In a recent chat with the boss’s time, as after 70, he said something about the age of thirty, I feel very deeply the words: “Your generation in which the living environment much better than my generation but with my generation alone and keep dreaming of winning a trick compared to all walks of life you now face is saturated, intense competition, not only to keep dreaming, but all-round test of your ability. “[123 ]
indeed, today’s youth which is highly competitive years, not only keep up with their peers to compete, but also with 60, 70 and 80 after the competition, hard skills is the best way out of this era. Like the highly competitive environment in which the young man, now that China’s auto market had not planned allocation of years, but just like a roller coaster, after a peak has been in decline, the stock into the era.
after the tide receded, only to see who is naked swimming, today’s consumers freshness of the car gradually subside, begin to address the real purpose of the car, rather than put up a front, to become more picky. So in terms of car prices, which is a challenge and an opportunity, the key is how to read the consumer, so that cars become consumer life “partner.” Into China after 15 years, the cumulative sales of 330,000 in the past decade to nearly 5 years sales climbing higher and higher, cumulative sales of over 100 million, becoming the second-tier luxury brand camp after the BBA, Cadillac changes experienced by the consumer it is not picky reason to change the car to mature.
Today, Cadillac, stood cumulative sales of 1 million the turning point, Cadillac had more thought, at the same time the implementation of the new American-style luxury, but also began to focus on the emotional aspects of consumer demand, standing on the shoulders of giants launch of the Cadillac brand CT5 placed the value realized from sales to double upgrade expectations. And recently,In Changsha, the author of this elite social life for the new rear-wheel drive luxury car for a test drive, then CT5 whether the target population with China highly fit? After the test drive I got the answer.
today’s new stage of life in which the life of the elite is professional upgrade, upgrade of wealth and the role of the upgrade stage; they face is the most important of a watershed that is, from immaturity to maturity, from uncertainty to determine the watershed; their biggest challenge comes from the traditional path and the path of self Game between that work and stable game start their own businesses, enter the game and Ningquewulan marriage, having children, and two of the world game. Today, a new life after 85 elite It is in this way trying to balance their own life and career, the choice of travel tools that they advertised car is a great personality and hearty life partner, so their car must in line with superior appearance, excellent performance and extraordinary taste several mandatory requirements.
the face of the current elite of the new life style lifestyle pursuit, Cadillac CT5 answer given is based on performance and elegance combined with superior configuration and comprehensive than the same level, to meet the current needs of consumers. For example the new car uses a dual design, launched a fashion version with Sport models, major changes in both the front face design, fashion version with front starburst stamping process grille, sports version of the classic V-shaped network front grille.
In addition, Cadillac CT5 design has a rear-drive type of the have: 50: 50 ratio, the front long and short front overhang, on this basis, fastback profile lightning LED headlamps and daytime running lights and LED LED taillights wing makes use of the vehicle for better streamline. Meanwhile CT5 4924 * 1883 * 1453mm 2947mm body size and wheelbase,Not only brings slender and wide body more in line with the pursuit of this market segment, space, image and decent. Body length 4924mm and width of 1883mm has gone beyond BBA siblings competing products to meet the requirements of the new life parenthood and two of the world’s elite.
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in use of the driver and CT5 centered design, according to personal preferences of the seat posture, the mirror angle, a steering wheel and adjustable seat memory and other highly functional integrated multifunction steering wheel of the driver is fully considered routine required for large-scale use of local materials and metallic leather, wood, carbon fiber trim on the dotted line with the quality and taste of the pursuit of consumer groups.
In the automotive market, including new elite, including life , there are reasons for the luxury brand recognition higher following aspects: the historical value of the luxury brand, to create a sense of luxury for consumers shines on the material basis for the luxury brand through design, through technology, materials and production methods to improving luxury brand of style and sophisticated technology allows to find a balance between the pursuit of the ultimate ride comfort and handling.
From the test drive can perceive, CT5 as beauty one luxury brand representatives, consumers already have their cognition, while it brings a sense of science and technology from the design desired by the consumer, both comfort and functionality Moli leather seats, equipped with CUE interconnected system 10-inch high-definition touch screen central suspension, Bosereg; Performance series sound system and to attain a whole new generation Bosereg; the use of ANC active noise reduction technology and AudioPilot 2 noise compensation technology is to enhance the ride experience occupants. And although there is no engine in the pastUnited States Department of Culture flaunt large displacement self-priming, but on the use of both fuel economy and dynamic performance of the variable-cylinder 2.0T turbocharged engine, the new 10-speed manual gearbox, MRC active electromagnetic suspension, custom Brembo brakes and rear-wheel drive comprising a mechanical property mLSD limited slip differential.
