quot; universe is one, are each gun hunters, like ghosts sneak in the forest, gently poke out of the way of the branches, trying to keep pace emit little voice, breathing must be careful: he must be careful because the forest everywhere with him as stealth hunter, if he finds something else to life, only one thing to do: shoot destroy it. In this forest, Hell is other people, is the eternal threat, any exposed life of their own existence will soon be eliminated, this is the picture of the universe civilization, which is one explanation for the Fermi paradox. quot;
believe that this text, readers read the “three-body” are not unfamiliar, dark forest laws to tell people that, this complex and unpredictable world of darkness, how to survive: every existence is a threat, and each and there is a strong need to do is to hide his example, until the necessary division.
the moment the car new four modernizations change in the situation is the same reason. In the face of change, the era of the advantages of the internal combustion engine and can not play a decisive role in the competition between the various car prices went back quot; Dark Forest quot; state. Notwithstanding Tesla, Wei to share this new forces seem crazy, but behind the beast has quietly hidden in the shadows.
as a beast but why do anything? Not out of fear, but in the experience of countless bloody, dark forest realize the true meaning of the law. But in 2019, the king of the automotive world Volkswagen Group, finally shot. New Clothes
Giants
at the 2019 Frankfurt Motor Show, Volkswagen giant offensive, just sounded the clarion call, ID.3 release, although strong, but the discerning eye more clearly, the public To a large floor plans, the need is Chinese. China’s specific plan Why? Volkswagen left a suspense.
on October 31, this mystery was officially opened. Coincidentally, it is the West Halloween night, countless men and menSelect the makeup to female fierce quot; beast quot; celebrate the arrival of the festival. Volkswagen won the European natural essentials, but it’s quot; change the makeup quot; more sophisticated, with a seemingly innocuous quot; New Clothes quot; were playing, a grand plan to his right.
This is a new dress from the public at 20:31 on October day started with a new brand identity. In the new logo, V, W more slender two letters, while the spacing between letters becomes larger, the whole Logo itself from the original 3D effect, transformed into the second element of blue color style. According to Volkswagen Passenger Cars brand, chief marketing officer Jochen Sengpiehl introduction, this design concept highlighted quot; people-oriented, digital head quot; style. Need to draw the focus is explicitly mentioned in the official public information in: quot; in the digital head this idea, with the new Logo ‘rhythm frame’ design, will enter the most smart devices including smart watches, including in. quot;
would mean that how? When a Logo, not only appear on vehicles, stores and advertising, but also landing the phone, Pad, smart watches and other terminal of this means: the public had painstakingly spend a lot of time and money in software, sharing travel, eco-smart building level layout, already mastered. Volkswagen has been declared quot; into a high-tech companies from carmaker quot; the idea has begun to become a reality! The Logo replacement, is to change kicked off!
Attack on Titan
Coming back to the public onslaught, if the Frankfurt ID.3 release just sounded offensive horn, and that 31 brands in China’s release is launched the assault! We came to the scene just ID.3, the entire ID. Family (ID. Volkswagen brand new electric) are high-profile appearance.
It is worth mentioning that,In Frankfurt glance of ID.Cross officially received Chinese name –ID. Has shown signs. The platform will be based SUV MEB ID as the first one in the Chinese market. Family MEB platform (the public electric car modular platform) vehicles for volume production within the next 12 months. Volkswagen China CEO Pingsi Han (Dr.Stephan Wllenstein) exclusively revealed to BAO Jun, ID name when this is not the final production has shown signs SUV, the car will be held in the FAW – Volkswagen production plant in Foshan and Shanghai Volkswagen plant in Anting , two joint venture companies will only make changes in the car’s details, the name will be different. In addition, ID.3 models will be settled in Shanghai Volkswagen, according to Feng Sihan revealed, ID.3 and ID. Has shown signs is only the beginning of the public attack, 2020-2022 years in China to localize production of eight ID. Brand models, import 3 models MEB models.
