mention the Iron Lady, I will think of the once valiant and heroic in the political arena, never retreat from Lady Thatcher, until now consistently strong performance and people never forget. Car came down the political circle, from the previous cycle to see all the leaders, in fact, the main mechanical circles, has always been a man in power, when Mao Jingbo there, so many people have a false impression that such a woman in the end what kind of change brought about to give this circle?
Mao Jingbo not a professional car people origin, who was reporter, she is also the world’s most famous PR companies have had to perform their duties experience before joining Mercedes-Benz, and from the charge of the Mercedes – Benz brand in mainland China marketing and brand communicators promoted to Smart, AMG, V-class and Vito sale executive vice president of operations, a series of excellent performance, let Mao Jingbo every move much attention, but when Lincoln became president after its Asia Pacific and China, July 16, 2018, in front of the wheels was as if the fate of the stalled, Lincoln China sales kept falling, but once Mao Jingbo various lofty ambitions, it is only the mirror moon in the water, from shore to shore to see flowers.
famous because every gorgeous turn
Mao Jingbo may start learning classical music from the beginning, and never thought that one day he can only pick the Lincoln banner of China, “China Daily” shoe the post for seven years, she was once a small number of bits of Chinese classical music critic, and when she left, Rhodes is a company Mo unknown small staff, but when they leave, and as long as the customer is already a conversation you must charge more than $ 200 paid elites, this time to turn around, is her car into the circle of the door, because, the world’s leading Mercedes – Benz opened its arms to her.
In August 2007, Mao Jingbo join Mercedes, was removed several times, eventually became Smart in 2016, AMG, V Vito-class and Executive Vice president of sales operations. Beautiful history all the way after the trials, but also to Fu, president of Ford Asia PacificHalliday (Peter Fleet) only envy Heart of Italy, in 2018 May 24 to Mao Jingbo playing to the phone, she asked whether to accept the invitation to enter the Lincoln office.
Of course, the two brands are quite different let Mao Jingbo produced a hesitant, but ultimately successful as the Chinese and Asia-Pacific president Lincoln area.
in grades 3 million of 55000
Although Lincoln sales is not very good, but after all, is positioned in the luxury brand, so you can see, the luxury car ownership in China and markets 3 million, Lincoln has contributed so much of it? The answer is 55000! Such figures contrast, is not Mao Jingbo want to see it? If so, I am afraid that Lincoln got the wrong person, if not, then this year’s respondents Mao Jingbo little too shabby.
2019, 1–9 months, Lincoln cumulative sales in China is 33,700, among 4 – than get a slight increase in June, monthly sales have declined the rest of the month. In the third quarter, Lincoln sales is rapidly falling, the entire third quarter, sales in China was only 11,600, up 24 percentage fell. At a time when Mao Jingbo’s remarks, “such as the Lincoln brand not to say how many cars to sell, the moment need to do is tell a good story of the brand, so that more people understand what is Lincoln? Who is Lincoln? It with other brands What’s not to like? “perhaps she was right, when the people of a country for a certain brand did not know, how it will pay for its products?
The story has drifted closer to tide the country further away
In this context, Mao Jingbo opened his own story line, November 15, 2018, Mao Jingbo to Zhuge Liang “commandment sub-book “in the words to convey to the outside world with the Lincoln brand new Chinese brand proposition:” Cardiff gentleman trip, static to self-cultivation, frugal and Germany to support non-indifferent to Ming, non-quiet no to Zhiyuan.”This is a very smart Mao Jingbo, she knew in the moment, can Chinese culture as a corporate brand endorsement can easily lead to resonate with consumers, but if applied mechanically, can only shape without God, and ultimately just stay on the surface, slightly empty.
consumers want to buy a car, in the end what to make them willing to dig into their pockets? feelings is not poetry, but this car really give consumers what? prior to the listing of the Guangzhou Auto show Lin Kenfei experts, the price of 628,800 yuan compared with the Audi Q7 and BMW X5, dominant size, there are other stories to tell it? Some users believe that, do not worry, less than half the basic 20% off sale.
and this is also being criticized Mao Jingbo, after all, she has publicly expressed, “we want to stick to high-end, the price earned by sales, has never been our strategy. “But Lincoln each car, basically a few million discount rate, the Lincoln Continental is the lowest dropping to within the range of 300,000, while in 2019, more Lincoln all models full price, but since even so also sold worrying