This year’s May 4th Youth Festival, the B station once again came to take advantage of the market. Please write a letter from 955 middle school students to write a name “I don’t want to do such a person”. Summary After making a small video, I immediately publicized it.
Despite the many retro and controversy last year, with the reaction of the video of this year’s video, the B station will take advantage of the style of the battle to be met. After all, the theme of the young people never time, a generation of people have a generation of people, a generation of people.
The young consumer market is like a video theme is a gold mine to be explored deeply.
In recent years, young consumers have been strongly mounted on the consumption stage. Their powerful consumption, not only fires new consumer beverage brands such as Yuanqi Forest, but also let Tmall new brands, new domestic goods are rising, even this wave of consumption offensive, but also accelerate the entire car consumption market Young process.
Further, young consumers will not end in the short period of time in the short term. In this, the brand is confirmed, the price threshold is relatively high, the product is more diverse, it has become one of their most intentional models. However, for young consumers, “Pain and happiness” may be their true portrayal, a lot of good products, how to choose a problem that makes people a headache.
In this industry challenge background, the 35-year-old, the choice of Kay (pseudonym), which is engaged in the sales work, perhaps with more references to more young consumers.
First, the strength of the young people pay attention to the focus
The king of the 35-year-old is very representative.
In the consumption attitude, the king said: “Ning is the attitude of my consumption, don’t say the most expensive, but choose the right to make yourself, I will not spend money on my favorite things. Money. “Rigor and harsh, this generation of young consumers pay the maximum difference between the value of the older generation.
In addition, he said, when paying a family,The primary considering practical use is personal use or home use, and then the product power and brand power, while the driving experience is also available. Based on this consideration, the king finally chose the 2019 2.0L automatic Zhiji luxury enhancement version, and currently driving about 50,000 kilometers.
So, why did the king choose a Kia Zhi Run under this nearly strict cargo request? In fact, his car is quite dramatic, really should “there is no contrast without harm”. 
Considering the use of home, before the car, the king also looked at the hacker with the intellectual runner, and the way to relatively hot SUV. The same 10-15 million price range, buying a scoring can buy a high-rise, buying hacker and violue, can only buy an entry level, then comparing in space, intelligent interconnection, intelligent security, etc., the result is obvious, Affirmation is larger, configuring a higher scorpion.
More importantly, the family when the car is also choosing, his wife hopes that the car is based on the practical basis, the color value design is a little of.
About the color value design, Kiaiji will naturally attack the city. “The look of the scorpion is very angry, hard, atmospheric, very identified, open, the family is very satisfied.” The king said in an interview.
In terms of male consumers generally pay attention, the Kia also makes also take into account. According to Wang Zhong, the chassis of Kiaiji run is very stable, and it is independent suspension before and after, whether it is a slow tape or a pit, the car is not clear, and the car will not be obviously shake, the high-speed surface is also increasing. It is relatively small, especially the steering wheel is very flexible. 
In addition, many owners including the king will feedback, and the Yichi running fuel consumption is very good. In the case of air conditioning all the way, the high speed is basically three oils, and the urban area is more than the car. Blocking is stopped, so daily is 7 and 8, such fuel consumption is very excellent for compact SUV.
The more critical is that the entire driving space of the sub-development is still very sufficient, plus 6: 4 separation of the seat design, the rear floor leveling treatment Not only bigger, even still, can meetYoung consumers have an old and small travel demand from everyday go to vacation.
Of course, the most concerned smart car net configuration is the most concerned, and the Kiazi Run has also achieved as much as possible.
“The smart vehicle system is very easy to use, 8″ display big screen looks advanced, easy to use, can voice control, air conditioner, multimedia, phone these frequencies high. ” In response to the vehicle system, the king will give this feeling, “especially this UVO system, I can control the engine, adjust the air conditioner, shuttle the window, can also find the car, I can find the car through the phone. And driving the door. “
It is worth mentioning that Kiaozhi runs this version of the security configuration very comprehensive, with a reversing radar, reversing image, uphill aid, steep slope relief. “Safety is still quite comprehensive, let people feel comfortable.” Wang exclaimed. 
II. What did I change?
Some people say that bought a car, your life radius will expand; the radius of life is expanded, your life will change. This description is very attractive to the Ya Zhi Runner.
“This car has changed my life!” During the interview, the king is more than once. “My previous car is a car. The whole family will take more things with it. It’s too crowded. After changing your teles, go for a short drive, a family 5 people and a mixed-to-hateful thing can be installed together. It is not cumbersome, the space is abundant, and the control is convenient. “
” actually use, on the one hand, the intelligence control and space is very satisfied; on the other hand, the scientific and technological configuration of the Zhi Run I think compared Other models in the same level should be rich, habits to the Zhi Run, and then think about the way to test drive before, and it is a piece. “Wang excuses.
It can be seen that the scorpion is covered by balanced product to cover the needs of different age layers, breaking the stereotype of home SUV single attributes. First, there is a special friend in space, you can start. Second, the wisdom run is “tough guys”, and it is “trend guy”. It is “with connotation, textive knowledge.””” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” ” It goes out and the little girl gather, the children will like to see the stars through the skylight, the people of the owners like it can be installed, people who like it covers different age layers.
“The intelligence running now is a car worthwhile. If you will choose to change the car, I will also choose the day, space performance and ride comfort, driving assistance system, and the use experience of the vehicle system is much better than other brands. “Wang said in firmly.