In 2010, since Jobs plaque in Apple release, you will suddenly find one thing, all kinds of other categories around you. Will also have a similar display mode. Behind, it is a big screen, the new product is going to the stage or open to the stage, the person who speaks to the stage, gradually from the suit, put it on the casual clothes, jeans + shirt or T-shirt, sneakers Or is casual leather shoes.
This possession, interesting characters need to be a few alert army and Elonask, they have a commonality, although people have some need to reinforce in the expression, such as Mask’s mouth, such as Lei Jun’s accent, etc., but does not affect the core highlights and products at the press conference. Xiaomi’s mobile phone, tablet, notebook sold, Tesla’s sales naturally don’t have to say too much, high boat boat.
Nowadays, the product is a model for the king, and the problem of the speech is just a small problem. I will talk about this topic on the conference. Recently, a high-traffic car company has also opened their own new conference, and there is a series of peripheral behaviors, ideal cars. And many points about the ideal cars, let us directly think of the top flow car, Tesla.
Buy factory / upgrade new car / conference, ideal car is like Tesla
The capital market likes to give the car to play a relatively icon symbol, for example, Xiaopeng has been US stocks Known is quot; China’s Tesla quot;, the core reason is that it and Tesla are high-intelligent as a core highlight, automatic driving, intelligent network, and more. This kind of trait is not the same as it is.
Because Tesla’s related capabilities, in many levels of public opinion, car companies are interested in being willing to go with Tesla. Who is the most like Tesla in China? This answer, it is not clear before, because Tesla has changed, but now, this answer is better, because it is the ideal car.
Two shallow cases in front of you, new cars / new factory.
First, a new car recently listed,This delivery is high, high sales, and the family welcomes and can smoothly get a lot of new energy purchase discounts. It is really in line with product manager thinking.
First, the recent new ideal one is upgraded, behind the old price of 10,000 yuan, is a small modification of the design, the fuel tank capacity increases + generator efficiency, and the end of the end (NEDC battery 1080km) The seat has been used in soft material and then adds the first row of second row seat massage. Next is the weight, changed 2 horizontal journey 3 automatic driving special chips, thanks to this, new ideal one NOA active navigation assistance driving will be realized in the third quarter of this year.
The price difference of 10,000 yuan is undoubtedly a heart that hurts many old owners. The reason is that if yourself in the bag 1 Wan Yuan wants to upgrade these, sorry, can’t do it. Even because of NOA, with an 8 megapixel camera, the ideal sales personnel can even say to consumers: price increase of 10,000, when I bought NOA, the remaining battery life, space, seat All upgrades such as chairs are free.
Of course, don’t have a preliminary expectation for NOA, Gaode accuracy map is associated with car companies in the existing auto market, there is not enough driving / use data, it can’t find true bugs And modify it. At the same time, the anti-interference ability of 8 megapixel cameras, the integration of the horizon chip, ideal, algorithm, everything needs to be continuously improved.
Have to say, ideal product manager thinking, Bitesla is precisely too much. Chinese consumers have the appeal of new energy vehicles, which is worth it. Tesla’s sales active as Model 3 / Model Y is the global product operation idea to meet many consumer demand, and achieve vehicle purchase through continuous reducing costs, and then, through software service content Growth of profits. 
So, with the value of Value of AP, EAP, FSD, etc., but Tesla is clearly not very good to grasp Chinese consumers, where is it, less than 2 percent fThe SD optional rate means that now Chinese consumers don’t want to pay. So, such a pair you will find that ideal one ‘s successful thinking is that it is very good to grasp the core needs of consumption, and buy as little budget as possible, other brands have not, even in this The car is standard.
The big space, 6-7 seats in the whole family, this time NOA pilot driving, etc., the more you better. However, ideal and Tesla’s propulsion thinking is also different. Tesla is throughout the cost, and through software profits to achieve the increase in revenue, ideal is to reduce cost, lower cost, and then lower your own cost. . Even, when a chance of a chance, the engineer also spits over a slot in this regard.
Well, from the model, Dongan’s three-cylinder engine, the suspension of special materials, etc., is an existing example of cost control.
Then, let’s talk about the factories.
