Not long ago, Geely Automobile announced the latest sales data, sales of 105,218 vehicles in July, an increase of 15 percentage; January-July total sales of over 630,000, the average monthly sales of nearly 100,000, continue to lead their own brands.
It is worth mentioning that, “Miyoshi SUV” Bo the family as lucky engine, cumulative sales exceeded 100 million mark with a time of 4 years and 4 months, tied the record, becoming the story.
is known as “God car” Hover H6, broken million sales also spent 4 years and 4 months. Both have a nuance – Bo SUV at a more auspicious balanced product architecture, H6 SUV is a main strategic focus at Harvard.
like one of “Five Tigers will” draw the other party’s “Marshal town of the country.”
then the Bo family, why do millions of sales can be completed in a short time? Car poly Jun Bo found three more owners in the reader, may wish to listen to their stories.
First, touched Tracy: the story of the three owners of Bo
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▎ owners Mike
coordinates: Tianjin
car time: in October 2017
models: 1.8T four-wheel drive
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Mike is 92 years of doing business in Tianjin, car insurance, car regarded as people half circle. He was asked why Bo buy more? He said because of word of mouth.
“Geely is the first contact-six years ago, relatives have the freedom to ship a 04, and then sat feeling very good. It is of particular concern when buying a car in 2013 was a look xiali cheaper, more solid sound close, to immediately set the car up later opened four years no big problems, very impressedYes. “
are selected twice lucky, it seems that the power of word of mouth should not be underestimated. And now mentioned in the car when Bo, Li told us a the story of personal experience.
“I remember once rainy day, very poor view of the road, past the traffic light intersection, customers suddenly called, almost rear-ended a distraction. Fortunately, this car brakes initiative, or do my own insurance, you have to call up the insurance. “Li said with a smile.
to
in 2017, active brake system in many luxury brands is not the standard , more than 100,000 Jili Bo has been equipped with more. see, replaced by the more Bo from free ship after, Mike turned to Geely trust from convincing.
when he asked what the next car ready when changing, Li Bo said the first will not sell, the answer to the next car moved a little poly Jun:
“I am 90, Volkswagen, Toyota, Honda, and I would not mind these hundred years, but Geely is accompanied us grow together. When Youliou, United States and Japan, Xiali run the streets, I was still in elementary school. Today, the liquidation Xiali, Geely has become its own brand a brother. So, the next car should still lucky family. “
▎ owners Oda
coordinates: Guizhou Zunyi
car Date: January 2017
models: 2.0L manual
Oda after a 95, Bo, the more his first car, so we had done a lot of homework when buying a car.
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“In the beginning Hover H6 and looked majestic RX5, H6 interior work was feeling just does not sense, RX5 all aspects of good, but feel the price is not prominent. “
The more his blog last look, then look at first glance to confirm. It may be because had never been seen production capacity, automatic to wait for three months, but had to put the current car manual transmission.
the next best thing should be elected Bo, Tian Duibo see little more love.
“I grew up very little and live with their families, to develop a loner personality. After Bo bought more, found himself like a man sitting in the car where, not necessarily thinking about what happened, it is that a sense of security, and even sometimes sleep in the car. “
later, Oda by riders group, also recognized the riders around the country, everyone in the group eight seven chat chat, and sometimes talk out some ideas, let him introverted business is getting better.
asked about the quality, Oda said that only once ESP alarm problem, 4S quickly resolved. 2018 also had the opportunity to buy new cars free 4G machine, but because of Guiyang 4S went to 100 kilometers, no go. “Overall pretty good service.”
asked under a car, Oda did not want to say good, but is certain: The more Bo will not sell this car, because carrying his three years of ups and downs and all the memories.
blog for more Oda, it is not just a means of transport, more like a family.
▎ owners Wang
coordinates: Shanghai
car Date: January 2017
models: 1.8 T two drive
to buy its own brand in Shanghai is not too much, because a license plate of nearly 10 million, had to auction. As authentic indigenous Shanghai, Wang not only chose the more bo, he gave it on the Shanghai brand. After his equipment business is getting better, but gradually the purchase of a Mercedes-Benz E-Class, a Guangzhou Automobile Chi Chuan GM8, but Bo has moreI have not been sold.
“because of the high cost ah,” Wang explained earnestly: In fact, when preparing to buy a 20 tens of thousands of joint venture vehicle, can be like the old models out of stock LaCrosse, Mondeo the family said good word of mouth, the more Bo finally tried it and found that car was very comfortable, with sales very warm and thoughtful, on the set of the blog.
down after use, Wang felt “risky” option Bo the more worthwhile.