2.0T + 10AT + rear drive equipped, from the book data, CT5 basically do not lose the same level of luxury cars, and this conjecture was confirmed while driving. In addition to providing sports, comfortable, non-slip three standard drive mode, the first time Cadillac CT5 innovation introduced “My Mode My driving mode”, allows the driver to customize the sound of the engine, steering, suspension and other vehicle settings.
While on the other models have experienced common 2.0T engine, in order to achieve higher emissions standards, this engine has been reduced in power parameters, but mounted CT5 body, whether it is sports, or is it comfortable “My mode mode”, which is still fast start, low torque performance is very good 1500 will be able to turn full voltage output 350Nmiddot; m of torque, and did not feel the turbo lag, along with the car to create a simulated engine noise, the driver has a good atmosphere. And has a wider ratio range of gear ratios and tight-knit reasonable distribution 10AT lifting gear gearbox logic, did not hold back on the ride, although occasionally there will be a small break move, but the overall texture of the driver is still outstanding. Ratio of
in addition to the design 50:50 under better looking and more coordination, plus powertrain layout vertical position so that the front and rear vehicle weight more evenly, rear-drive attributes and mLSD mechanical limited-slip differential effect, let CT5 in the face of irregular mountain can feel the rear of the front was advancing apex, the rear wheels mentionFor better tracking of, with better handling limit. MRC active electromagnetic suspension shock absorber damping is very thick, the rebound rate is also very fast, can effectively reduce a roll when cornering, but although it is biased supportive setting, but still satisfactory when the filter road vibration. Custom Brembo brakes while the passenger is using very good, so that when you press the brake pedal, not phantom and nod, very linear.
a car show how well eventually to return to the real problems of price allocation, from the New York Auto show in April of this year’s global debut, the Chengdu Motor show in early September and then to the domestic debut before the listing of the Guangzhou Auto show in November, it captured a lot of consumers. Today 27.97-33.97 million price, the price is lower than the allowed BBA competitors, so although the price is lower than the competition, six models launched on the performance and how to configure it?
as an entry-level model, priced at 279,700 yuan of CT5 28T with technical front airbags, front and rear side airbags, tire pressure monitor, LED headlights, power sunroof, 10 inches in the control panel, heads-up display, cruise control, multifunction steering wheel, the front pedestrian detection warning, collision warning and other daily pursuit of science and technology to meet the configuration requirements, you can say the configuration is not low. 289,700 yuan while the price of the type CT5 28T fashion compared to a million technical expensive, increasing the panoramic sunroof configuration, electric folding exterior rear view mirror, the driver’s side of the electronic dimming function, the rear parking assist radar, replaced by a leather seat material.
price of 294,700 yuan of CT5 28T fashion sports Avantgarde expensive compared to 28T 5,000 yuan, the main difference is the addition of a very high value of the Yen sport appearance package, only with timeSports can still optional gun gray wheels, the overall configuration and consistent fashion model. Priced at 299,700 yuan CT5 28T Luxury although more expensive than just fashion sports 5,000 yuan, a lot of rich configuration, such as self-leveling headlights, rain-sensing wipers, electric heated front seats feature, reverse image, BOSE audio, Moli leather seats, all equipped configuration utility.
price of 309,700 yuan of CT5 28T leading sports 28T Luxury expensive compared to 10,000 yuan, an increase multifunction leather steering wheel in the configuration, sport package, the co-pilot seat support 8-way power front seats 4-way power lumbar support, support ventilation, massage and leg care function. The price of 339,700 yuan of CT5 28T Platinum Sport for the whole system the most top models, body height 8mm shorter than the other models, is the most complete in the configuration, such as automatic parking system, 360 panoramic images, induction trunk, streaming mirrors, reversing collision warning, lane change assist blind, the ACC adaptive cruise, the MRC active electromagnetic suspension, Brembo brake system, limited slip differential MLSD mechanical configuration and the like, from the ride, handling, and security It has been met.
no permanent marketing on the market, there will not be forever overlord, the automobile market in the winter, once ranked first-tier luxury brand sales chart BBA models, now also have to face increasing pressure. From the point of view of all aspects of CT5, either from pricing or design are well prepared, comprehensive look down, Colombian soldiers think the price of 299,700 yuan CT5 28T Luxury highest price, configuration and interior to create a sense of luxury sense We are doing well, to meet the everyday needs of the owner. With the upcoming debut CT4 and CT5 are listed, together with the sale of CT6, Cadillac in the luxury car market, has covered the whole length of 4.7-5.2 meters in cars driven car product matrix, as to whether or not fit in the eyes of consumers CT5 consumption requested, look at its futureHow the market performance of it.
(FIG Articles with source network intrusion deleted)