Recently, industry news about the ideal car is that it has almost determined to take over Beijing’s modern first factory. From this perspective, you will also find the idea between Wei, Ideal, Xiaopeng, and Tesla. It is also the option to enter the market, gradually standing with the foothold / market value + sales increase, Self-constructed factory.
And Tesla / Ideally selected is to directly build a factory, then acquire the factory. Although there is no right and wrong, you will find that the former’s reason is higher, gradually advance / judgment the future, and the latter’s fight is higher, and the different points are there. Different points are behind. The secret force of a group of giants, Ideally there is no level of reusability.
Product manager thinking, have a chance to win, but the way is touching
Li Xi once published a one in his Weibo Article about the product manager upgrade, now, it seems that it is quite appropriate in the ideal car. 
The first level of the product manager is blind learning and plagiarism, and the skin is shallow and likes to play. The second level is the best product for selecting the industry to perform system comparison, in product value, product quality, product cost, productFour levels of prices are looking for opportunities to achieve cost-effective purchase factors. It can be used to do this, that is, the head is 10%, excellent risk is not big. The third level is to explore the essence of user needs. I want to know what the essence is, and then dare to pay.
From the ideal development trajectory, it is the three logic of this product manager. Relying on the incremental technology as much as possible to meet the policies and winds of the time, the relevant new energy is just the best cost performance, this In the idealistic cost control, the cost control of the vehicle (Dong’an three-cylinder, etc.), and then combined with the new energy source given by the unlimited restriction policy, 0 purchase tax policies. It has a reason to shout out, and the price of the same price is the most suitable slogan like SUV, and it is worth mentioning that because there is an advantage of Internet thinking, its three-screen linkage is also leading throughout the new forces.
What is the level of the third layer, we have no detailed details of the special depth, which can be costly, salary suppression, or Others. Of course, if you know the product manager’s work function, then combined with Tesla / Ideally, these companies with similar thinking patterns will find that the advantage is that their products can meet the hard demand for consumers.
For example, Tesla can meet the needs of the design, take the lead in applying intelligent driving needs; ideal can meet the needs of home new energy space SUV demand, to some extent, to solve the needs of mileage anxiety.
However, it is also obvious. 
quot; I think is the pair of quot; in this conclusion, there is a lot of cases to be related to the relevant proof and scrutiny.
Tesla believes that their own FSD, EAP, AP, according toIt is enough to rely on visual neural network and is safer than ordinary drivers. In the end, the result is that consumers, there are too many related reports and cases in front of them, the topic of this year’s hot discussion is quot; Tesla’s related models have long been technically zero, but I don’t know why I don’t change quot. , Even, Mask is also preparing to cut off millimeters in the next FSD V9.0, only let the vehicle relies on pure visual programs. Well, under bad weather, we have no results.
Ideally realistic case is that it has previously hanging events. Although a series of consumers posted their own related hanging tears, breaks, but eventually did not get a reply. Until, the relevant regulatory agencies involved, ideal had to open a quot; hardware otaquot; cumbership recall declaration.
Stubborn, is a short board for product manager model thinking, the problem is greater, and there is also a good change behind the stubborn.
Write in the last: 
Tesla, good change, explanation is, we will adjust the relevant price according to the consumer’s situation and the company’s own production, research and development, dynamic to adjust the relevant price , Strategy, etc. As a result, the relevant benefits of the old owners are not guaranteed, and the user group portrait of the new owner has changed in the change of Tesla.
Ideally, I don’t even have the pain points for Chinese users, so that the old owners are embarrassed. However, now it is, we can also find the limitations of its product manager thinking. When promoting the extension technology model, the caliber is quot; the pure electric vehicle is quot; when the media asked the pure electric model, the caliber is quot; the increase is one of the most suitable techniques; However, in the outgoing call, another answer will be launched, and the research and development of their own pure tram is started and upgraded the extension technology.
I have talked related questions and some owners, and they have always been full of power, and I started to play my own small abacus under this change.
Talk to thousands of words, essentially difficult to thoroughly analyze the ideal of this company, we can find a prize from itOne side, but you can also find a newly exposed nuot; ceiling quot;
The thinking of the fight, in the early days of the company, however, once the topic of the medium and long-term development, such thinking has not yet been born correctly.