First, the car machine, comes with navigation, the basic need to turn cell phones, and supports voice control, he daughter got into the car a few times we must say ‘Hello, Bo Vietnam’, with a family atmosphere gave up; Second, ACC adaptive cruise control, a high-speed run than the other two cars are saving more.
“Are you sure Benz ACC Bo as good as the more easy to use?” Vehicles poly Jun could not help but ask.
“is not the same, my E300L only AC, ACC requires optional.” Wang said.
said that Shanghai people smart, in fact, to be exact Shanghai people like to “affordable.” Wang’s arrangement is open to do business E-Class, with his family to play open GM8, the more open Bo himself out. “Not willing to sell, there are certain psychological factors, Bo feel more prosperous his own business, keep it as a Lucky Cat, ha ha!” This is a case of the combination of rational and emotional a.
Second, millions of sales: the force behind the product or
through interviews with three owners, can see Bo out of the more popular three elements: love of reputation, quality, and soon fell in love.
However, in the final analysis, or because the product is strong enough force 3.0 system. On this basis, the saved up a good reputation, formed by the love of brand power, and then feeding the product to increase sales.
The closed loop to go through, Geely spent four years. Sales of 100 million, enough to prove that Bo adapt to the more mainstream SUV market, but also proved that the original 3.0 strategy is correct.
The more Bo was born in 2016, 3.0 auspicious era of the second paragraph on behalf of models. After
experienced just reached 1.0 times the basic mechanical reliability, as well as more and more electronic configuration of 2.0 times, 3.0 times from the beginning of Geely has been completely bid farewell to imitate, or reverse the development of large ones, into a new design and R & D of their own.
From the model characteristics point of view, 3.0 times Geely cars gradually from “cheap carts” into “exquisite good car”, while retaining the cost advantages of At the same time, consumers pay more attention to the feelings and experiences, shape design can separate faction, formed the original.
Mr. Li said: “The future of the automobile is the life and soul, it will be your life partner, not just a vehicle.” By the owner the feedback point of view, this seems to be gradually achieved.
and after reaching 1 million this small target, Geely did not stop there. After
Bo launched the PRO 2019 mid-term facelift, and the more recent one hundred Geely will launch blog million lines, the appearance of the new car was a little adjustment, more youthful design, product strength there are new upgrades.
It is worth mentioning that, in addition to hard power, Geely owners care and innovative services, but also further narrow the distance with the user.
The more listed as Bo “Ji dinner” at the first anniversary of the “Global 70 Huambo care activities when the owners of the third anniversary of the listing quot; And so on, and give the user has left the industry, “Gou wealth, do not forget themselves” impression.
Moreover, Bo the breakthrough interpersonal 500,000 sales of Geely released for 2016 models Bo the “old car owners car drive upgrade policy”, free to achieve, including interface, navigation, music, including the core application upgrades, and 2018 models with more blog owners enjoy the same free flow 4G five years (the date of purchase).
This suggests that Geely thinking in drawing new forces “user guide” and the first to practice in the traditional car prices in. This is why, car poly Jun Bo interviewed three more car owners are reluctant to sell one of the reasons the car. And, as such auspicious Mike “iron” is constantly recommended Geely car to friends and family.
It is also to some extent, to accelerate the sales of millions of “Bo more speed.”
More importantly, Geely in 2020, officially entered the “era of 4.0 repairer overall system architecture.” Blessing by CMA architecture, Geely’s new car is expected to further close to the consumer.
Geely had proposed quot; open the door repairer quot; product concept, that is user-centric, travel demand around the user’s pain points do product innovation to better meet for user comfort travel, travel smart and higher requirements. For the moment, 4.0 times more products fit this philosophy.
It is understood before the end of the year unveiled a new sedan PREFACE, that is 4.0 times the first models. Next, there will be a new midsize SUV based CMA debut, it is said to look and internal strength are amazing. They will not like Brilliant, Bo the year that has become a phenomenal product?
car poly Summary
I remember in 2016 when we first proposed the concept of 3.0 times sales auspicious year was 770,000, ranking No. 3 independent brand , while just 3.0 times the new car market, it has also been subject to a lot of people questioned.
However, in a strong product strength and good service blessing, 3.0 auspicious era of the new car is a step by step recognized by people. Geely Starting in 2017, they quickly broke through the 1 million annual sales, it has laid a position of its own brand sales crown. But the ultimate goal of its own brand first, is not auspicious.
may Imagination, 4.0 auspicious age in China will not let the market leader in all brands? So the next step 5.0, perhaps in relation to access to global markets and competing against the traditional giants? 6.0 era, is not in respect ……
“When I bought the blog, feel great to earn one million, 10 million and now feel not so far away.” Owners Wang says.