Volkswagen Passenger Cars brand electric vehicle product line sales and marketing person in charge Silke information Bagschik given more specific: quot; to By 2025, Volkswagen models MEB will produce 33 models in the global amount. Among them, nearly half of the models from China. Our goal is to 2025, MEB annual output of 1 million cars worldwide, two-thirds from China. quot;
and these figures is the public landing in specific RoadMap E strategy developed in 2017. The strategy is displayed: from the
2019, launched MEB-based platform for pure electric vehicles, namely electric modular platform; from
in 2021, launched PPE platform based electric vehicles, That luxury pure electric platform; from
2025 (to early), launched on SPE platform of pure electric vehicles, namely sports car electric platform;
2025, Volkswagen will offer 80 models new energy vehicles, including pure electric car 50 models, covering all Volkswagen models. Vehicle mileage will reach 600 km;
In 2030, the Volkswagen Group, a wholly brand 300 balance models are at least will launch an electric version of the model.
This is an ambitious plan that will reverse the effects of stroke caused by diesel door to the public, will also set up a green, environmental protection, science and technology , the image of the person in charge of the new public, but this is not in front of the new four modernizations, Volkswagen blueprint all.
giant killer
to the public why such a rapid development of new energy vehicles and the number of production? In addition to cost, there are other considerations, the author here to sell a lawsuit, or take a look at the giant public real killer. For the traditional automobile manufacturers, the new four modernizations (new energy sources, intelligent, network-linked, sharing) in every direction, may have been unfamiliar. But it does have focused on the vital parts. Such as new energy technology is the foundation of the other three, it has a simpler structure, more efficient operation of electrical and electronic architecture, to the intelligent, network-linked, sharing to the limit. But electrical and electronic architectures and operating systems as intelligent network-linking of research results, but also alone in the ICE (the traditional internal combustion engine vehicle), HEV, PHEV models carry on. So do the electrical and electronic architecture and operating system support intelligent network linking applications become the acknowledged leaders in new car prices for the transformation of the four modernizations, and the public’s killer in this.
on October 31, VW publicly available information, we believe that the most important two things: one is the only center with two electrical and electronic architecture of the processor E⊃3 ;, another is the public itself to create software operating system –vw.OS.
With the development includes autopilot, vehicle networking technology, the car of the future will be faced with the geometric growth of data, an efficient electrical and electronic architecture, as if a nerve is composed by the information highway network, only enough efficient, safe, in order to be considered to play and execution capability of the vehicle to the limit. It can be said that the future of car necessary hardware foundation.
electrical and electronic architecture E⊃3; the advantage of improving vehicleOperators force at the same time, the traditional hundreds ECU (Electronic Control Unit), integrated into the inner two central processors. In addition to cost savings, but also significantly reduce the complexity of the system, increase management efficiency. Authoritative supplier Bosch invented CAN bus, has put forward the famous theory of electrical and electronic architecture six, if the normal multi-ECU architecture is in the lowest end of the first stage, the public infrastructure has been at the height of the fifth stage , and now known to be able to achieve this level of only two Tesla with the public. Even the most cutting-edge Tesla Model 3, also uses three central processor, while the public E⊃3; architecture uses only two, and is compared with the Model 3, the physical isolation of important functions on the basis of the development, it is relatively higher level of system security! People have lamented the public with the ultimate foundation!
Since ancient times, hard and soft multi-CP (joke). vw.OS is E⊃3; on the electrical and electronic systems hardware architecture, the application is completely eco-play software operating system. Compared to the recent car prices make love to hate Android Automotive OS, calling the car when the underlying data, vw.OS do not have to worry about the problem because the underlying data open the core secrets leaked, especially in the automotive underlying data interaction, own system obviously has a more rights and better performance.
