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In April, sales plummeted, Tesla’s “high-tech” myth, why will it be destroyed?

Shanghai Auto Show Rights has been in the past month, but Tesla’s negative news did not stop, this is not, on May 17, 2021, a Tesla hit two traffic police who were duty, leading to Two traffic police injured; May 18th, Chongqing, Caslan hit the wall under the garage; May 19th, Guangzhou, Made Model 3, after the high-speed driving lost, hit the trees; May 22, Guangxi The first Tesla is suspected of suddenly out of control. Automatic reversing bus rushed into the store, causing all the stored glass to break.

House leaks, in the middle of the night rain, in the “brake failure”, Tesla’s myths are being shattered. In April 2021, the sales volume of Tesra Model 3 in April was 6,264, but it was not possible to compare with 25,327 performances in March, 20.23 percentage in last year. In addition, Tesla Model Y sold only 5,407 vehicles in April, which fell nearly 50% from March.

Although in April is the traditional sales season, in Tesla After the body, Model 3 Direct competitors sold 5,746 EVs, Ideal One is a small Saint Testl Model Y, sold 5,539. Tesla’s high-end new energy model sales festive model is ignorant.

2021 The world’s new energy car sales list

The brakes of the fermented in the middle of April have failed, really affect Tesla. Sales? Brake failure is on April 19th, there are more than ten days after the incident, and the influence of Tesla sales is still a certain degree of impact on Tesla sales, but it is the upcoming May sales. .

Although the novel is not confirmed, it is true. Is it true that Tesla has problems, or says that the owner is not properly? ! But it is undeniable thatTesla was in the public relations crisis because of this incident. It is estimated that many consumers who are preparing to buy Tesla will also maintain a state of view because of this event.

But to say that the 10 days after the public relations crisis can affect Tesla April sales, it seems that it is said that it will take MODEL. 3 For direct reduction of 190,000 sales obviously unlikely! So Tesra sales did not only one reason in April.

According to Tesla official explanation, Tesla Shanghai Super Factory Model Y production line is suspended in two weeks of upgrading production line equipment in April, discontinued It will significantly affect Tesla’s sales. In addition, Tesla has also exported 14,000 cars in April, which is basically the same as the domestic sales.

However, if there is still a cause of fluctuations on sales, Tesla stops expanded is the fact of staples on the board. In March this year, Tesla is expanding in the factory to increase production capacity. Coincidentally, opposite the Tesla Factory, there is a land that is selling, the area is generally half of the Tesla super factory. If Tesla can take this air, production capacity has increased 200,000 units. But unfortunately, Tesra intentionally missed this treasure, which means that Tesla pressed the pause button on crazy expansion.

The non-harmony of Sino-US relations also enables Tesla’s crazy development to obstruct it. It is reported that due to the caring of China and the United States, the United States is China While exporting tariffs, the tax policy will also be levied by China’s electric vehicles, and the tax policy changes, which also makes China’s Tesla returns to the United States’s planned soup. According to the news of Reuters, there is nothing to stop the US electric car manufacturer Tesla (TSLA.O) to suspend Shanghai Super Factory has become a global export center, but also intend to limit China’s production capacity in global capacity.

Positive so-called, movingThe negative effects of the whole body, Tesla, made us with the gambling agreement signed by Tesla and the Shanghai Municipal Government: complete 100% of the domestic rate, and achieved the tax amount of 2.23 billion yuan per year in 2023, otherwise Shanghai The factory will return the land to the Shanghai Municipal Government, and Tesla will also face the situation of rolls. Nowadays, Tesla is under pressure in the domestic market, sales will inevitably be affected, coupled with overseas market factors, if it is not the gambling agreement with the Shanghai Municipal Government, Tesla is probably not only selling stalls. .

Through the beginning of the event, from Tesla into the domestic market, to the development of domestic development, and then to the consumers frequently, Tesla’s biggest question, is that it is arrogant, and there is a problem, it is never looking for problems, and it is always complained that this consumer does not understand the car.

The other side of the earth, Tesla Mask suspected of manipulating the Bitcoin, then the pot is not environmentally friendly (Tesla announced It is no longer accepted by Bitcoin, because it is worried that more fossil fuels will be consumed), and Mask is falling to the protagonist of Tesla.

Tian Ge believes that Tesla’s development should be seen in two. First, as the “squid” of the new energy vehicle market, Tesla is relying on a good product and price advantage, and the new energy market has played a certain agitation effect, which has indeed stimulated the vitality of the domestic new energy market.

However, in a long time, Tesla could not be “push” problem, accusing consumers. Square attitude, do brand culture, constantly improve your own soft strength, correct the problem is wrong, this is the right way. It is to know that the Samsung mobile phone is retreat from the peak in the domestic market, not just a simple product force problem. If otherwise, Tesla is inevitable to take the Samsung mobile phone to turn on the factory, and roll away the old way of walking. Welcome to “the” vehicle domain “, leave a message below, share your views on Tesla.

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