motors, high-capacity battery pack, highly integrated distribution system composition, can achieve maximum motor power 120 kW, maximum torque 280 Nm bull; m, the NEDC integrated condition mileage of 401 kilometers, 0-50 km / h plusSpeed more than 4 seconds, the full power of pure driving pleasure.
It is worth mentioning that, VE-1 has excellent product quality at the same time, also provide users with matching full intimate service. Honda EV thanks to advanced technology, experience and Honda high-standard manufacturing system and service system, VE-1 allows users to feel a sense of comfort and trust doubled. It also creative services to create a new value system mdash; mdash; WOW STATION, by CONNECT (shared Internet), SECURE (peace of mind protection), BENEFIT (value added benefit), FUN (times to the fun) the value of the four advantages, provide users with new vehicles and experience. In addition, to make the new car more hedge, Honda also introduced ldquo; e road worry rdquo; service packages, users can enjoy more comprehensive than fuel vehicles vehicle checks to ensure that the moment the car is in good condition.
on the market 
VE-1 will help speed up the Honda electric development process, but also set a new benchmark for the value of the EV market, will provide consumers with a more comprehensive selection of car .
two ace power led, full-line vehicle sales gains gratifying
technological innovation drive business innovation. The face of rapidly changing market environment, Guangzhou Honda Automobile insight into consumer trends, and launched SPORT TURBO SPORT HYBRID two ace power, build rich and diverse array of products to meet the increasingly diverse consumer demand for cars.
with the new car on the market gradually, SPORT TURBO growing popularity of hybrid technology, advanced engine technology has also been a growing number of consumers. SPORT TURBO technology includes ldquo; low inertia high response turbo rdquo;, ldquo; dual intake and exhaust VTC technology rdquo; and ldquo; direct injection rdquo; three technical features, both surging power and fuel economy, Comprehensive class-leading performance. Currently, Honda’s tenth-generation Accord (ACCORD), a new generation of Ling faction (CRIDER), newBin Chi (VEZEL), Crown Road (AVANCIER), composed of four heavy vehicle driving force T product portfolio, product level covers Class A, Class B and in different areas SUV. Data show that, as of now powered car T cumulative sales reached 364,329 units, 57 percent of total sales.
SPORT HYBRID power camp aspect, by the 10th accord (the ACCORD) Rui bull; hybrid, Odyssey (ODYSSEY) Rui bull; hybrid, and just listed Hao Movies (BREEZE) Rui bull; three hybrid heavy vehicle components. They are equipped with third-generation i-MMD dual motor acclaimed hybrid system, the system is capable of driving to different road conditions, in ldquo; the EV electric drive mode rdquo;, ldquo; HYBRID hybrid driving mode rdquo; and ldquo ; eNGINE engine drive mode rdquo; seamless switching between the three modes, the fuel economy with a high level of global level. Fear the test of a good product markets, high-class hybrid sedan benchmark tenth generation Accord (ACCORD) sharp bull; hybrid rally gratifying, terminal sales in a single month topped 5000, from January to October sales of 33,282 units, an surged 149 percentage. Odyssey (ODYSSEY) sharp bull; after hybrid on the market cumulative sales reached 17,931 units, the market demand is the norm. It is reported that magic door sensors equipped with Odyssey (ODYSSEY) sharp bull; hybrid sharp bull; Extreme Edition and officially put into operation with effect from November 8 in succession to the shop, will help further enhance the Odyssey sales. SPORT TURBO SPORT HYBRID and the two camps charm full power diffusion, Guangzhou Honda has become an important sales growth.
as Honda’s mainstay car, the tenth generation Accord (ACCORD) 1 – October total sales of 185,186 vehicles, an increase of 36 percentage ranked in four consecutive quarters senior car market sales champion. Since 2018 listing date, the tenth generation Accord (ACCORD) 6 times monthly sales exceeded 20,000, up to now have been harvested more than 300,000 car owners trust. A new generationLing faction (CRIDER), by virtue of a comprehensive upgrade of driving space, Atom stylish appearance and excellent fuel consumption leapfrog charm, from January to October sales of 128,204 vehicles, up 64 percentage surged. A new generation of Ling faction (CRIDER) 9 consecutive months of sales over a million, becoming the first Japanese sales growth rate comparable models. Leading the new trend toward new SUV Bin Chi (VEZEL), it has a trendy look and include a class-leading interior configuration and ldquo; 1.5T + 1.5Lrdquo; perfect power matrix, Guangzhou Honda Automobile industry people through innovative marketing strategies , continued to build helter-skelter fashion wisdom owners circle, help its January-October to achieve total sales of 92,575 vehicles.