Meanwhile, in another operating system and confront powerful enemies Tesla, the public has an unparalleled scale advantages. Volkswagen Group CEO Herbert middot; Dis in an interview when he said: quot; in hardware, Tesla also has a platform designed specifically for electric vehicle development, we have two companies at the same level. But in software, due to the huge scale of our Tesla difficult comparable to us, because after all, is the amount of software a hardware production game, if you want to do software, you must assemble 10 million devices, rather than 1 million. quot; a larger scale, to attract developers level, we have a greater temptation, which means that third-party applications, the public has a more abundant resource, which is like the face of Andrews and Apple, QNX applications too little is inevitable disadvantage. This explains the foregoing, the public whyTo quickly increase the size of the category with new energy models; only the formation of scale, in order to better build ecological, but also to realize a lot of produce and transfer data! Simply by vehicle manufacturers to profit world long gone, generated by data services and data profitable era is coming! Volkswagen had no doubt want to clear the play in the software world, and come prepared.
As early as August 2018 Volkswagen Group has announced to spend nearly $ 4 billion to develop a new on-board operating system and car-sharing service. In 2019, Volkswagen established a direct Car.Software sector, which is expected to recruit 5,000 people in 2025 were related to research and development, which is the world car prices, most software developers into digital. Also in 2025, Volkswagen announced when all the new models will use the operating system and vw.OS car Volkswagen car cloud services with Microsoft. This year is the first equipped with the launch of ID.3 vw.OS operating system models, the car will begin delivery in 2020.
One of the important functions
vw.OS is to connect all kinds of important services, such as car cloud services. In terms of after-sales links, the establishment of a public cloud-based computing platforms, namely quot; unified digital platform quot; (ODP). Using cloud technology to connect vehicles, customer service and three. And with Microsoft to build a new future for the networked automobile quot; Volkswagen automated cloud quot ;. Volkswagen cloud computing and rely on Microsoft’s cloud platform to build things, using Microsoft cloud services to help create in-vehicle consumer experience, telematics and productivity solutions. Volkswagen by building their own private clouds and car digital platforms, will be able to after the vehicle is sold, based on digitized data mining automotive value chain, more accurate touch user, do better after-sales service, financial services projects.
Another service will vw.OS connection is shared travel. Back in the 2016 Guangzhou Motor Show, Volkswagen Automobile Group will announce the first drops of travel and cooperate. In the same year in May for $ 300 million public investment in the UK taxi software company Gett, and become the only capital round of financingsquare. November 2017, the company set up a Mobility Asia. Over the same period, Volkswagen also released a smart travel service brand Yat drive (ezia). December 5, 2017, Volkswagen once again released a new independent brand Moia, focusing on force network about the car business, the brand will exist independently as Volkswagen’s 13 brands, together with the traditional vehicle sales business has become a pillar of Volkswagen . Of course, such an arrangement is not complete, in July 2018, continue to offer the public a shared trip quot; WEquot; ecological planning, the ecology will accommodate cars, electric scooters, electric bicycles and other vehicles, providing quot; long distance + short quot; timeshare rental service, and network service Moia about the car complement and complete the last kilometer of travel distribution. In June 27, 2019, the first phase of the formal implementation of this program – in Berlin, Germany Volkswagen launched its first car sharing service travel WeShare, and full use of pure electric vehicles. The access services will support vehicles, computers, mobile phones, smart watches, smart terminal, which explains why the public quot previously mentioned; clothes quot; To enter the reason so many smart devices. Volkswagen’s ambition, in quot; new clothes quot; of quot; cover quot; next, is becoming increasingly clear.
Written in the last:
can be seen, after all the layout of the public, today, by vw.OS with E ⊃3; series, it has become increasingly clear, clear. Volkswagen no longer rely solely on that platform to build cost advantages of traditional car companies, but has been transformed into take-all hardware, software two, the aspect of new energy technologies and shared travel services large technology companies. In the face of such a monster, and whether the new forces repairer and his ilk, even many traditional car companies, also appears to be quite weak.
but it will eventually come to one of the monster hidden in the Black Forest is already emerging, I believe that haunt other beast will not distant . God is the way of wisdom, hawk, fish shallow Xiang, Shuang Tian Jing million class free, the big and mighty, the small to flexible,Hope of change in the automotive sector open the door to the occasion, different players can find their own way to survive in an era of change, writing their own wonderful.