As we all know, Lexus is mixed in the second-line luxury brand. Compared to other brands, three differentiated five-use price-selling, Lexus not only has no price cut, but it is the price of the ES, RX model, but also the price, the price, the higher the price The more consumers have, fully reflect the psychology of the Chinese people to buy and do not buy.
Of course, everything will have exceptions, Lexus’s products are not every sales, just like this most entry UX, many times have a state in which no one is present.
From sales data, the sales volume of UX is 1437, and the accumulated sales since this year are 8820 vehicles. It may have a friend who feels good, and it is not bad. After all, it is an imported car identity. However, after seeing the accumulated sales of RX and NX, I believe that your attitude will change.
From the product force, UX is still quite competitive. The appearance adopts family-type design language, large-size air grilles, the sharp headlights on both sides, excellent inactivity, bond the current aesthetic needs. The side uses a multi-paragraph rising waist line to outline the rich visual effects.
The interior part is along the style of Lexus exquisite home, and the middle control stage slightly tilts the driver side, and it is more convenient and fast, and the work materials are also the high-Lexus. Level, suture is neatly drawn, and the position hitting the hand is a soft material. 
In terms of power, UX provides two sets of fuel and hybrid power, all of which are mainly high efficiency fuel energy consumption.
Comprehensive look, I feel that UX does not have too much problems, a very balanced car, and the price is also the lowest in Lexus. Why is sales more bleak than other models?
No.1: low price but the configuration is also low
UX’s guide price is 25.9-387,000 yuan, according to the practice, Lexus’s model entry version configuration level It is very good, reaching the medium level level of other joint ventures. But UX is aException, the UX200 special edition is priced at 259,000 yuan, there is no Toyota TSS driving assistance system, reversing radar, keyless access, etc., the frequent use of frequently used frequencies. It is equivalent to bought a blank car. In contrast, the joint venture model of the same price can basically buy the top match, and the configuration is basically an overwhelming trend. Not everyone’s money is a wind blow, if the most basic daily use is a problem, don’t mention the brand premium.
No. 2: Space is too small, does not match the official publicity positioning
The positioning of UX is compact SUV, From its size, the length and width height is 4495 * 1840 * 1540mm, the wheelbase is 2640mm, and there is a certain gap between the real compact level. The space is not satisfactory, the back space is very promoted, and the adult of the height of more than 175 cm is sitting in the rear ruling. It is quite uncomfortable. The tail box volume is only 225L, and the baggage of 5 people is difficult to satisfy. It is very high in the requirements of the country, and UX obviously cannot meet the requirements, so many consumers choose to give up this car.
No.3: When selling, hunger marketing
Due to the success of ES, Lexus is too high, In the past, UX can also reproduce the popular sales situation in ES. It is also engaged in hunger marketing when selling. The car needs more boutique. If you don’t add, you will go through the waiting period for a long time. But later, the market feedback was very poor, did not reach the expectation, forced to sell, but in fact, it has been too late, due to excessive marketing and product power do not match, causing this car to the edge.
Summary
In combination, Lexus’s UX sales downturn is not a problem with product strength, but the manufacturer extensively promoted This car causes consumers to see buyers in seeing real vehicles and prices. At the same time, this is also a certain extent, the brand is just the role of the brocade, the actual sales of good and bad more or relying on product force.To support it.