In addition, Honda Crown Road (AVANCIER), Fit (FIT), the front range (CITY), also have achieved the same level of sales performance forefront of the market segments.
into the service 3.0 times, Honda new service brand proposition ldquo; FUN LINK creators enjoy car life rdquo; release
escalating automobile consumer market in today’s consumer person in the car more and more focus on service quality and experience a sense, can enjoy a more intimate, important factors that influence purchasing decisions become more valuable service.
Since its inception, Honda has been committed to providing users with peace of mind and trust of sales and service. Back in 1998, Honda With ldquo; start, is synchronized with the world rdquo; courage, first in the country to import four integrated marketing service model, became the first to put forward a standardized system service car prices for Chinese consumers with to world-class automotive products and services. In terms of service standards, the 2001 Honda released the first set of special stores sales process, sales and service throughout the entire process. Since then, Honda continued to improve sales and service processes upgrade. In the Internet era, Honda harder through multi-channel, three-dimensional, differentiated service system, to provide consumers with convenient and attentive service car car in J.D.Power CSI service satisfaction rating among the best in many years.
As the automotive industry ldquo; New four modernizations rdquo; upgrade forward and user needs, car services also ushered in the whole field of evolution. 21 years, Honda either a standardized high-quality 1.0 times, or efficiency 2.0 times optimization are constantly adapt to the times, and lead times, service concept has been implemented from ldquo; vehicle maintain rdquo; to and re ldquo; vehicle maintain rdquo; and ldquo; the owners care rdquo; development of professional trust to customers, exclusive personality, distinguished caring, wise and efficient service. Attention needs to upgrade two-way people and cars, auto show, Honda launched a new service brand proposition heavy mdash; mdash; FUN LINK record car to enjoy life, to create a service model 3.0.
FUN LINK creators to enjoy life to the car and the car is dual-core, containing ldquo; Satisfied peace of mind to trust rdquo;, ldquo; Smart smart and convenient rdquo;, ldquo; Social social networking rdquo;, ldquo; Sharing to create share rdquo; 4 large core concept of the value of output throughout the service process.
First of all, Honda by upgrading the hardware space, improve customer comfort; ldquo to build a big data management and quality control systems background to ensure maintenance of quality,; Satisfied peace of mind to trust rdquo; improve customer satisfaction. Honda also through the line special service to allow customers easier maintenance; create full transparency intelligent service delivery experience, allowing customers to experience the convenience smarter to ldquo; Smart smart and convenient rdquo; liberation customer time.
Honda believes that not only should place special shop services, it should be the people and cars, to create an important bridge between people sharing. Take this as an opportunity, Honda guide customers to create and share common values, common people and vehicles to explore the possibilities of life. To dealerships as the center, Honda organized a series of interest, life spheres of activity fans, owners build circle communication platform; at the same time carry out resource exchange, resource sharing, cross-sector cooperation, explore owners of resources, for the owners to create more and more likely to ldquo; social social networking rdquo; and ldquo; SharingCreate a shared rdquo; to promote the connection between people, to create a more exciting, more diverse, full of possibilities of car life, more fun and shared values.
The brand new service release, is another major move Honda’s revolutionary in the field of service, service brand of Guangzhou Honda will upgrade corporate brand upgrade providing support and development, and establish a new benchmark for the automotive after-market service. As China’s pioneer and leader in the field of automotive service, Honda will continue to focus on continuing to improve customer satisfaction, and constantly build and improve service value system to the times of services to help consumers achieve diverse colorful dream car.
whole system combined force, with over 7 million users work together for the next dream
was established 21 years ago, Honda has always adhere to the comprehensive strengthening business development physique, in full-evolving field of brand management, product technology, safety, environmental protection and distribution, channel development, quality of service, so as to strengthen the strength of the system, and fully stimulate brand rejuvenation strategy, transfer to younger users in mind, continuous innovation, inspiring brand image.
this year, Honda is more positive perception of the power of dreams, moves frequently, continuous innovation in products, technology, services, channels, and create more value for the automotive market, accompanied by more positive consumer dream.
In this era of daring dream, a dream will impatient up. Honda grasp of high-quality user base plate, will create an industry-leading brand fans mdash activities in November 23; mdash; Honda Dream Day First impatient. There will be a giant building blocks assembled engine model 7000000 airborne scene, most car rally Fan children wave of change burst open impatient, even many fans massed classic car collection show the brand with fans to create results.
million – for the next journey, Honda is committed to provide customers with more products and services that exceed expectations, meet consumer dream car. Future, Honda will always take the technology as the core to the whole value chain-based power system, create strong competitive strength, with the user to create the next dream.