Mercedes-Benz is actively accelerating the development of pure electric market, not only to build a pure electric family EQ sub-brand, has introduced new products, it has been published or is expected to launch a new car there EQC, EQE, EQV, EQS … and so on. However, in order to move EQC as a stepping stone to challenge the United States market, it seems to have been a setback, originally planned to market in 2020 when the process will be delayed until 2021.
According to foreign media reports Automotive News, Mercedes-Benz will be delayed EQC time in the US market, its causes and Tesla electric car market in the United States the case related to dominate. Mercedes-Benz, the new field of electric cars, although the pursuit of rapid development, but still want to have too much risk. After the current status to the US market, Mercedes-Benz electric vehicles for consumer acceptance is still far less than the Tesla product, so the parent group Daimler to suspend the assessment that the market, until the EQC footing in other markets, accumulate more positive comments , re-entering the US market challenges of electric vehicles overlord.
have such doubts are not too cautious, because previously been trying to collide with other automakers in the US market Tesla positive. Jaguar and Audi has introduced electric-powered cars in the United States, but Tesla has a relatively complete product line of hardware and years of operating strength, drastically reduced space for the development of these rising star.
Mercedes-Benz plans from 2019 to 2022 will be published 10 pure electric car models EQ, EQC is currently the most popular class from the market, it is suitable as a test market reaction to the first product. In addition, EQ focuses on new cars but also shoulder great responsibility, to help achieve the EU’s Mercedes-Benz car factory to reduce carbon emissions norms.
EQC has been in the European market, and the sales response is good and does not therefore imperative now is full of risks and variables entered the US market, and Europe is a priority in order to fast-growing local demand. In addition to these reasons, EQC fight shy perhaps there is another important reason: lack of endurance. main competitorTesla Model X 100D of EPA endurance is 523 km, NEDC European test specifications endurance was 565 kilometers, compared EQC NEDC endurance of 451 km, has a certain level of lead, which can also affect how much consumers buy.